Touré is the author of several books, including The Portable Promised Land (2003), Soul City (2005), Who's Afraid of Post-Blackness? What It Means To Be Black Now (2011) and I Would Die 4 U: Why Prince Became an Icon (2013). He is also a frequent contributor at The Daily Beast.
Touré has written five books. In 2002, his short story collection Portable Promised Land was published. He also wrote a novel, Soul City (2004), set in an African-American utopia, according to The Washington Post. His 2006 essay collection, Never Drank the Kool-Aid, included the personal essay, "What's Inside You, Brother?", which was considered for inclusion in Houghton Mifflin Harcourt's Best American Essays of 1996. In 2012, Touré published Who's Afraid of Post-Blackness?: What it Means to be Black Now, a book on race in modern America based on a collection of interviews Touré conducted with over 100 prominent African-American icons.Who’s Afraid of Post-Blackness? was named one of the most influential books of 2011 by both The New York Times and The Washington Post, and the book earned Touré a nomination for an NAACP Image Award for Outstanding Literary Work in Non-Fiction. In 2013, Touré published I Would Die 4 U: Why Prince Became an Icon, a biography of Prince that discusses the pop artist's works and legacy in a religious context. The book is based on a series of lectures Touré delivered at Harvard University in 2012.
In 2002, Touré appeared opposite Paula Zahn on CNN's American Morning and was later featured three times a week on a panel called "90-Second Pop." He was subsequently hired as CNN's first pop culture correspondent. In 2005, BET hired Touré to cover BET News and Public Affairs programming.
He also hosted the series Community Surface on Tennis Channel and MTV's Spoke N' Heard, and was interviewed on the life of Eminem for the rapper's A&E Biography episode. In 2008, he hosted the reality show I'll Try Anything Once, in which he tried a variety of jobs and activities, including rodeo clowning and lumberjacking.
From June 25, 2012, to July 31, 2015, he co-hosted The Cycle on MSNBC with former congressional candidate Krystal Ball, moderate Republican Abby Huntsman, and The Nation correspondent Ari Melber.The Cycle's key demographic was initially made up of Generation X viewers, and its success in this age bracket was attributed to the engaging personalities of its unusually young hosts. Touré often introduced race theory into political discussion on the show. On July 24, 2015, media outlets reported that MSNBC was restructuring its television lineup to eliminate shows such as The Cycle due to disappointingly low ratings. MSNBC confirmed the cancellation on July 30.
Touré criticized and debated with Piers Morgan over the latter's March 2012 interview with George Zimmerman's brother, particularly over what Touré saw as Morgan's lack of response to Robert Zimmerman's problematic replies.
In August 2012, as part of a discussion on The Cycle, Touré claimed Republican presidential nominee Mitt Romney had engaged in racial coding by calling President Barack Obama "angry," and referred to this as "niggerization." Touré apologized for using the word the next day.
In May 2014, Touré drew criticism from the Simon Wiesenthal Center for implying Holocaust survivors succeeded in the U.S. after the Second World War because they were white: a blogger from the website Yo, Dat's Racis'!! tweeted at Touré, "My family survived a concentration camp, came to the US w/ nothing, LEGALLY, and made it work" to which Touré replied, "the power of whiteness." Touré later apologized for his comment, saying, "In an attempt to comment on racism in post World War II America, I used a shorthand that was insensitive and wrong."
^Loftus, Mary J. (Autumn 2009). "News Makers: Minority voices speak in Black Star magazine". Emory Magazine. Retrieved April 25, 2012. ...a successor to Emory’s black student newspaper, The Fire This Time (which was founded by Emory alumnus, journalist, and novelist Touré and ceased publication in 2003).