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The Simpsons Ride

The Simpsons Ride
The Simpsons Ride at Universal Studios Florida.jpg
Universal Studios Hollywood
AreaUpper Lot/Springfield[1]
CostUS$40 million
Opening dateMay 19, 2008 (2008-05-19)[2]
ReplacedBack to the Future: The Ride
Universal Studios Florida
AreaWorld Expo/Springfield
Coordinates28°28′45.98″N 81°28′2.51″W / 28.4794389°N 81.4673639°W / 28.4794389; -81.4673639
CostUS$30 million[4][5]
Soft opening dateApril 23, 2008[6]
Opening dateMay 15, 2008 (2008-05-15)[7]
ReplacedBack to the Future: The Ride
General statistics
Attraction typeIMAX Dome motion simulator[3]
DesignerUniversal Creative
Blur Studio
Reel FX
ThemeThe Simpsons
Vehicle typeKrustyfield Classic Rollercoaster Cars[8]
Riders per vehicle8[8]
Riders per row4
Height restriction40 in (102 cm)
ManufacturerIntamin, Oceaneering International
Pre-Show HostKrusty the Clown
Single rider line yes
Handicapped/disabled access Wheelchair accessible
Must transfer from wheelchair
Assistive listening icon.svg Assistive listening available
Closed captioning available
The Simpsons Ride
Directed byMike B. Anderson
John Rice
Produced byJames L. Brooks
Matt Groening
Al Jean
Pete Herzog
Mark Rhodes
Debbie G. Yu
Based onThe Simpsons
by Matt Groening
StarringDan Castellaneta
Julie Kavner
Nancy Cartwright
Yeardley Smith
Hank Azaria
Kelsey Grammer
Music byJim Dooley
Edited byAbe Forman-Greenwald
Distributed byUniversal Creative
Release date
  • 2008 (2008)
Running time
12 minutes
CountryUnited States

The Simpsons Ride is a simulator ride located in the Springfield areas at the Universal Studios Florida and Universal Studios Hollywood theme parks. The ride is based on the animated television series The Simpsons. It was first announced in 2007 and replaced Back to the Future: The Ride at both locations.[9] The ride at Universal Studios Florida soft opened on April 23, 2008, and the official ceremonies took place on May 15. The ride at Universal Studios Hollywood opened on May 19, 2008. The Simpsons Ride was collaborated on by the producers of The Simpsons, and uses CGI animation, which was provided by Blur Studio and Reel FX. 2D animation was provided by Film Roman, along with AKOM and Rough Draft Studios. The ride uses state-of-the-art technology, including new projection and hydraulics systems produced for the attraction.

Entrance to the Simpsons ride at Universal Studios Hollywood.

The ride itself is four and a half minutes long, but original footage for the ride can be seen in the queue, and there is also a pre-show video. In the ride, patrons are introduced to a cartoon theme park called Krustyland built by Krusty the Clown. Sideshow Bob, however, is loose from prison to get revenge on Krusty and the Simpson family. At least 24 regular characters from the series make an appearance, all voiced by their original actors. Along with the attraction is a gift shop modeled after the Kwik-E-Mart, which opened in late 2007.

On June 1, 2013, Universal Studios began selling a real version of Duff Beer at the expanded Duff Beer Garden in the new Springfield section of the park.

Ride summary


To enter the ride's queue area, visitors must walk through a 32-foot (9.8 m) head of Krusty the Clown[4] which leads them into a pavilion under various circus tents themed to carnival stalls. Various posters in the queue display advertisements for the attractions at the park, while various television monitors display clips from the television show billed as moments from Krusty's past, as well as live animated footage from Krustyland. The queue area ends with a sign instructing guests to wait for a short time before entering "Krusty's Carnival Midway".

