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|Single by Netta|
|Released||11 March 2018|
|Eurovision Song Contest 2018 entry|
|◄ "I Feel Alive" (2017)|
"Toy" (Hebrew: טוי) is a song recorded by Israeli singer Netta, and Israel's submission in the Eurovision Song Contest 2018. The track was written by Doron Medalie and Stav Beger, and produced by the latter. The song was released on 11 March 2018 along with its official music video clip, which was directed by Keren Hochma. The song was leaked online a day before the official release.
The song won the Eurovision Song Contest 2018, with 529 points. It marks Israel's fourth Eurovision win along with 1978, 1979 and 1998.. According to official singles sales charts, the song reached the top in Israel.
The song's lyrics are mostly in English, with the exception of the Hebrew phrase אני לא בובה (ani lo buba, "I am not a doll"), and the slang word סטפה (stefa, meaning a pile of banknotes). The Japanese word baka (バカ "stupid") is also used extensively.
"Toy" was first drawn to compete at the first semi-final of the Eurovision Song Contest 2018, in which it was performed seventh in a field of nineteen songs, and achieved first place, based on a combination of fourth placing from televote and first from jury. It thus qualified for the final, under a format progressing the top ten most-voted songs from each semi-final. In the final the song was performed 22nd in a field of 26, and won, based on third placing with 212 points from the jury and winning the televote with 317 points, achieving overall first place with a combined score of 529 points.
Some critics alleged that the performance of "Toy" at Eurovision featured appropriation of Japanese cultural imagery as a "prop", including Netta wearing a kimono and buns, and the performance's staging featuring Maneki-nekos—a Japanese symbol of luck. Netta has not yet responded to the allegations, but did state in previous interviews that she was a follower of Japanese popular culture (including, in particular, the Pokémon franchise.
Recording and management
|Austria (Ö3 Austria Top 40)||15|
|Belgium (Ultratop 50 Flanders)||29|
|Belgium (Ultratip Wallonia)||19|
|Czech Republic (Singles Digitál Top 100)||88|
|Germany (Official German Charts)||19|
|Greece Digital Singles (IFPI Greece)||17|
|Israel (Media Forest)||1|
|Netherlands (Single Top 100)||60|
|Scotland (Official Charts Company)||28|
|Switzerland (Schweizer Hitparade)||34|
|UK Singles (Official Charts Company)||49|
|Awards and achievements|
Amar pelos dois
|Eurovision Song Contest winner