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|Headquarters||Meerut, Uttar Pradesh, India|
Sanspareils Greenlands, commonly known by the abbreviation SG, is a cricket equipment manufacturer. Its balls are used in Test cricket and in the Ranji Trophy in India. They have a more prominent seam and are closer together than the Kookaburra balls used for Test matches in rest of the world apart from England and West Indies (Duke), resulting from the thicker thread used for stitching. Also, the balls are completely hand-crafted.
Brothers Kedarnath and Dwarakanath Anand established Sanspareils Co. in Sialkot in 1931. They were originally from Lahore where they apprenticed in their uncle's sports shop RICHIE Sports. In 1940 they established a company named Greenlands to facilitate export of their products. After the partition of India, the family moves to Agra and then settles in Meerut in 1950. Its factory has been in Meerut, Uttar Pradesh since 1950.
SG has been exporting bats manufactured in Meerut to the UK and Australia for most of the international cricket brands. The company has been the market leader in India with legends like Sunil Gavaskar, Mohammad Azharuddin and Rahul Dravid endorsing the brand. In 2008, Virender Sehwag became an SG brand ambassador.
Since 1994, all Test Matches played in India have been played with SG balls. SG bats have been used by Sunil Gavaskar and Rahul Dravid. Although its initials also matches with that of its previous user Sunil Gavaskar, its ownership isn't related to him. List of sponsorship are Shane Watson, Younus Khan, Hardik Pandya, Cheteshwar Pujara, Shakib Al Hasan, Mominul Haque, Liton Das, Parthiv Patel, Rishabh Pant, Amit Mishra, Prithvi Shaw, Vinay Kumar , Suresh Raina, Danushka Gunathilaka, Karn Sharma , Gautam Gambhir , Krunal Pandya , Mayank Agarwal , Solomon Mire, Kieran Powell, Umesh Yadav, Mohammed Shami, Jasprit Bumrah, Evin Lewis, Dhananjaya de Silva, Rashid Khan And Hashmatullah Shahidi.
Suresh Raina used SG bats and kit since 2003 but is now sponsored by CEAT. Between 1992-1996 Kiran More, Ajay Sharma, Nayan Mongia, and many other International players started using SG cricket gear thereon.
The SG Test Balls have come under severe criticism in recent times. Ravichandran Ashwin, who enjoyed a lot of success with the SG Ball, has criticized the quality of SG Test Balls used recently, saying “Right now, I say that the Kookaburra red ball is the best. Dukes is quite good. But I’m disappointed with the SG ball. It used to be top-notch when I started playing. The seam would be prominent even after 70 overs. It’s not the same any more”. Kuldeep Yadav too shared his thoughts on the SG ball saying “Kookaburra red ball is good to grip. SG is okay at the moment”.
Indian Captain Virat Kohli, jumped on the bandwagon and said that Test cricket across the globe should be played with the England-made Duke balls, expressing his displeasure at the poor quality of the SG balls that India use at home and supported the issues raised by Ashwin, saying “I totally agree with him (Ashwin). To have a ball scuffed up in five overs is something that we haven't seen before. The quality of the ball used to be quite high before and I don't understand the reason why it's gone down”.
Speedster Umesh Yadav, joined the growing list of Indian players who feel the SG Test ball was not ideal, complained that it is ineffective to bowl with the SG Test Balls in India. He says that after the ball wears out, it offers no pace or bounce on flat Indian tracks and makes it difficult to contain the lower order batsmen of the opposition.