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Lafayette Daily Advertiser building
|Headquarters||Lafayette, Louisiana, U.S.|
The Daily Advertiser is a Gannett daily newspaper based in Lafayette, the fourth-largest city in the U.S. state of Louisiana. The Daily Advertiser covers international, national, state, and local news in the six parishes of Lafayette, Acadia, Iberia, St. Landry, St. Martin, and Vermilion. The publication circulates 28,400 copies on weekdays. Its ranks 234 out of 1,410 newspapers in the United States. The circulation area is approximately 27 percent nonwhite; the nonwhite employees of the newspaper totaled approximately 17 percent in 2005.
The Daily Advertiser was co-founded as the Weekly Advertiser in 1865 by a Confederate States Army veteran, William B. Bailey, who subsequently served from 1884 to 1892 as mayor of his native Lafayette.
In 1998, The Daily Advertiser bought the local alternative weekly, the Times of Acadiana.
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