When paneer tikka is served with a gravy, it is called paneer tikka masala. It is also served as with a wrap, paneer tikka roll, where the paneer tikka is wrapped into an Indian bread and served. A variant of paneer tikka is also made as a kebab.
Over the years, there have been several variations, such as Kashmiri paneer tikka, where the paneer is stuffed with chopped almonds and grilled, a variety of Chinese food, paneer tikka masala chow mein, and dosa stuffed with paneer tikka.
International fast food chains in India have also incorporated paneer tikka into their menus, such as Pizza Hut and Domino's which offer a paneer tikka topping on their pizzas, whereas Subway offers a paneer tikka sandwich and McDonald's has a paneer tikka wrap on its menu.ITC's Bingo brand of potato chips has experimented with a paneer tikka flavour of chips. Prior to that, in 2003, Nestle's Maggi experimented with a ready to cook variety of paneer tikka. Other companies also offer spice mixes and ready-to-eat variants of paneer tikka.