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Marie Claire

Marie Claire
Marie Claire July 2013 issue.jpg
Lauren Conrad on the July 2013 cover
EditorArnaud de Contades (France)
Andrea Arbelaiz (Argentina)
Nicky Briger (Australia)
Marie O'Riordan (UK)
Anne Fulenwider (U.S.)
CategoriesFashion
FrequencyMonthly
Circulation411,149 (France)
969,965 (United States)[1]
227,729 (UK)[2]
PublisherGroupe Marie Claire (France)
Editorial Perfil (Argentina)
Pacific Magazines (Australia)
TI Media (UK)
Hearst (U.S.)
First issue5 March 1937; 82 years ago (1937-03-05)
CountryFrance / UK (published in 35 countries)[3]
LanguageDistributed in 24 languages
Websitewww.marieclaire.fr (France)
marieclaire.perfil.com (Argentina)
marieclaire.com.au (Australia)
marieclaire.co.uk (UK)
marieclaire.com (U.S.)
ISSN0025-3049

Marie Claire is an international monthly magazine first published in France in 1937, followed by the UK in 1941. Since then various editions are published in many countries and languages. The feature editions focuses on women around the world and several global issues. Marie Claire magazine also covers health, beauty, and fashion topics.

History

Marie Claire was founded by Jean Prouvost[4] and Marcelle Auclair.[5] Its first issue appeared in 1937,[6] and it was distributed each Wednesday until 1941 when it handed out its shares to open in London, going international for the first time.[7] In 1976, Prouvost retired and his daughter Évelyne took over the magazine and added L'Oréal Group to the company.[8]

Worldwide

Currently, Marie Claire publishes editions in over 35 countries on 5 continents.[9]

United States

The U.S. edition of the magazine was started by the Hearst Corporation, based in New York City, in 1994. Hearst has branch offices in France, Italy, and several locations in the United States such as Detroit, the West Coast, New England, the Midwest, the Southwest, and the Southeast. The Esquire Network reality television series Running In Heels follows three interns working in the NYC office of the magazine.

United Kingdom

Marie Claire launched a UK print edition in 1988,[10] with a website launched in 2006 featuring segments on daily news, catwalk shows, photographs and reports, fashion and beauty, buys of the day, daily horoscopes, and competitions.

Its cover price was increased in February 2018 from £3.99 to £4.20, but this did not compensate for a decline in sales and advertising revenue, with print display advertising down 25% in 2018 and 30% in 2019.[10] In September 2019, the magazine's current owners TI Media announced that the final print edition would be published in November and the brand would become digital only, under licence with Groupe Marie Claire. The UK website currently has two million monthly users.[10]

Combined print and digital circulation from July to December 2018 was 120,133 per issue - almost a third of which were free copies and 4,729 of which were for the digital edition. This was down on the same period in 2017, when the average circulation was 157,412, with 4,012 digital edition readers.[10]

Australia

In Australia, Marie Claire magazine is part of Pacific Magazines, the magazine publishing arm of television network Seven. MarieClaire.com.au launched in 2016 after the digital rights were returned to Pacific Magazines from Yahoo and provides daily fashion, beauty, and lifestyle news. In March 2019, Marie Claire partnered with Salesforce.com to survey Australian women to analyse how attitudes have changed in the workplace.[11]

Japan

The Japanese-language edition of Marie Claire, first published in 1982,[12] was the first international edition published in a non-French speaking territory, as well as the first non-European edition, although it ceased publication after the 9 September issue went on sale in July 2009, due partly to the economic downturn.[13]

Following a relaunch, since 2012, Marie Claire has been published in Japan under the name Marie Claire Style. This new format is offered as a free supplement in the Yomiuri Shimbun and distributed in wealthy suburbs of Japan. The magazine has now been made available at subway kiosks for a cover price of 200 yen.[14]

Rest of the World

Marie Claire has Arabic editions which are published in Syria, Saudi Arabia, and the United Arab Emirates.[15] In 2010, an Indonesian edition was launched. The Marie Claire magazine is published in Argentina by Editorial Perfil in March 2019.[16]

International editions of Marie Claire have been discontinued in Estonia (published between 2007 and 2010), Germany (published from 1990 to 2003),[17] India,[18][19] Philippines,[20] and Poland.[21]

See also

References

  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. 31 December 2013. Archived from the original on 18 April 2014. Retrieved 14 February 2014.
  2. ^ "ABC Certificates and Reports: Marie Claire". Audit Bureau of Circulations. Retrieved 14 February 2014. ABC July - December 2013, print and digitial editions.
  3. ^ "Historical development of the media in France" (PDF). McGraw-Hill Education. Retrieved 24 February 2015.
  4. ^ "Historical development of the media in France" (PDF). McGraw-Hill Education. Retrieved 24 February 2015.
  5. ^ "Avec Jean Prouvost, Marcelle Auclair fonda « Marie-Claire » magazine féminin inspiré des magazines américains" (p. 319). In: Touret, André (2005). Destins d'Allier: 1945-2000: population et économie, les grands événements et l'évolution de l'opinion, portraits. Éditions Créer. ISBN 9782848190587. OCLC 2418285. (351 pages).
  6. ^ Alexandra Hughes; Keith A Reader (11 March 2002). Encyclopaedia of Contemporary French Culture. Routledge. p. 357. ISBN 978-1-134-78866-8. Retrieved 22 November 2014.
  7. ^ "Marie Claire France". Fashion Model Directory (FMD). Retrieved 20 February 2013.
  8. ^ "The Group History". Marie Claire Group. Archived from the original on 11 April 2013. Retrieved 20 February 2013.
  9. ^ "Marie Claire Group around the world". Marie Claire Group. Archived from the original on 26 May 2015. Retrieved 23 May 2015.
  10. ^ a b c d Westbrook, Ian (10 September 2019). "Marie Claire to stop producing UK print magazine after November". BBC. Retrieved 10 September 2019.
  11. ^ "Marie Claire Joins With Salesforce To Improve The Working Lives Of Aussie Women". B&T. 8 March 2019.
  12. ^ Mariko Morimoto; Susan Chang (2009). "Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines". Journal of International Consumer Marketing. 21 (3): 173–187. doi:10.1080/08961530802202701.
  13. ^ "Japan's Marie Claire edition to end". The Japan Times. 1 July 2009. Retrieved 1 July 2009.
  14. ^ "Chronicle of Japanese Fashion Magazines by Yuri Yokoi 12/12: Marie Claire Style with New Concept". fashion headline.[permanent dead link]
  15. ^ "Women's Mags Skirt Culture Clash in Arab Market". Manila Bulletin. 17 August 2009. Retrieved 31 March 2015. – via Questia (subscription required)
  16. ^ "From the hand of Editorial Profile, Marie Claire magazine arrived in Argentina". www.perfil.com. Retrieved 23 August 2019.
  17. ^ "G+J stellt "Marie-Claire" ein". Netzeitung.de. 1 September 2003. Archived from the original on 13 May 2010. Retrieved 18 May 2017.CS1 maint: BOT: original-url status unknown (link)
  18. ^ "People, GEO, Marie Claire to cease publication". Best Media Info.
  19. ^ "Outlook Shuts Three Magazines". Medianama. 29 July 2013.
  20. ^ "Farewell T3, Marie Claire, and Seventeen: You will be missed". Abugged life. 17 March 2009. Retrieved 25 June 2013.
  21. ^ "Poland Marie Claire". Wirtualne Media.

External links