Pre-show 1

In the midway, riders line-up into rows to wait for a confirmation from Krusty. TV screens posted inside the walls on the left and right sides of the room display the residents of Springfield running the midway booths at the park. Soon, Krusty appears on another screen in front of guests and prepares to pick the first family to ride his "Thrilltacular: Upsy-Downsy Spins-Aroundsy Teen-Operated Thrillride", the most extreme ride at the park. While Krusty is not looking, Sideshow Bob appears in a Scratchy costume (commandeered from Barney Gumble) and steps on Homer Simpson's foot, causing him to yell "D'oh!" and prompting Krusty to pick the Simpson family as a result. Krusty asks them to pick another group to go with them, and Bart chooses the riders. While Krusty leads them into a waiting room, Sideshow Bob bursts out into evil laughter.

Pre-show 2

Riders are then ushered into the pre-flight "Funhouse" room by a team member. Here, Krusty leads the Simpsons into a backstage area where Grampa and Maggie are told not to ride due to certain safety restrictions (Maggie doesn't meet the 40 inch height requirement, and Grampa has certain heart conditions that could be aggravated, which proves to be true as he suffers a heart attack, a stroke and a massive aneurysm while trying to deny that he has any heart conditions). Grampa suddenly falls asleep while Maggie crawls into a nuclear reactor room, causing her to grow larger. Meanwhile, Krusty leads the Simpsons into a ride room where he tells them to enjoy the ride, before Sideshow Bob appears, knocks Krusty out, and tells the Simpsons Family to enter the ride vehicle. Homer enters out of impatience, followed by the rest of the family. Sideshow Bob then tells the Simpsons and the riders that they must watch a safety video from Itchy and Scratchy. The screen then displays a recap of the safety reminders (but showing Scratchy's attempts to follow the safety rules getting sabotaged by Itchy constantly), while riders are ushered into the main ride room.


Sideshow Bob (top) prepares to kill the Simpson family (center) in a scene from the ride film

The ride portion is four and a half minutes long. Riders with heart conditions, motion sickness, claustrophobia or similar conditions are not recommended to ride.

After riders enter a Krusty-themed ride vehicle, Homer orders everyone to sit down, telling them that all the seats are the same, except the ones that are better and threatens to make an annoying noise until they sit down. Even when riders do sit down, Homer always makes the annoying noise, regardless. Jeremy Freedman then appears on a TV screen in the ride cabin and assures the riders that their comfort and safety are in the hands of highly qualified teens, like himself and explains the operators' requirements. He then tells the riders to enjoy themselves, but keep the screaming down so he can study for a math test, because if he does not get a C or higher, he will get kicked out of the audio-visual club. He then begins reading his textbook upside down (unknown to him) while quiet elevator music, utilizing part of the instrumental to "The Simpsons Theme" begins playing in the background. If the ride takes longer than usual to begin, a visual reading 'Krustyland, where fun takes a holiday," with Krusty and Mr. Teeny dancing appears, and the music changes tempo, getting more upbeat.

After approximately less than a minute, Sideshow Bob suddenly cuts off Jeremy's signal and takes control of the screen, telling the riders that he has taken over every area of Krustyland and that there is no place for the riders to be safe from him. He then flips a switch from "thrilling" to "killing", which activates the vehicles and makes them rise out of the room, starting the ride with the Simpsons in front of them. The riders' vehicle rams into the Simpsons', sending them down the drop, with the riders shortly following. The roller coaster begins going down various drops before Homer (who wasn't sitting down) gets hit by a wrecking ball controlled by Sideshow Bob before it smashes into the track and breaks it. Homer and the riders fly into a different part of the roller coaster track before the "steel" wrecking ball breaks free from its cable and starts chasing them. While the riders and Homer flee down the track, the wrecking ball eventually runs over Homer.

Soon, the riders are knocked off the roller coaster by the wrecking ball as it explodes (sending the Simpsons flying) and into the "Happy Little Elves in Panda Land" attraction with Bart and Lisa, where Bob appears in control of an evil robotic panda and, after smashing some nearby singing elves out of annoyance, sends the vehicles crashing through the attraction. The riders then fly out of the attraction and enter "Captain Dinosaur's Pirate Rip-Off" with Homer and Marge, who are riding a boat. After they plunge down a waterfall, Sideshow Bob appears in a projection on the second waterfall in the attraction and tells Homer to resist temptations inside. (This is a parody of the Pirates of the Caribbean attraction, and the Jurassic Park: The Ride.)

