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United moving down south as fanbase reaches 333 million | Daily Mail Online

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United moving down south as fanbase reaches 333 million

By BOB CASS

Last updated at 21:50 15 December 2007


No matter who comes out

on top of the titanic clash of

the Big Four,

Manchester United, under

the watchful eye of Sir Alex

Ferguson can still

claim to be No 1.

They now have a

staggering 333 million fans around the world, according to new

research, and are preparing to move part

of their administration to London.

United have long been the butt of jokes

about the high proportion of fans alleged

to live in the south of England. Now they

have appointed Richard Arnold as their

new director of global partnerships, with a

brief to retain current blue-chip sponsors

like AIG and Nike, and to recruit others

who can help them tap into their fanbase.

Leading sports marketing firm TNS Sport

interviewed at least 1,000 people in each of

21 markets from Ireland to Indonesiaand

the results surprised even their most bullish

executives.

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