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Viacom Entertainment Store was a proposed chain of merchandise stores offering product based on Viacom owned properties, including Star Trek, Nickelodeon, MTV, VH1, and other Paramount Pictures properties.
The first (and only) Viacom Entertainment Store opened at 600 Michigan Avenue in Chicago, Illinois on May 23rd, 1997. The store's grand opening party was attended by celebrities tied to the company at the time, including Jon Bon Jovi and Jenny McCarthy . Flagship stores had been planned for large metropolitan areas around the United States, all in response to the success of the Disney Store and Warner Bros. Studio Store concepts.
In addition, more than a dozen standalone Nickelodeon stores opened during 1997 and 1998:
The Chicago flagship failed to meet the company's expectations, and the company announced it would shutter it and the Nickelodeon stores in 1999.. The store closed on January 17th, 1999, while the Nickelodeon stores gradually closed throughout the year.
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