|Picture format||16:9 576i SDTV|
|Timeshift service||Pop Max +1|
|Owner||Sony Pictures Television|
Sony Movies Action
Sony Movies Classic
|Launched||19 May 2008|
|Former names||Kix! (2008-14)|
Channel 621 (+1)
|11306 V 27500 5/6|
11306 V 27500 5/6 (+1)
|FilmOn||Internet Protocol Television|
Pop Max (formerly Kix! and then Kix) is a free-to-air children's television channel in the United Kingdom, owned by Sony Pictures Television. As of June 2014, it broadcasts cartoons, sci-fi, action and adventure series on Sky and Freesat. Its target audience is 7 to 12-year-old boys.
Kix was the fourth dedicated kids' channel to be launched by CSC: its three sister channels are Pop which was launched in October 2002, and shows cartoons and pop music videos for a mixed audience; Tiny Pop, which was launched in July 2004, and shows cartoons for young children and pre-schoolers; and Pop Girl, launched in August 2007.
In May 2013, Kix! was renamed to Kix. The labelling on the onscreen programme guide was changed in accordance with this. However, the Kix logo continues to include the exclamation mark.
Kix broadcasts on Freeview since April 2016, following the earlier addition of Pop and Tiny Pop to the service. Kix transmits on the same local-TV multiplex as Pop, so that Kix is only available in areas where Pop is available. In August 2017, Kix rebranded its identity and is now called Pop Max; however, none of its programming changed. In June 2019, Pop Max moved to the G-MAN multiplex, meaning that Pop Max only broadcasts in Manchester on Freeview.[better source needed]
In July 2013, Kix received Kix Power, which replaced Pop Girl +1 on Sky. Kix Power broadcast only Power Rangers. Kix Power was replaced by a Kix +1 service in October 2013, and this timeshift ran through October to November 2013. Kix Power was then reintroduced in November 2013 for a second run, to operate in the run-up to December 2013, with Kix +1 resuming at the start of January 2014. Kix Power returned again, replacing Kix +1, on an ad hoc basis around major school holiday periods.
In April 2014, Kix +1 relaunched this time as Kix +. In July 2014, Kix + was closed down and replaced with Pop +1, which closed in 2008 and was replaced with Kix. In October 2014, Kix was rebranded as Kix Power for the October half-term. In October 2015, Kix +1 relaunched, replacing Pop Girl. In June 2016, Kix +1 was removed from Freesat and was replaced with Pop +1. In December 2016, Kix Power launched on Virgin Media.