Yoshida in 2013
|Other names||gameape2001, yosp|
|Alma mater||Kyoto University and University of California, Los Angeles|
|Occupation||President of SCE Worldwide Studios|
Shuhei Yoshida (吉田 修平 Yoshida Shuhei, born February 11, 1964) is a Japanese businessman. He is the President of Sony's Worldwide Studios for Sony Interactive Entertainment. Yoshida is among those responsible for the creation of Sony Computer Entertainment Inc.'s 170-person internal product development team. His internal product development operation includes studios in California (Foster City, San Diego, Santa Monica), as well as in Bend, Oregon, and Salt Lake City, Utah.
He graduated with a Bachelor of Science degree from the Faculty of Economics at Kyoto University, where he was involved in the corporate strategy group, as well as coordinating the PC business. Yoshida joined Sony Corporation in April 1986.
He was one of the initial members of the PlayStation project in February 1993, where as the lead account executive he headed Sony Computer Entertainment Inc.'s third party licensing program.
Yoshida has many best-selling titles under his belt, including SCEA's premier online game with voice-enabled headset SOCOM U.S. Navy SEALs, as well as Jak and Daxter, Twisted Metal: Black, and ATV Offroad Fury. In the studio, Yoshida was executive producer for titles including Gran Turismo, Ape Escape, The Legend of Dragoon, and other titles.
In April 2000, he became the Vice President at Sony Computer Entertainment America. In February 2007, he became Senior Vice President at SCE Worldwide Studios USA. In May 2008, he became the President of SCE Worldwide Studios.
In 2013, Yoshida gained significant popularity due to his largely increased openness, presence with consumers, and the gaming industry around the announcement and the launch of the PlayStation 4. This was mainly achieved by breaking news and frequently answering questions from consumers via his Twitter account, appearing as a guest on various gaming podcasts, and being featured in official PlayStation videos among other things.