|"The Winter of Our Monetized Content"|
|The Simpsons episode|
|Episode no.||Season 31|
|Directed by||Bob Anderson|
|Written by||Ryan Koh|
|Original air date||September 29, 2019|
|Couch gag||Homer is shown to be attempting to create a origami swan. He repeats his steps out loud until the final step, where he instead created the Simpsons sitting on the couch. He shouts "What the?!".|
"The Winter of Our Monetized Content" is the first episode and season premiere of the thirty-first season of the American animated sitcom The Simpsons, and the 663rd episode overall. It aired in the United States on Fox on September 29, 2019. The director of the episode was Bob Anderson, and the writer was Ryan Koh. The episode was dedicated to Rick and Morty and former Simpsons producer J. Michael Mendel who died of natural causes on September 24, 2019, 5 days before the season premiere.
At the Springfield Nuclear Power Plant, Homer, Lenny and Carl are watching Anger Watkins's show on TV when he asks who's better, LeBron James, Kobe Bryant, or Michael Jordan. Homer calls the show and says John Stockton, angering Watkins more, which flushes him off, making Lenny and Carl know Homer doesn't know anything about sports.
At home, Marge consoles him and tells him to watch someone else instead, especially on the internet, but hints him off on the idea of creating one himself. Meanwhile at Springfield Elementary, Lisa inadvertently starts a food fight. When Principal Chalmers asks them who started it, Lisa frames Phisics. When Skinner finds out it wasn't true, he gives Lisa a one week detention.
Homer starts recording his show Walkoff Homer on Livestream. Bart is watching from the doorway and when he finds the show annoying, he goes behind him to change the letters of the show to Moose Poo with Homer Simpson and starts armpit farting. When Homer turns around to him, they start fighting, with raccoons ending up eating up food in front of him.
Their video goes viral on the internet and Warburton Parker tells them the news to which they start doing the Floss dance imitating "Backpack Kid". Parker tells them he's going to teach them how to make better videos and become rich: monetizing. He shows them the Monkey Smells Finger and Falls Out of Tree video, telling them how they could have made many money by monetizing it. Their next video with Buzz Cola makes over 25 milion views.
In detention, Lisa is enjoying it, but Skinner informs her that her detention is going to be held at the R.O.C.C., the Remote Onsite Correctional Center. Due to budget cuts, detention has to be held elsewhere, hosted by Lindsey Naegle, privatizing detention.
Parker gives Homer his first check, $5,000, which he says it'll come in handy when he'll buy a boat. He then sold the next fight's location at the restaurant they're eating, Utica Wild Thighs. Bart and Homer go to Moe's for a beer, when Moe says he'd do anything instead of accepting his money, due to his popularity, Homer asks for the bar to become his, Homer's, while he goes in the sewers with "his people".
After school, even the bullies stop harassing Bart and instead escorting him. Meanwhile, more kids enter detention as Lindsey starts making more profit by having them make license plates, but the kids go on strike. When Bart and Homer are seen hugging, the internet start revolting, seeing the contrast with the videos they've produced.
When the kids keep going with the strike, the teachers are hired instead to do the job, while Homer and Bart are informed of their failure. Parker, however tells them they're making a comeback, doing Mortal Kombat Live Online, hosted by Netflix, but they can't get themselves to fight to the death and their video gets only one view, Maggie's.
Homer gets back to Walkoff Homer, inviting Anger to it who gets angry when Homer informs him the show will last five hours.
Dennis Perkins of The A.V. Club gave the episode a B-, stating, "Well, here you go, Homer. 'The Winter of Our Monetized Content' has a few things going for it right out of the Season 31 gate. Clever title, as far as Simpsons title gags go. And John Mulaney is a fine get for the first guest star of the season. Apart from having the voice acting chops to spare at this point, his standup relies on a specificity of vocal style that makes for a memorable one-shot character in bespectacled hipster tech millionaire (billionaire?), the cleverly named Warburton Parker. The episode itself is standard mid-season Simpsons, free from the invariably forgettable 'Look at us!' stunt plotting of a lot of recent Simpsons season premieres."