Astera: Bulgarian oral care brand specializing in the production of anti-periodontitis dental products and homeopathic toothpastes. Its labels are Astera Active+, Astera Parodont, Astera Homeopathica.
Babool: launched in by Balsara Hygiene in 1987, Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India.
Binaca: an oral hygiene brand that is marketed in India and owned by Dabur.
Burst: Launched in 2018 by oral hygiene brand Burst Oral Care.
Chlorodont – a toothpaste advertised to German Americans in New York City in 1949
Close-Up: marketed by Unilever, it was launched in 1967 and was the first gel toothpaste in the world.
Colgate: marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873.
Crest: a Procter & Gamble product. At first it used stannous fluoride, marketed as "Fluoristan" (this was also the original brand name it was sold under—it was later changed from "Fluoristan" to "Crest with Fluoristan").
Dabur: first introduced in India by Dr. S.K. Burman in 1884.
Dant Kanti: introduced in India by Patanjali Ayurved. It is now one of the top selling toothpaste brand in India.
Darlie: first manufactured in Shanghai in 1933 and later based in Hong Kong and Taiwan, Hawley & Hazel was acquired in 1985 by the United States corporation Colgate-Palmolive, although the product is not marketed by Colgate-Palmolive.
Dr. Lyon's Tooth Powder: a brand of powdered dentifrice mainly popular during the mid twentieth century. It is still available today in independent drug stores and certain drug store chains. Purportedly created by Dr. J. W. Lyons D.D.S.
Elmex: sold since 1962, it is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products.
Euthymol: a brand of antiseptic, fluoride-free toothpaste distributed by Johnson & Johnson that is characterised by its bright pink colour and medicinal taste. The antiseptic ingredient in the product is thymol.
Gleem: a brand of toothpaste made by the Procter & Gamble company.
Ipana a popular toothpaste during the 20th century, first introduced in 1901 by Bristol-Myers of New York. The brand is now owned by Maxill Inc. of Canada. The famous Disney-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s.
Kalodont: discontinued in 1981, it was originally produced by F. A. Sarg’s Sohn & Co. from Vienna and first sold in Austria-Hungary in 1887. It later became widely distributed, in 34 other countries, and obtained a near-monopoly status that caused the word "kalodont" to become synonymous with the word for "tooth paste" in South Slavic languages. It was also available in Russia in 1927.
Macleans: a brand of toothpaste by GlaxoSmithKline, introduced in UK in the 1930s by the Maclean's Company which was taken over by the Beecham Group and eventually by SKB. Sold and made in many countries and available in the US until the early 1980s, now marketed in Australia and New Zealand.
Kolynos as the name of an old-time line of oral care products that was created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995.Although not now readily available in the US, the brand remains strong in Latin America, and also manufactured in Hungary. In Brazil, for instance, Kolynos was the second best-selling brand, after Colgate itself.
Marvis: a brand of toothpaste, originally from Florence, Italy
Mentadent: a brand name for a line of dental products manufactured by Unilever everywhere but United States and Canada, where it was acquired by the Church & Dwight Company in 2003.
Mentadent SR formerly named "Gibbs SR", is a brand of toothpaste owned by Unilever.
Pepsodent: a brand of toothpaste with a minty flavour derived from sassafras. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for sodium lauryl sulfate, an inexpensive ionicsurfactant. It was first introduced in the USA in 1915 by the Pepsodent Company of Chicago, later purchased by Unilever in 1944.
Promise: launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil."
Signal: a brand of toothpaste produced by the Unilever company. Signal is also known as Pepsodent (Asia & Latin America), Mentadent (Italy), Zhong Hua (China), Aim (Greece), Prodent (Netherlands) and P/S (Vietnam).[third-party source needed]
Stomatol: first sold in Sweden at the beginning of the 20th century, it was particularly notable as having been one of the first Swedish brands to recognize and to use the power of mass media.
Teel: a brand of liquid dentifrice created by Procter & Gamble in the late 1930's.
Tom's of Maine: founded by Tom and Kate Chappell in 1970 with US$5,000. In 2006, a controlling 84% stake in Tom's of Maine was purchased by Colgate-Palmolive for US$100 million. The Chappells own the remaining sixteen percent.