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Michael Greene, the president/CEO of Artist Tribe and myMuse, is most widely known for his tenure as head of the National Academy of Recording Arts and Sciences (NARAS), a role he held from 1988 to 2002.
Greene earned his BBA in Business from West Georgia College. The son of a Big Band leader, Greene began his career as a recording artist, songwriter & producer with Warner Brothers, Mercury Records, and General Recording Corporation. Greene built Apogee Sound Studio and Crawford Sound Studio, as well as publishing companies while working with artists such as Ray Charles, James Brown, Keith Jarrett, Lionel Richie, Sarah Vaughan, Kenny Loggins, Sammy Hagar, Kansas, and many more.
Greene founded The Cable Marketing Group Ltd. and Total Entertainment & Media Productions, Inc. These were two of the country's first cable consulting, production and ad placement companies.
In 1981, Greene built The Video Music Channel into one of the world's first cable video music networks. VMC was a national pioneer in multi-genre video music programming and live event production, with over 4 million subscribers. Next, VMC added traditional VHF and UHF television stations into its network, and Greene was named VP/GM of the network's flagship station, WVEU (UHF) in Atlanta, Georgia.
During this same period, Greene served as Senior Vice President of Universal Video Corporation in Indianapolis, Indiana producing 16 hours of original programming daily for the first Direct Broadcast Satellite Service, U.S.C.I. (the Prudential and General Instruments venture).
Next, Greene helped build Crawford Post Production, Satellite Services, Communications and Interactive Services Companies, in Atlanta. While Greene was Executive V.P., Crawford became one of the nation's largest media production companies serving clients such as Coca-Cola, IBM, Turner Broadcasting, the United States Department of Defense, and Tribune Broadcasting among thousands of others. Greene was President of Crawford-Greene, Inc. Crawford is still a leader in these fields.
Greene served as a consultant to the Ministry of Culture of the People's Republic of China.[when?]
In 1986-87, Greene was elected as Chairman of National Academy of Recording Arts and Sciences (NARAS), made famous for its Grammy Award. In 1988, Greene was named the Academy's first President/CEO and served as CEO for 14 years. Greene led the growth of membership from 3,200 to over 27,000, built 12 regional offices, and launched the Latin Academy of Recording Arts & Sciences. During his presidency, Academy revenue increased by 30 fold.
Under Greene's leadership, the Grammy Awards ceremony grew from being syndicated in 14 countries to over 180. Greene also established the Academy's Political Advocacy Initiatives. NARAS emerged as a voice for music and the arts in Washington D.C. and the state houses on issues such as:
Under Greene's Academy leadership, NARAS developed:
In 1999, two Los Angeles Times reporters received the Pulitzer Prize for Beat Reporting for "their stories on corruption in the entertainment industry, including a charity sham sponsored by the National Academy of Recording Arts and Sciences"
After 14 years, in April 2002 NARAS and Greene parted ways. Greene stayed on as a consultant for one year to assist in the transition.
During Greene's tenure, the Academy produced hundreds of educational events across the nation and the world. Greene founded and was President of two 501C-3 Foundations while presiding over the Academy. The Grammy Foundation spent over $4 million annually to provide grants and educational programs reaching over 2 million people. Their work in Congress helped launch the National Recording Registry designed to preserve historically significant recordings, the National Coalition for Music Education, & coalitions to save the National Endowment for the Arts, National Endowment for the Humanities, PBS, and NPR.
In 1990, Greene founded MusiCares to provide financial grants, substance abuse intervention, treatment and educational programs to music professionals in need worldwide. MusiCares has distributed well over $20 million since its inception. Greene was also the national spokesperson for the National Association of Music Therapists, now known as the American Music Therapy Association.
Greene founded Artist Tribe, LLC in 2005 and currently serves as its President and CEO. Artist Tribe is an innovation enterprise which houses seven operating divisions serving the creative and cultural communities at large. The Artist Tribe Foundation is involved in the field of Arts Mentoring, Education, Arts & Wellness, and produces culturally significant documentaries. The most recent is Girls in the Band.
Greene was inducted into the Georgia Music Hall of Fame, receiving a Georgy Award for his contributions to music.[when?] Greene received a special Doctorate in Music from the University of Southern California and an Honorary Doctorate in Music and Arts Education from Berklee College of Music in Boston.
|| President of The Recording Academy
1988 - 2002