Insofar as it is collaborative, a society can enable its members to benefit in ways that would not otherwise be possible on an individual basis; both individual and social (common) benefits can thus be distinguished, or in many cases found to overlap. A society can also consist of like-minded people governed by their own norms and values within a dominant, larger society. This is sometimes referred to as a subculture, a term used extensively within criminology.
More broadly, and especially within structuralist thought, a society may be illustrated as an economic, social, industrial or culturalinfrastructure, made up of, yet distinct from, a varied collection of individuals. In this regard society can mean the objective relationships people have with the material world and with other people, rather than "other people" beyond the individual and their familiar social environment.
"The Bus Uncle" is a Cantonesevideo clip of an argument between two men aboard a bus in Hong Kong on April 27, 2006. While the older man, nicknamed the Bus Uncle, scolded the person behind him, a nearby passenger used his camera phone to record the entire incident to provide evidence for the police in the event of a fight. However, the resulting six-minute video was uploaded to the HK Golden Forum, YouTube, and Google Video. The clip became YouTube's most viewed video in May 2006, attracting viewers with its rhetorical outbursts and copious use of profanity by the older man, receiving 1.7 million hits in the first 3 weeks of that month. The video became a cultural sensation in Hong Kong, inspiring vigorous debate and discussion on lifestyle, etiquette, civic awareness and media ethics within the city, eventually attracting the attention of the media around the world.