Prima Taste launched in 1999, and is managed by Prima Food Pte Ltd, a subsidiary of Prima Limited which specializes in flour milling. The brand is available internationally in over 40 countries.
In 2013, Prima Taste Laksa LaMian and Prima Taste Curry LaMian were rated No. 1 and No. 2 instant noodles of all time by The Ramen Rater. Prima Taste’s Wholegrain Laksa LaMian was ranked best instant noodles by The Ramen Rater from 2016 to 2018. Prima Taste also launched new Wholegrain LaMian flavours such as Prawn Soup Wholegrain LaMian.
In 2015, Prima Taste launched its Ready Meals. Ready Meals feature rice-and-protein dishes that are sealed in reheatable pouches.
In 2017, Talking Point tested three vending machine meals for "salt, fat and MSG" as the Health Promotion Board (HPB) "advises against having too much of". Prima Taste claims to have no added MSG. While Prima does not add MSG "it might be naturally present in some of the ingredients used". Charlotte Ng, head chef of Mamak Malaysian Cafe in Auckland, New Zealand recommends using Prima Taste instant noodles to get a similar taste to authentic ramen.
A Prima Taste concept restaurant was established in Orchard Centrepoint in 2000, serving Prima Taste dishes. By 2003, two more restaurants opened at One Fullerton and The Atrium Orchard. A restaurant at Changi Airport Terminal 3 was operational between 2011 and January 2014. Eight overseas Prima Taste restaurant franchises were opened between 2003 and 2005, including in Jakarta, Indonesia and a flagship in Shanghai, China. A number of overseas restaurants have been closed and the concept restaurants are no longer mentioned on the Prima Taste corporate website.