As riders pass through the waterfall, they get sprayed with water effects. Homer grabs a barrel of beer in the ride while Marge tries to warn Homer that it's a temptation, which soon triggers a trap that destroys everything and causes them to exit out of the attraction and arrive at "Krusty's Wet and Smoky Stunt Show" where they encounter Bob (still controlling the panda robot) and Bart. While Homer and Marge escape with Bart, Lisa appears riding a killer whale, lassos the vehicle, and follows her family. Upon reaching the attraction's exit, it suddenly explodes, sending them racing in circles while dragging Homer and the riders behind them.

The Simpsons and riders jump over some ramps and fly through a tipping metal water tower, where they crash at the edge of the attraction and encounter Bob again, who cuts a big hole into Hell using a buzz saw. Maggie, now giant-sized after entering the reactor room during Pre-Show 2, appears and grabs Bob (causing the robotic panda to fall into the hole) and slams him into the vehicle, which almost plummets into Hell before it is saved by Professor Frink on a hi-tech helicopter. Bob then steals Maggie's pacifier and tells her that she must destroy Springfield to get it back. Riders then take a ride through Springfield with references to the original opening sequence while still attached to Frink's helicopter, where they see the army converging around Maggie while the Simpsons drive across town in a stolen Krustyland tour tram. The riders then encounter Maggie again, who mistakes their car for a new pacifier, and sucks on them repeatedly (separating them from Frink in the process), before spitting them out (getting riders wet), onto overhead power lines and catapulting them into the Simpsons' house by crashing right through the front door. While Maggie is sucking on the riders, the aroma of baby powder is released.

The family is sitting on their couch, relief to be back home when Kang and Kodos turn the house into Krusty's "Death Drop" ride while claiming that all rides have to end near a gift shop. The riders and Simpsons are then dropped down from the sky, encountering various Simpsons characters along the way. Halfway down the ride, the Simpsons smile while their picture is being taken. The riders crash back at the entrance to Krustyland, where Bob prepares to kill them with a buzz saw, before the couch the Simpsons are sitting on crushes, and presumably kills, him. Maggie then appears and pushes down the Krusty head over the Simpsons.

The vehicle is calmly lowered back down to the ground while mist, fire, electricity and smoke effects spray, and Homer yells that he wants to ride again. Krusty then appears on the TV screen in the loading room and remarks "Well, that's our ride. Hey! What does THIS do?!". For the Orlando attraction, Krusty is sitting in a control room and pushes an emergency button on a control panel, causing the vehicle to vibrate, ending the ride. In the Hollywood version, Krusty is sitting in a control room and takes a picture of the guests. After the gullwing doors on the car lift up, guests exit the ride.[10]

Episodes Featured

In the queue video, several clips from episodes of the show are featured. They include:

Homer the Heretic

Itchy and Scratchy Land

•Selma’s Choice

The Last Temptation of Krust

Mr. Plow

Brush with Greatness

In Marge We Trust

Lisa The Vegetarian

Marge in Chains

•Boy-Scoutz ‘n the Hood

A Star is Burns



Construction on the attraction at the Florida location.

Planning for The Simpsons Ride started two years prior to its opening. The Simpsons creators James L. Brooks and Matt Groening, as well as executive producer Al Jean, collaborated with the Universal Studios creative team, Universal Creative, to help develop the ride.[11] Music for the ride was composed by Jim Dooley, who worked with composer Hans Zimmer on the feature film The Simpsons Movie.[8] The ride is located at both Universal Studios Florida and Universal Studios Hollywood in the former Back to the Future: The Ride buildings at both locations. The Back to the Future opened in Florida in 1991 and closed March 30, 2007, while the Hollywood version opened in 1993 and closed on September 3, 2007.[12]

