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Kalyan Silks

Kalyan Silks
Private
Industry Textiles
Successor T.S. Pattabhiraman
Founded 1909
Founder T S Kalyanrama Iyer
Headquarters Thrissur, Kerala
Area served
South India, Dubai
Key people
T.S. Pattabhiraman
Products Textiles
Revenue IncreaseRs 600 crore
Owner Kalyan Group
Number of employees
3,000
Website [www.kalyansilks.com]

Kalyan Silks was founded in Thrissur in 1909 as a store specializing in silk. Today, it has 21 showrooms in India and the UAE, making it India’s largest silk saree showroom network. Mr. T. S. Pattabhiraman is the Chairman and Managing Director of the group. Under his leadership Kalyan Silks has been able to add at least one new showroom to their network every year. He is also credited for redefining silk trade through innovative concepts that include introducing India’s first branded bridal silk saree, “Saugandhika” and being the first textile retailer to create in-house brands. These innovations coupled with inventive retail practices is what has shaped Kalyan Silks’ success. With a turnover of 1100 crores, 1000 weaving centers, 300 design centers, 100 production units and 4000 employees, the Kalyan Silks is a formidable force in textile retail. Malayalam superstar Prithviraj Sukumaran has been the brand’s ambassador since 2011.[1][2][3][4][5][6][7]

Activities

Kalyan Silks started its first showroom in 1909 in Thrissur. Later on it expanded to South India and now has 24 showrooms. It also owns India’s largest wholesale textile showroom situated at Thrissur. According to media reports, the advertising and marketing budget of Kalyan Silks is around Rs 25 crore and is handled by DDB Mudra Max.The company has 4,000 employees and turnover of about Rs 1100 crore per annum. Kalyan Silks garments are now available online in their official website. Kalyan Silks offers loyalty program to attract more customers and is handled by IT PLORE.[8][9][10][11][12][13][14]

1909 Inception in Thrissur
1992 First showroom opens in Thrissur
1998 Wholesale division opens at Thrissur
2001 Flag ship showroom opens at Palace Road, Thrissur
2006 Largest silk saree showroom opens in Cochin
2007 Expands to Palakkad
2010 First showroom in North Kerala, Kozhikode opens
2011 Expands to Kannur
Kottayam is added to the growing network in Kerala
UAE’s first showroom opens in Karama, Dubai
2012 Opens first world class showroom in Bengaluru, beginning the expansion in South India
Seventh showroom in Kerala opens in Thiruvalla
UAE’s second showroom opens in Sharjah
2013 Tamil Nadu’s first showroom opens in Erode
UAE’s third showroom opens in Abu Dhabi
Launches in Thiruvananthapuram
2014 UAE’s fourth showroom opens at Meena Bazaar, Dubai
2015 Launched at Thodupuzha, Kunnamakulam & Attingal in Kerala
Tamil Nadu's second showroom opens in Salem
Launched new showroom at Vatakara

See also

References

  1. ^ "Kalyan Silks to open in Palakkad today". The Hindu. Retrieved 2012-08-21. 
  2. ^ "Kalyan Silks to foray into global market". The Hindu. Retrieved 2012-08-21. 
  3. ^ "Kalyan Silks' Aadi sale". The Hindu. Retrieved 2012-08-21. 
  4. ^ "Kalyan Silks' shopping carnival". The Hindu. Retrieved 2012-08-21. 
  5. ^ "Kalyan Silks to open on April 7". The Hindu. Retrieved 2012-08-21. 
  6. ^ "Kalyan launches online shopping". The Hindu. Retrieved 2012-08-21. 
  7. ^ "Kalyan Silks bridal collections". The Hindu BusinessLine. Retrieved 2012-08-21. 
  8. ^ "Prithviraj, Dhanush Inaugurate Kalyan Silks At Abu Dhabi". Retrieved 11 April 2014. 
  9. ^ "Kalyan Silks, the global Kerala brand". Retrieved 11 April 2014. 
  10. ^ "Kalyan Silks showroom on Commercial Street". Retrieved 11 April 2014. 
  11. ^ "Kalyan Silks awards media duties to DDB MudraMax". Indiantelevision.com. Retrieved 2012-08-21. 
  12. ^ "DDB MudraMax wins media mandate for Kalyan Silks". Network2media.com. Retrieved 2012-08-21. 
  13. ^ "DDB Mudra Max wins Kalyan Silks account". afaqs.com. Retrieved 2012-08-21. 
  14. ^ "DDB Mudra Max bags media mandate for Kalyan Silks". Campaign India. Retrieved 2012-08-21. 

Gallery

Kalyan Silks, Kannur