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Washington Post launches personal finance section- POLITICO Media

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Get There. | The Washington Post

Washington Post launches personal finance section

By JEREMY BARR

08/25/2014 12:02 PM EDT

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The Washington Post debuted "Get There," a new online vertical dedicated to personal finance, today. The section is helmed by reporter Jonnelle Marte, who joined the Post in May from MarketWatch.

In a welcome note, Marte called the section "a new destination for stories about money and its power to transform our lives."

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"Get There" will feature a mix of reporting and analysis, and will also serve as a platform for conversations about saving, spending and investing.

Finance columnist Michelle Singletary will write primarily for "Get There," and the section will also feature analysis from Barry Ritholtz, a wealth management expert.

"We will use charts, calculators and quizzes to help you recognize the hurdles that may be getting in the way of your financial security," Marte wrote. "More importantly, we’ll tell you what you can do about it."

"Get There's" reliance on data echoes the approach taken by several other recent Post launches, which have been advancing at a rapid clip under the newspaper's new ownership.

The Post in late July unveiled "Storyline," which aims to explain the impact of public policy through storytelling. "Storyline" shares a similar data DNA to WonkBlog, the Ezra Klein-hatched policy blog that the Post has staffed up in recent months.

Earlier this spring, the Post launched "PostEverything," an online opinion vertical that has taken some flack in recent weeks for publishing a series of controversial editorials.

"Get There" falls in line with owner Jeff Bezos' charge to do a better job of keeping pace with the news cycle and publishing online stories that can bring in pageviews by the millions.

To that end, the Post is already seeing good results. Washingtonpost.com brought in 39.4 million unique users in July, a 63 percent increase from the previous July.

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