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Samantha Chapman

Samantha Chapman (born 23 August 1977) is an English makeup artist based in London and Norwich.


Chapman attended the College of West Anglia, taking a two-year BTEC in Make-up and Hairdressing tutored by Louise Young.[1] In addition to her work as a freelance make-up artist, she runs make-up courses with her sister, Nicola Haste. In October 2008, Samantha started a channel on YouTube under the name of 'Pixiwoo' on which she and her sister post hair and make-up tutorials from Avant Garde to Natural looks as well as reviews on various beauty products.[2] She is a mother of two young girls with her former partner Danny. She lives in Norwich, England. She has two brothers, Jim, who runs a YouTube channel under the name Jim Chapman, and John, who co-runs The Lean Machines YouTube channel.


Chapman has been a make-up artist for more than a decade. She was part of the UK M·A·C Pro team, often travelling for shows such as the Milan and Paris fashion weeks. She has worked with photographers including Tony McGee and Lord Snowdon. Her work has appeared in Harpers, Tatler, Brides, Elle, Cosmo, Company, The Sunday Times and Sunday Telegraph.[citation needed] Chapman has also worked with celebrities such as Paul McCartney, Peaches Geldof, Ashley Tisdale, Charlotte Church, Myleene Klass, Liberty Ross, Val Kilmer, Zac Efron, Neve Campbell and Lily Cole.

Real Techniques

Chapman was contacted by Paris Presents (the makers of Eco Tools and other beauty products) to develop an affordable make-up brush line called "Real Techniques." The brushes are cruelty-free, made of synthetic Taklon and not tested on animals. Each brush head is hand-cut and the brush collection works with a wide variety of make-up products from powders to creams and liquids.[3]

The brushes have won a handful of awards from the likes of Xposé, CoolBrands, Allure and Influenser, to name but a few, for the standard of their brushes.[4]



In October 2008, Samantha Chapman began producing make-up tutorials on YouTube under the name, Pixiwoo. Her sister, Nicola, joined her soon after. Together, they have produced over five hundred videos for this channel. The videos include tutorials and reviews of various beauty products. The Chapman sisters are also currently running five-day make-up courses from their Norwich make-up studio.


The Chapman sisters created a separate channel named 'Pixiwoo Madness' to which they upload various videos that they did not want on their main channel. The videos on this channel also include a few make-up tutorials, most of which were developed for Avon.[citation needed]


Chapman began another channel specifically to promote and provide information concerning her Real Techniques brush line. On this channel, she demonstrates how to use each brush and how to create various looks with the brushes. This Channel helps viewers to create and achieve the look using the Real Technique brush line.


  1. ^ "An interview with Samantha Chapman of FashionFace.TV – Stylist Stuff". Retrieved 18 September 2014.
  2. ^ "I'm made up! Norwich mum becomes internet sensation with make up tips sent to YouTube from her sitting room – Daily Mail Online". Daily Mail. Retrieved 18 September 2014.
  3. ^ "Real Techniques™ by Samantha Chapman Brush Collection – Beautylish". Beautylish. 25 March 2011. Retrieved 18 September 2014.
  4. ^ "Award Winning Brushes".

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