It is named after a local delicacy: the North Staffordshire oatcake. The fanzine is well known for its cartoons featuring stereotypes both from within the city of Stoke-on-Trent and from the footballing world. The Oatcake costs £1.80, and while the front cover shows the red colour of Stoke, it is generally black and white format. Inside there is satirical football humour, letters (of Stoke City fans), as well as match reports, and information about away games (where to park, drink etc.), and so on. It has been running for well over 20 years[when?] and is now Stoke City's sole fanzine, after A View to a Kiln stopped publishing. It is edited by Martin Smith.