Michael Isaac Peinovich (born 1977), commonly known by his pseudonym Mike Enoch, is an American neo-Nazi, anti-Semitic conspiracy theorist, blogger and podcast host. He founded the alt-right media network The Right Stuff and podcast The Daily Shoah. Through his work, Peinovich ridicules African Americans and other racial minorities, advocates racial discrimination, and promotes conspiracy theories such as Holocaust denial and white genocide.
Peinovich first drew media attention for his use of the Nazi salute at a conference organized by Richard Spencer to celebrate Donald Trump's presidential election; in response to Spencer's cry of "hail Trump, hail our people, hail victory!," Peinovich led the audience in a series of Sieg Heil salutes. The salutes were performed in front of a number of journalists, and filmed by various mainstream media organizations. The incident, sometimes referred to as Hailgate, was covered widely in the mainstream media in the coming weeks, in stories about the ideology of the alt right. According to Andrew Marantz, this event marginalized the alt right by defining it to the public as a neo-Nazi movement, and led to an exodus of Trump supporters from the movement.
In early 2017, while operating his anti-semitic media network under the pseudonym Mike Enoch, he was doxxed by fellow neo-Nazis, who released biographical information about Peinovich that contradicted his professed ideology. The dox revealed that Peinovich's own wife was Jewish, and that their wedding had featured traditional Jewish rites and chanting. As a neo-Nazi, Peinovich was also mocked upon the revelation of his Serbian surname, in light of the Nazi regime's classification of Serbs as subhumans ("Untermenschen"), and the genocide of Serbs perpetrated by Nazi puppet regime Ustashe.
Peinovich grew up in Maplewood, New Jersey, in an upper-middle class Episcopalian family. His parents divorced at a young age. He is of Norwegian and Serbian descent. Peinovich attended Columbia High School. While in high school, Peinovich worked jobs delivering pizzas and chemically testing pools. After graduating high school, he attended and dropped out of several conventional and vocational higher education institutions. He worked in a warehouse for a stereo and electronics store.
Peinovich's father has disowned him and asked him to change his surname, in light of his neo-Nazi political activities as "Mike Enoch."
The Right Stuff (TRS) is a white nationalist, neo-fascist neo-Nazi blog founded by Enoch that hosts several podcasts, including The Daily Shoah and Fash the Nation as well Rebel Yell (named after the battle cry used by the Confederates) headed by Identity Dixie a Southern nationalist/neo-Confederate alt-right group modeled after the Identitarian movement and League of the South that is affiliated with TRS. The blog is best known for popularizing the use of "echoes", an antisemitic marker which uses triple parentheses around names used to identify Jews and people of the Jewish faith on social media. It is part of the broader alt-right movement in the United States.
The Right Stuff was one of the first websites to make use of the term "cuckservative", long before the epithet attracted mainstream attention. The Anti-Defamation League notes that The Right Stuff, like other similar organizations including Identity Evropa (now American Identity Movement), the Daily Stormer (an infamous neo-Nazi website founded by Andrew Anglin) and Vanguard America (rebranded as Patriot Front), has also coalesced into a network of regional groups known as "TRS Pool Parties" to coordinate activities in the real world, such as posting fliers promoting "white heritage" in various cities and universities in the United States and Canada.
First broadcast in August 2014 and published weekly (and now three times every week), The Daily Shoah's name is a parody of The Daily Show and uses the Hebrew language word referring to the Holocaust. Enoch originally created the show to be edgy and libertarian, and later began sharing antisemitic conspiracy theories around Episode 19, after reading The Culture of Critique by Kevin B. MacDonald.[non-primary source needed]
On the show Enoch, along with co-host Jesse Dunstan ("Seventh Son") and a rotating panel of co-hosts and guests (known as "the Death Panel") has addressed topics such as immigration, white nationalism, race relations, feminism, Zionism, anti-globalization and political correctness.
The podcast is widely credited with creating the triple parentheses meme, also known as (((echo))), an antisemitic symbol that has been used to highlight the names of individuals of Jewish ethnicity.
In January 2017, users of the imageboard website 8chan leaked the identities of several of its key contributors, including Peinovich, and revealed that his wife was of Jewish ancestry. Other information released included the names of his family members, his job as a software developer, home address on Manhattan's Upper East Side neighborhood, and his hometown of Maplewood, New Jersey. After initially attempting to deny the reports, Peinovich later admitted that the allegations were true. Though Peinovich initially planned to leave the network, he quickly changed his mind and vowed to continue his activities.
In an audio statement released on their podcast, Daily Shoah co-host Seventh Son announced that Peinovich and his wife were separating. The revelation was met with mixed but mostly supportive reactions from fellow alt-right leaders, including David Duke, and Richard B. Spencer.
After U.S. Congressman Steve King tweeted praise for Netherlands political candidate Geert Wilders's strong stance against further immigration to Europe, Peinovich joined other alt-right voices in approval of King's position, stating "King doubles down. Great job. Take note cucks, this is how you *actually* fight the left."
He had expressed support for Donald Trump during the presidential election and the first months of his term, but disavowed him in April 2017 after Donald Trump ordered missile strikes on the Syrian government. On April 9, Enoch took part in an anti-war protest opposing the 2017 Shayrat missile strike, in which 59 Tomahawk Cruise missiles were launched by the United States against the Shayrat Airbase controlled by the Syrian government of Bashar al-Assad and his forces. The protest, organized by Richard B. Spencer, was counter-protested by anti-fascist activists. On the next episode of The Daily Shoah, Enoch and Spencer railed against the perceived attitudes of mainstream conservatives, especially Baby Boomers, and spoke about the growing (and, in their opinions, undue) influence of Ivanka Trump and Senior Adviser Jared Kushner on President Donald Trump, as well as neoconservative and pro-Israel influences within the Trump administration. He also commented that the alt-right was now "the only legitimate anti-war movement in the United States," and that the Antifa counter-protesters supported Trump and the military strike by virtue of counter-protesting an anti-war demonstration.
On April 18, 2017, Enoch joined Richard B. Spencer in giving a talk at Auburn University where he expressed that he and the movement were breaking away from the new direction that the Trump administration was taking. While Auburn administration had initially cancelled the planned event, citing safety concerns, Enoch assisted Spencer in filing a lawsuit on First Amendment grounds. United States federal judge William Keith Watkins issued a ruling requiring Auburn to allow Spencer and Enoch to speak.
During the fall of 2016 up until the present, people associated with alt right groups such as Identity Evropa, American Vanguard and The Right Stuff (TRS) have been posting fliers that promote "white heritage" at campuses around the country. TRS is a website but some of its followers have cohered into something like a real-world group.
On Tuesday, U.S. District Judge W. Keith Watkins in Montgomery, Ala., Tuesday barred Auburn from blocking Spencer, stating there was no evidence that he advocates violence. "Discrimination on the basis of message content cannot be tolerated under the First Amendment," he wrote in the ruling.