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First edition cover
|Audio read by||Malcolm Hillgartner (2011)
Jim Meskimen (2012)
|Original title||Time to Get Tough: Making America #1 Again|
|Media type||Print (Hardcover)|
|Preceded by||Midas Touch (2011)|
|Followed by||Crippled America (2015)|
President of the United States
Business and personal
Time to Get Tough: Making America #1 Again is a non-fiction book by Donald Trump. It was first published in hardcover format by Regnery Publishing in 2011. It was reissued under the new title Time to Get Tough: Make America Great Again! by the same publisher in 2015, to match Trump's 2016 election campaign slogan. Trump had previously published The America We Deserve (2000) as preparation for his attempt to run in the 2000 U.S. presidential campaign with a populist platform. Time to Get Tough in contrast served as his prelude to the 2012 U.S. presidential campaign, with a conservative platform.
Trump makes his case for why he would be an effective leader of the United States. He criticizes the success rate of President Barack Obama. Trump praises America, writing "We are the greatest country the world has ever known." Mixing personal stories in with his prescriptions for U.S. policy, Trump recounts lessons learned as host of The Celebrity Apprentice and his experience being satirized at the 2011 White House Correspondents' Association Dinner by President Obama and comedian Seth Meyers. On domestic policy issues, Trump recommends abolishing U.S. corporate tax and raising the retirement age. On foreign policy matters, he criticizes the negative impact of China and OPEC on the U.S. Trump praises Russian leader Vladimir Putin, saying "I respect Putin and the Russians". Time to Get Tough asserts business experience can be transposed into governmental success: experiences in global finance deals can be imported to successfully negotiate governmental agreements on an international level.
Breitbart News contributors Wynton Hall and Peter Schweizer assisted with composing the book, along with writer Meredith McIver. The book debuted at spot 27 on The New York Times Best Seller list. A book review from On the Issues was critical, noting how Trump had flip-flopped on political views from his prior policy book, The America We Deserve. The New York Review of Books called the book's domestic policy writing style boring. Washington Post book critic Carlos Lozada criticized Trump for lambasting The New York Times on his campaign while simultaneously advertising the book as a New York Times Best Seller. Entertainment Weekly called the work a "diatribe against the Obama presidency, illegal immigration, and the people and media outlets who have dared to criticize him."
Time to Get Tough describes Trump's views on the United States in 2011; the author writes, Americans have a necessity to be informed about the ideals of their potential president. Trump says he wrote the book because he believes the U.S. economy is suffering. Trump criticizes President Barack Obama, and describes ideals which would guide him were he to lead the country. He observes that America is "the greatest country the world has ever known."
The book mixes Trump's political ideology with personal anecdotes. He asserts that Lady Gaga owes him her success and that he popularized her, as he had her perform at Miss Universe 2008, a full six months prior to her single "Just Dance" becoming a number-one hit on the Billboard Hot 100. He provides a document in the book describing his stated financial position, asserting his economic value to be US$ 7 billion. Trump writes of his influence as host of The Celebrity Apprentice, and how it helped his brand. He characterizes a lesson he has learned from his experiences on television, that a person can have negative characteristics but will be successful if their TV ratings are high. The author recalls his feelings while being satirized at the 2011 White House Correspondents' Association Dinner by President Obama, and criticizes the comedic performance of Seth Meyers.
As to U.S. domestic policy, Trump subdivides the book into sections on Social programs in the United States, Health care in the United States, and Taxation in the United States. He starts each section with a criticism of President Obama. Trump writes negatively of the Patient Protection and Affordable Care Act, calling it a type of socialized medicine. Trump laments, the Affordable Care Act will harm employment opportunities. He describes four tiers of taxes in his potential presidency, the top bracket being taxed at fifteen percent on income above US$ one million per year. Trump writes he would abolish Corporate tax in the United States. With regards to Social Security, Trump recommends lifting the age at which individuals retire in order to save the government money to spend elsewhere. Trump describes himself as for increased military spending, critical of free trade, and for curtailing immigration to the United States. He criticizes illegal immigration to the United States, characterizing it as, causing economic harm to American citizens.
On foreign policy issues, Trump writes critically of the impact of China and OPEC on the U.S. Trump writes of the leadership qualities necessary to negotiate with China and OPEC, that the U.S. requires a leader with firm ideals who can stand firm during international negotiations. He recommends a lawsuit against OPEC, and a twenty-five percent tax on all products from China sold in the U.S. Trump writes of his expectation of China's response to such a tactic, that the American economy is too tempting for the Chinese to refuse trade deals.
Time to Get Tough describes Trump's favorable views about Vladimir Putin and the Russian leader's methods of governing. Trump writes that Putin has a unique plan for Russia. Trump praises Putin's strategies in the country, observing the Russian leader wishes to beat neighboring countries in the region and become a dominant oil supplier for European countries. Trump personally assesses the Russian leader's character while criticizing President Obama, "I respect Putin and the Russians but cannot believe our leader allows them to get away with so much. ... Hats off to the Russians."
