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Livingly Media

Livingly Media
Zimbio, Inc.
Digital media
FoundersTony Mamone
Danny Khatib
United States

Livingly Media (formerly Zimbio, Inc.) is an American digital media company based in Redwood City, California that publishes six lifestyle sites for women:,,,,, and The six sites publish original articles, high resolution photography, social videos, and games, reaching a combined audience of over 25 million global monthly readers, according to Quantcast.[1] Livingly covers women's lifestyle, Lonny covers home design, Mabel + Moxie covers parenting, It's Rosy covers women 50+, Zimbio covers entertainment news, and StyleBistro covers celebrity fashion and beauty.

The company was founded as Zimbio, Inc. in 2006 by Tony Mamone and Danny Khatib and venture-backed by Menlo Ventures, Great Oaks Capital, and Draper Richards. The name was changed to Livingly Media in August 2012, shortly after acquiring Lonny magazine. The management team consists of CEO Erica Carter, COO Christophe Decker, Chief Content Office Jill Slattery, SVP of Product Development Erik Kokkonen, and Chief Technology Officer Bruce Martin. In 2015, Livingly Media was acquired by the European digital publishing company, then a subsidiary of Axel Springer.[2][3] In 2018, Aufeminin was acquired by TF1 (Télévision Française 1 S.A). Aufeminin is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM).


In May 2006, the company launched its first website, which focused on entertainment news including movies, music, TV and celebrities.

In July 2010, the company launched to focus on fashion and beauty - including what celebrities are wearing, trends and products.

In 2012, the company purchased Lonny Magazine. The terms of the deal were not disclosed.[4] It was redesigned and launched as in November 2012. Irene Edwards joined as Executive Editor in March 2013.[5]

In February 2015, the company announced that it was being acquired by the Axel Springer-owned Aufeminin Group.

In July 2015, the company launched, a lifestyle website for women.

In April 2018, Livingly Media's parent company, Aufeminin, was acquired by TF1(Télévision Française 1 S.A).[6]

In May 2018, the company launching two new websites, Mabel + Moxie and It's Rosy.[7]

Other Platforms

All of Livingly's websites have mobile versions. As of February 2017, Livingly had over 26.1 million monthly readers, of which 9.2 million accessed the sites via mobile devices, according to Quantcast.[8]

Board Members

Financing History

Series A, August 2007 - $6.8 Million[9]

Series B, May 2012 - $8.9 Million[10]


  • 101 Redwood Shores Pkwy Suite 150, Redwood City, CA 94065


  1. ^ Quantcast, retrieved 2017-03-27
  2. ^ "Menlo Ventures Listing of Consumer Services". Archived from the original on 30 March 2014. Retrieved 12 September 2010.
  3. ^ to Buy Livingly Media
  4. ^ "Zimbio Expands Portfolio With Lonny Magazine Acquisition". (
  5. ^ "Lonny Magazine Names Irene Edwards as New Executive Editor" Archived 30 May 2013 at the Wayback Machine (
  6. ^ "The TF1 Group finalises the acquisition of the aufeminin Group from Axel Springer". Retrieved 16 July 2018.
  7. ^ "'AARP Magazine' Shows 'Rosy' Power Of Boomer Audience". Retrieved 16 July 2018.
  8. ^ Quantcast, retrieved 2017-03-27
  9. ^ "Zimbio raises $6.8M for online magazines" (
  10. ^ "Zimbio Inc. Secures $8.9 Million in Series B Funding" (

External links