The construction began at Universal Studios Florida in May 2007, and the original concrete on the ground from Back to the Future: The Ride was dismantled and replaced by a red and blue ground holding trees and benches.[3] The building was given a complete overhaul; the cars were changed and the original Intamin mechanics system was updated by Oceaneering International.[13][14] The construction began at Universal Studios Hollywood in mid-September 2007, with the disposal of the building's Back to the Future insignia. Outdoor painting on the building began in January 2008.[15]

Early rumors allegedly had the ride's theme involving Mr. Burns' Springfield Nuclear Power Plant, with the ride's name being "Project FISH", after the three-eyed fish Blinky. However, when Harry Shearer refused to participate in the ride, this proposed plot was dropped and opted to set the ride on Krustyland.[16]

Ride mechanics

The four-minute ride[4] uses 85-foot IMAX Dome screens and Sony Projectors.[17] There are 24 ride cars, each seating eight people,[8] and approximately 2000 people can ride it per hour.[18] The projection system uses four overlapping Sony SXRD 4K resolution projectors on each dome,[19] using custom-made semi-circular fisheye lenses to project undistorted images at a rate of 60 frames per second (in comparison, most feature films project at 24 frames per second).[8] The video is projected onto two dome screens which are made of 416 panels (each 4 feet by two feet) and are approximately 80 feet tall and 85 feet wide. The animation in the ride uses computer generated 3D animation rendered by Blur Studio and Reel FX,[20] rather than the traditional 2-D animation seen on The Simpsons and the queue and pre-show of the ride.[21] The animation reference was provided by Film Roman, the animation studio that animates the series.[22] Each car contains 12 speakers and a Dolby 6.1 surround sound, while the domes contain an additional 90 speakers.[8]

The ride vehicles are themed to look like cars from a classic dark ride, and like the previous Back to the Future attraction, the vehicles feature fake wheels and gull-wing doors.[23] Each dome features 12 8-passenger ride vehicles arranged with 3 cars on the first level, 5 on the second and 4 on the third. Each vehicle is mounted on a motion platform atop a scissor lift, which raises the vehicle 9 feet into the dome.[24] The motion platforms are capable of a total motion of three feet.[25] In addition to the motion-based ride vehicles, riders also feel water effects, smoke, mist, and experience lighting effects and scents. The majority of the smoke machines have since stopped working at both locations. In August 2013, to coincide with the opening of Springfield in Orlando, the ride’s projectors were given an overhaul and upgraded to 4K 120fps. Around 4 lines of new dialogue exclusive to the Florida version was spliced into the ride. On December 4th, 2017, the projectors at Universal Studios Hollywood’s version of the ride were upgraded to 4K 120fps.

The Simpsons Ride uses new technology that cuts down on its energy consumption. According to Universal Studios, the ride is able to save over 55,000 watts on average and 662,000 watt-hours per day. The ride includes over 2,500 LEDs, the largest number in theme park history, which allows the ride to cut down on lighting energy by almost one quarter when compared to incandescent lighting.[26]

Voice cast

The ride features more than 24 regular characters from The Simpsons and features the voices of the regular cast members, as well as Pamela Hayden, Russi Taylor and Kelsey Grammer.[8][27] Harry Shearer, however, decided not to participate in the ride supposedly due to scheduling and availability conflicts, so none of his characters have vocal parts and many do not appear in the ride at all.[16] In homage to the Back to the Future ride that it has replaced, The Simpsons Ride's queue video features a brief animated cameo from Doc Brown who is voiced by Christopher Lloyd.[28]

Other attractions

A Kwik-E-Mart at Universal Studios Florida
Lard Lad statue seen outside of Lard Lad Donuts at Universal Orlando

In October 2007, gift shops modeled after the Kwik-E-Mart were built, replacing the Back To The Future: The Store gift shop at Universal Studios Florida and the Time Travelers Depot gift shop at Universal Studios Hollywood. The stores sell Simpsons-related merchandise.[29] Carts were opened near the stores which sell Squishees, (which are The Simpsons' parody of 7-Eleven's Slurpees.)[8]

