Macklemore explained that the song also came out of his own frustration with hip hop's positions on homosexuality. "Misogyny and homophobia are the two acceptable means of oppression in hip hop culture. It's 2012. There needs to be some accountability. I think that as a society we're evolving and I think that hip hop has always been a representation of what's going on in the world right now."
"Same Love" received critical acclaim. Gary Nunn in The Guardian said that the song was "a far cry from the cheese-fest that usually puts commercial interest first, tenuous rhyming couplets second and poignancy last" and that it "may be the most profound song" hip-hop as a genre has produced. Critic Robert Christgau named it one of the top ten singles of 2012. Jody Rosen of Rolling Stone, although giving the album a mixed review, called "Same Love" one of its "virtues". David Jeffries of AllMusic described the track as a "pro-gay marriage highlight".Robert Christgau wrote the song was "the best gay marriage song to date in any genre and as corny as it damn well oughta be." Adam Fleischer of XXL wrote "Lewis provides bright and uplifting instrumentation to perfectly reflect Macklemore's forward-thinking analysis of hip-hop and society's take on homosexuality and same sex marriage."Billboard listed "Same Love" at number 4 on their list of Best Songs of 2013, stating that "the triumph of "Same Love" is in its specificity".
"Same Love" became the first Top 40 song in the U.S. to promote and celebrate same-sex marriage.
The music video for "Same Love", directed by Ryan Lewis and Jon Jon Augustavo and produced by Tricia Davis, debuted on Lewis's YouTube account on October 2, 2012, and accumulated 350,000 views 24 hours after its debut. The video, spanning decades, depicts the life of the main character and the same-sex partner with whom he falls in love, including the social conflicts which befall them in relation to their sexual orientation, their eventual marriage, and the death of one of the partners in old age. The wedding of the main couple was filmed at All Pilgrims Christian Church in Seattle. Macklemore and Mary Lambert cameo in non-speaking roles in the video.
The description of the video links to the website of Music4Marriage.org, an initiative to encourage musical support for Washington State Referendum 74; the organization dissolved after its passage.
The song was performed during the 56th Grammy Awards where Macklemore, Lewis, and Lambert were joined onstage by Queen Latifah who oversaw and officiated the weddings of 33 same-sex and opposite-sex couples. Towards the end of the performance, Madonna joined in with a rendition of her song "Open Your Heart".
"Same Love" was performed live in Abu Dhabi on April 25, 2014, as part of their concert.
The song was performed during the 2017 National Rugby League Grand Final in Sydney, Australia. Several conservative politicians actively opposing marriage equality in Australia criticized the decision to include the song prior to the performance. Macklemore responded to the criticism by promising to "go harder".
The single was released on July 18, 2012. It entered the Billboard Hot 100 the week of February 7, 2013 at number 99 and later peaked at number 11 . On the US Rap chart, "Same Love" placed within the Top 5, peaking at number 2. This gave Macklemore and Ryan Lewis simultaneous Top 5 songs, along with "Thrift Shop" and "Can't Hold Us". "Same Love" also reached number 1 in New Zealand, number 4 on the Canadian Hot 100, and number 6 on the UK Singles Chart. As of September 2013, the song has sold over 2 million copies in the United States.
The song also replaced "Thrift Shop" at number 1 on the Australian ARIA Charts in January 2013, making Macklemore only the third artist to replace his/herself at number one on the ARIA Charts after Madonna in 1985 and The Black Eyed Peas in 2009.
"She Keeps Me Warm" is a song written and performed by Mary Lambert, derived from the chorus she provided to "Same Love". It is included on Lambert's debut major-label EP, Welcome to the Age of My Body (2013), and was released to American hot adult contemporary radio in the summer of 2013 as her first solo single.
Background and content
"She Keeps Me Warm" (and the chorus it shares with "Same Love") was inspired by Lambert's experiences with love and growing up homosexual in a religious family. Lambert explained to Entertainment Tonight at the 56th Grammy Awards that the song came about as a result of her wanting to write a song that was "genuine and authentic to [her] experience". While written from the particular perspective of a lesbian, the song's themes of love and security in relationships have a universal appeal, which contributed to its warm reception on pop radio. Chad Rufer, PD of KZZO Sacramento, suggested to Billboard that the original version "has more of a political stance than Lambert's" and that the re-worked "She Keeps Me Warm" is "simply a great pop song about falling in love."
The music video for "She Keeps Me Warm" was directed by Mego Lin and premiered on VEVO on August 24, 2013. It features Bryn Santillan. An official lyric video was released December 17, 2013 in support of the song's parent EP.