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Fresco area of Robinsons Magnolia.
|Location||Aurora Boulevard corner Doña M. Hemady Avenue, Kaunlaran, Quezon City, Philippines|
|Opening date||August 13, 2012|
|Developer||JG Summit Holdings|
|No. of stores and services||230|
|No. of anchor tenants||6|
|Total retail floor area||48,000 m²|
|No. of floors||Main Mall: 7 ( 4 floors with 1 mezzanine and 2 basement levels for parking)
Expansion: 5 + basement
|Parking||more than 1000 cars|
Robinsons Magnolia is a shopping mall owned and operated by Robinsons Malls, the second largest mall operator in the Philippines. It is the 32nd mall opened by Robinsons and the 3rd mall in Quezon City, Metro Manila. It has a gross floor area of 108,000 square metres (1,160,000 sq ft). Robinsons Magnolia is part of the four-tower Magnolia Residences where the iconic Magnolia Ice Cream production plant once stood.
The Magnolia Dairy Products Plant was established in 1970 when Magnolia transferred production from its original 1925-era factory in Quiapo, Manila. Designed by Leandro Locsin, The plant produced ice cream, milk, butter, margarine and processed cheese. The property where the plant stood was owned by San Miguel Corporation, who owned the Magnolia brand. The facility also housed the main branch of its Magnolia ice cream parlor. The ice cream parlor was retained and relocated within the mall.
In 1981, SMC spun off its butter, margarine and processed cheese assets into a joint-venture with New Zealand Dairy Board, forming Philippine Dairy Products Corporation (now, Magnolia, Inc.). The Aurora Boulevard plant remained as its production facility until 2000 when it transferred to a new facility in General Trias, Cavite.
When SMC spun off its ice cream and milk business into a joint-venture with Nestlé in 1996, forming Magnolia-Nestlé Corporation, the Aurora Boulevard property remained under the ownership of SMC and served as the venture's main production facility and site of its ice cream parlor. After SMC withdrew from the venture in 1998, Nestlé Philippines continued with the business under the Nestlé brand name (the ice cream parlor became known as Nestlé Creamery). Nestlé’s production was gradually transferred to a new site and in 1999, Nestlé closed down operations in the Aurora Boulevard facility.
In 2008, SMC sold the property to Robinsons Land Corporation (RLC), a subsidiary of JG Summit Holdings, Inc. News reports cited that the property was sold reportedly in the amount of P1.6 billion. The property was developed by RLC into a mall (Robinsons Magnolia) and residential condominiums (The Magnolia Residences). One of the mall’s first establishments was a Magnolia-franchised ice cream parlor named Magnolia Flavor House, which operated from 2012 to 2017, as a fitting homage to the property’s roots.
An expansion of the mall is currently on-going that will be located close to the Towers C & D of The Magnolia Residences. Starbucks, Magnolia ice cream, and half of the plaza are now closed to give way for the expansion works. Starbucks was relocated to the 3rd floor. The expansion will be completed on 2018 or 2019.
The new expansion will have a refreshed open-air plaza with al fresco dining, more shops and restaurants, four new cinemas including a VIP theater, a family amusement center and a chapel in the 5th floor. There will be also five levels of BPO and Office space located atop the expansion wing. The expansion will be connected to the main mall.