At Universal Studios Florida and Universal Studios Hollywood, the park converted much of the World Expo and some of the Upper Lot in Universal Studios Hollywood into one based on Springfield. The new area includes some iconic landmarks from The Simpsons such as Krusty Burger, Frying Dutchman, Luigi's Pizza, Lard Lad Donuts, Bumblebee Man's Taco Truck, Moe's Tavern, The Android's Dungeon & Baseball Card Shop and a Duff Brewery. The park also added one amusement ride named "Kang & Kodos' Twirl 'n' Hurl", a Dumbo-esque spinning ride where patrons drive flying saucers around Kang’s head and attack Springfield residents.[30]


The Simpsons Ride was well received by fans after it opened.[31] Seth Kubersky of Orlando Weekly described the ride as "a more than worthy successor" to Back to the Future: The Ride.[20] Brady MacDonald of the Los Angeles Times described the ride as "visually stunning" and said it "truly delivers — with loads of in-jokes and satire for serious fanatics and tons of thrills and fun for casual fans."[32] Elise Thompson of the LAist said "the ride is a total blast, with plenty of laughs as well as thrills."[33]

Jay Cridlin of the St. Petersburg Times wrote that "the ride is packed with more original, funny material than you'd expect to see in a sitcom, much less a theme park." However, he admitted that the ride was "a little discombobulating".[34]

The Universal Studios Florida version of the ride hosted its one millionth rider on 14 July 2008, reaching the milestone faster than any other attraction in the resort.[35] The ride was named the best new attraction of 2008 by the website[36]

