|Slogan||Where faith comes to life.|
|Format||Christian radio, Contemporary Christian music|
|Owner||Premier Christian Media Trust|
Premier Christian Radio was founded in 1994, broadcasting exclusively on medium wave to a Greater London audience when it also began its telephone counselling service, Lifeline. It took the air at a launch party in Battersea Park, London on 10 June 1995.
In 2001, Premier Christian Radio received an official warning from the Radio Authority (the regulatory body for radio at the time) for broadcasting "items that were offensive to people of other, non-Christian beliefs". A "yellow card" warning was issued, recognising that Premier had acknowledged its errors and put in place significant new compliance measures to ensure such breaches would not be repeated.
In the months of April to July 2014 Premier Christian Radio reached its biggest-ever audience in its near twenty years history. RAJAR figures showed a weekly reach for the period of 240,700 people in London and the South East of England, and also showed that each listener tuned in for an average of 10.1 hours each week. This boost followed on from a rebranding exercise in the beginning of 2014, and a new website which included listen-again features and breaking news.
It also broadcast on the Digital One national DAB multiplex, nationally on Freeview (channel 725), via its website, and via its mobile app. In 2016 it moved its DAB transmission to the SDL national multiplex which is lower cost but has less complete national coverage.
Premier Christian Radio was at first only available on medium wave in London. It later added broadcasts on the internet, Freeview channel 725 (UK and Ireland), Sky Digital (channel 0123, terminated 14 December 2012), Virgin Media (channel 968, terminated 6 May 2009) and London DAB - a national DAB broadcast was added later. In 2006, the media group launched Premier.tv, one of the first Christian IPTV channels in the UK.
Its 2007 application for a national DAB licence, as part of the National Grid Wireless consortium, was refused; Premier Radio said "almost 72,000 Premier listeners stepped up and made their voices heard in supporting the bid". In August 2009, Premier achieved its target of meeting the £650,000 yearly fee to broadcast on the national Digital One DAB multiplex and launched on the multiplex on 21 September 2009.
A second sister station, Premier Praise!, playing contemporary Christian pop and rock, launched on 27 March 2016 as part of the Sound Digital national DAB multiplex. It will be available on SDL alongside the core Premier service, which completes its migration over from Digital 1 to SDL in April.
In 2004 The Times placed Premier Christian Radio at number one in a chart of the "most upmarket stations" based upon the percentage of its audience (81%) that is ABC1. In the quarter ending June 2010 the station was receivable by 10,983,000 people; 143,000 listened, for an average of 12 hours each, 0.80% of all listening hours.
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Premier Christian Media Trust, the Christian media group that serves all denominations of the Christian faith, has redesigned its core website, premier.org.uk, in a bid to reach new parts of the church. "It is well known that Premier have a strong Evangelical audience, but it is often forgotten that many of our supporters are from Anglican, Baptist, Catholic or other Christian backgrounds," premier.org.uk's Web Editor, Naomi Thatcher commented.