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MARCA's first publication. The caption reads: “Arm raised to the sportsmen of Spain”
|Type||Daily sports newspaper|
|Associate editor||Santiago Se|
|Founded||21 December 1938|
|Headquarters||Avenida de San Luis, 25-27,
|Sister newspapers||El Mundo
MARCA (Spanish pronunciation: [ˈmarka]) is a Spanish national daily sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid, Atlético Madrid and Rayo Vallecano. It has a daily readership of over 2,500,000, the highest in Spain for a daily newspaper, and more than half of sports readership.
MARCA was founded on 21 December 1938, at the height of the Spanish Civil War, in nationalist-held San Sebastián. Its first editor was Manuel Fernández Cuesta. On 3 September 1987 Luis Infante became the editor of the paper.
Punto Editorial SA was the owner of Marca. In 1984 Espacio Editorial, which would be later called Recoletos, acquired the paper. The company merged with Unedisa in 2007 to found Unidad Editorial which is the owner of Marca.
On 25 November 1942 it ceased being published as a weekly publication and has been published as a daily ever since. The daily was awarded the World’s Best Designed Newspaper™ for 2004 by the Society for News Design (SND).
On 21 December 2007 MARCA hosted a gala event, featuring the leading Spanish sportsmen of the 20th century, to celebrate the newspaper's 70th anniversary.
In October 2012, MARCA announced launching the Spanish edition of the video games media outlet IGN, effectively replacing their own MARCA Player gaming news website. MARCA also planned to launch another Spanish edition of IGN for Spanish-speakers in Latin America.
The following awards are awarded by MARCA at the end of each season:
On 6 November 2014, MARCA asked its readers on an online poll about who is the greatest footballer of all time. Lionel Messi won the poll with a 41,4% of the total votes, as he was voted by 33.866 out of 81.716 fans. Messi beat the likes of Cristiano Ronaldo, Diego Maradona, Zinedine Zidane, Pelé, Alfredo Di Stéfano and Johan Cruyff.