See also


  1. ^ "Map of Universal Studios Hollywood". Retrieved 2015-02-19.
  2. ^ "The Simpsons Ride coming May 19th". Universal Parks & Resorts. Archived from the original on 2008-05-09. Retrieved 2008-03-14.
  3. ^ a b Josef Adalian (2008-03-01). "Universal launches 'Simpsons' ride". Variety. Retrieved 2007-04-23.
  4. ^ a b c Walt Belcher (2008-05-02). "Woo Hoo! Itchy For Fun? Ride With The Simpsons". The Tampa Tribune. Archived from the original on 2008-05-05. Retrieved 2018-05-23.
  5. ^ Scott Powers (2008-04-14). "The Simpsons Ride grand opening set". Orlando Sentinel. Archived from the original on April 17, 2008. Retrieved 2008-04-17.
  6. ^ Scott Powers (2008-04-25). "The Simpsons Ride goes to technical rehearsals". Orlando Sentinel. Archived from the original on October 15, 2008. Retrieved 2008-04-27.
  7. ^ Jane Clark (2008-04-04). "Orlando unveils a few new tricks to boost bookings". USA Today. Retrieved 2008-08-11.
  8. ^ a b c d e f g h i "The Simpsons Ride Fact Sheet". 2008-05-14. Archived from the original on 2008-05-18. Retrieved 2008-05-14.
  9. ^ Brady MacDonald (2008-04-08). "Universal Studios Simpsons ride shows visitors Krustyland". Los Angeles Times. Retrieved 2008-04-27.
  10. ^ "Universal Studios reveals its new Simpsons Ride". Mirror.Co.UK. 2008-03-15. Retrieved 2015-02-19.
  11. ^ Penny Lingo (2008-05-15). "Homer and Marge's eeeexcelllent adventure". The San Diego Union-Tribune. Retrieved 2008-05-15.
  12. ^ Associated Press (2007-09-03). "Universal Studios' 'Back to the Future' ride heads into the past, to be replaced by 'Simpsons'". International Herald Tribune. Archived from the original on 2008-12-07. Retrieved 2008-05-19.
  13. ^ DeWayne Bevil (2008-04-28). "New Simpsons Ride gives Universal Studios patrons a taste of Springfield". Orlando Sentinel. Archived from the original on 2010-03-27. Retrieved 2008-04-28.
  14. ^ "The Simpsons Ride" (PDF). The Themed Entertainment Association’s 15th Thea Awards. Themed Entertainment Association. 2009. pp. 50–51. Archived from the original (PDF) on December 22, 2014. Retrieved September 6, 2014.
  15. ^ "Official website for The Simpsons Ride". Archived from the original on 2008-04-01.
  16. ^ a b "Mr. Burns Sucks in Real Life Too". TMZ. 2008-04-15. Retrieved 2008-04-28.
  17. ^ "The Simpsons Ride". Universal Studios Orlando. Archived from the original on 2008-02-03. Retrieved 2008-02-16.
  18. ^ Mark Albright (2008-04-29). "Universal takes new 'Simpsons' ride for a spin". St. Petersburg Times. Retrieved 2008-04-30.
  19. ^ "Sony SXRD 4K Projectors Bring Audiences to the Edge of Their Seats on Universal Studios 'The Simpsons' Ride" (PDF) (Press release). Sony Electronics Inc. 19 November 2008. Retrieved 17 March 2016.
  20. ^ a b Seth Kubersky (2008-05-08). "Live Active Cultures". Orlando Weekly. Retrieved 2008-05-09.
  21. ^ Dewayne Bevil (2008-05-02). "The Simpsons ride, Universal Studio's newest adventure, gives up its secrets". Orlando Sentinel. Archived from the original on 2008-10-11. Retrieved 2008-05-03.
  22. ^ Mark Graser (2008-05-09). "Fox's 'Simpsons' ride with Universal". Variety. Retrieved 2008-05-10.
  23. ^ Szaks, Brian. "A Krusty Experience" (PDF). The Themed Entertainment Association’s 15th Thea Awards. Themed Entertainment Association. Retrieved 17 March 2016.
  24. ^ "Special Sneak Preview of The Simpsons Ride". LAist. Archived from the original on 24 July 2008. Retrieved 17 March 2016.
  25. ^ "Getting Krusty in California". tribunedigital-chicagotribune. Retrieved 17 March 2016.
  26. ^ "Universal Studios goes Green with the new "The Simpsons Ride"". Blooloop. 2008-04-29. Archived from the original on 2015-02-25. Retrieved 2015-02-25.
  27. ^ Brady MacDonald (2008-04-09). "Simpsons ride features 29 characters, original voices". Los Angeles Times. Archived from the original on September 14, 2008. Retrieved 2008-04-17.
  28. ^ Brady MacDonald (2008-04-25). "Doc Brown makes Simpsons Ride cameo at Universal Studios". Los Angeles Times. Retrieved 2008-04-27.
  29. ^ Dewayne Bevil (2007-10-26). "Simpsons' Kwik-E-Mart gets the Universal seal of Apu-val". Orlando Sentinel. Archived from the original on 2008-03-18. Retrieved 2007-10-30.
  30. ^ "Springfield Comes to Universal Orlando" (Press release). Universal Studios Florida. 23 May 2013. Archived from the original on 30 June 2013. Retrieved 24 May 2013.
  31. ^ Ciarra Luster (2008-04-29). "New 'Simpsons Ride' Opens To Rave Reviews". WESH. Archived from the original on 2011-07-23. Retrieved 2008-05-17.
  32. ^ Brady MacDonald (2008-05-16). "Review: Simpsons Ride at Universal Studios Hollywood blends satire with thrills". Los Angeles Times. Retrieved 2008-05-17.
  33. ^ Elise Thompson (2008-05-17). "Special Sneak Preview of The Simpsons Ride". LAist. Archived from the original on 2008-05-18. Retrieved 2008-05-17.
  34. ^ Jay Cridlin (2008-05-20). "Universal Orlando fuels Simpsons Ride with manic imagination". St. Petersburg Times. Archived from the original on 2012-02-11. Retrieved 2008-05-20.
  35. ^ Scott Powers (2008-07-15). "Simpsons Ride gets 1 million riders in quickest time ever". Orlando Sentinel. Archived from the original on 2013-05-15. Retrieved 2008-07-15.
  36. ^ Robert Niles (2008-07-03). "Disney, Universal split 2008 Theme Park Insider Awards". Theme Park Insider. Retrieved 2008-08-02.

External links