The author asserts his experiences garnered in the business world would easily translate to the public sector and international relations. He writes of difficult individuals he has negotiated with in the private sector, calling them difficult to deal with and stubborn. Trump believes he can import past relations with high finance businessmen to the global stage, writing, America requires new leadership from those with experience in cutthroat financial private sector tactics.
Time to Get Tough functioned as a prelude during Trump's decision process about whether or not to enter the 2012 U.S. presidential campaign. Trump published his prior book, The America We Deserve (2000), as preparation for his attempt to run in the 2000 U.S. presidential campaign with a populist platform. In contrast, Time to Get Tough was written in order to display Trump's views as a conservative candidate. Time to Get Tough served to show Trump's viewpoints had changed since 2000 to sync more tightly with conservative political ideals.
Ghostwriters on the book included Breitbart News Managing Editor Wynton Hall and Senior Editor-at-Large Peter Schweizer. Meredith McIver also contributed to the writing process. The author held a book signing at Trump Tower in New York City to promote the work. Trump traveled to Chicago in 2011 to market the work, and was interviewed by Carol Felsenthal in Chicago.
The new title for the 2015 edition, Time to Get Tough: Make America Great Again!, matched Trump's campaign slogan in the 2016 election for U.S. president. The Washington Post contacted the book's publisher to inquire what had changed about the book for the 2015 edition. A representative for the publisher responded to The Washington Post, "many of the changes are minimal on the interior".
The book was first published in 2011 in hardcover format by Regnery Publishing. An ebook was released the same year, along with an audiobook read by Malcolm Hillgartner. A Russian language print edition was published in 2011. Another audiobook was released in 2012, this time read by Jim Meskimen. The book was reissued in 2015 by Regnery Publishing in paperback format, this time with the new title. This edition was published in Vietnamese in 2016, and in Japanese in 2017.
The book debuted at spot number 27 on the hardcover nonfiction section for The New York Times Best Seller list on December 25, 2011. The same day it was spot 31 in the category combined hardcover and paperback nonfiction, spot 32 in the category e-book nonfiction, and spot 31 in the category of combined print and e-book nonfiction. According to Nielsen BookScan, the 2011 version of the book sold 34,264 copies and launched at spot 26 in its first week on the list in the nonfiction category. The following year, the hardcover edition again reached The New York Times Best Seller list, at spot six on January 8, 2012. The retitled version of the work was at spot 659 on Amazon.com in August 2015. Trump reported in 2016 that he received between $100,000 and $1 million in income from total sales of the book. During the election cycle in November 2016, the book received a 675% bump in sales. The book made the National Post best seller list in November 2016, when a signed copy of the 2011 edition sold for $3,500, which the paper noted was the highest price for a book by Donald Trump successfully sold by bookseller AbeBooks.
A book review from On the Issues written by Jesse Gordon was critical, noting how Trump had flip-flopped on political views from his prior policy book, The America We Deserve. Gordon wrote that the book exhibited a swap by Trump on issues from supporting populism to espousing extreme right-wing values. He noted the book's purpose was to prepare his potential 2012 bid for president. Gordon concluded the book was Trump's way of garnering trust among conservatives. On the Issues published a table contrasting how his stated political preferences had changed from 2000, on issues including abortion, gun control, gay rights, tax reform, and health care. Carol Felsenthal of Chicago wrote that Trump's verbal style of braggadocio clearly came through in the work.
Michael Tomasky reviewed the work for The New York Review of Books, and echoed the assessment by On the Issues that it was a political tool for Trump's 2012 presidential aspirations. Tomasky observed, the genre of the work was placed within marketing himself and conservative ideology. He pointed out Trump used Regnery Publishing, a conservative book outlet. Tomasky wrote Trump's domestic policy proposals were boring. Stephan Lee, in a review for Entertainment Weekly, wrote that the book, "reads like a 190-page diatribe against the Obama presidency, illegal immigration, and the people and media outlets who have dared to criticize him." Carlos Lozada, nonfiction book critic for The Washington Post, pointed out the timing and purpose of the book. Lozada highlighted the contradictory nature of Trump's harsh criticism on the campaign trail for The New York Times, while simultaneously touting the book as a New York Times Best Seller on its cover. The Washington Post noted the name change of the book, writing, the 2011 version did not sync with his 2016 new political identity. Lozada wrote of the book's reissue with repackaging, i.e., minimal changes to content and significant changes to its exterior, that was a fitting "metaphor in there somewhere for the campaign of a real-estate developer."
27. Time to Get Tough, by Donald J. Trump. (Regnery)
31. Time to Get Tough, by Donald J. Trump. (Regnery Publishing)
32. Time to Get Tough, by Donald J. Trump. (Regnery Publishing)
31. Time to Get Tough, by Donald J. Trump. (Regnery Publishing)
6. Time to Get Tough by Donald J. Trump; Regnery; The restoration of America’s prosperity by one its most prominent businessman.