Under memoranda of understanding with the Northern Ireland Tourist Board and the offshore islands of Guernsey, Jersey and the Isle of Man, VisitBritain also hosts information on those territories on its website. However, under the 1969 Act, the remit of the organisation extends only to Great Britain rather than the whole of the United Kingdom.
VisitBritain was created in April 2003 to market Britain to the rest of the world and to promote and develop the visitor economy of England. It was formed out of a merger between the British Tourist Authority and the English Tourism Council, and is a non-departmental public body responsible to the Department for Culture, Media and Sport. In April 2009, VisitEngland became more of a stand-alone body from VisitBritain, more on a par with the devolved entities, VisitScotland and VisitWales.
In 2005, it was voted the world's leading Tourist and Convention Bureau in the World Travel Awards. In the Webby Awards it has been an Official Honoree in the 10th and 12th Webby Awards in the Tourism Category. In 2008 it was also awarded the Travelmole Best Tourist Board Website award.
Britain on View is the official image library of VisitBritain. It is an online searchable image database containing over 50,000 high quality stock photographs, all available to download directly from the website.