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Kalyan Jewellers

Kalyan Jewellers limited
India limited
Industry Jewellers
Successor T.S. Kalyanaraman
Founded 1993
Founder T.S. Kalyanaraman
Headquarters Thrissur, Kerala
Area served
India
Key people
T.S. Kalyanaraman
Products Jewellery
Revenue Increase 94.73 billion (US$1.3 billion)
Owner Kalyan Group
Number of employees
8,000
Website [www.kalyanjewellers.net]

Kalyan Jewellers is an Indian jewellery store chain owned by the Kalyan Group.[1] It was founded by T. S. Kalyanaraman, who started their first jewellery shop in 1993 in Thrissur, Kerala, India (the company's current headquarters) with a capital of 7.5 million (US$100,000) and has since grown to become the largest jewellery store chain in India.[2] With approximately 8000 employees, the chain has 100 showrooms across India. Bloomberg has valued Kalyan Jewellers at about $1 billion in January, 2013.[3] Global Private Equity Fund Warburg Pincus made an investment of $200 Million (INR 1200 Cr) in Kalyan Jewellers in October, 2014.[4]

Brand ambassadors

Kalyan Jewellers showroom in Thrissur City, Kerala

Kalyan Jewellers have partnered with a number of celebrities to be regional brand ambassadors, including Amitabh Bachchan and Jaya Bachchan, Shah Rukh Khan, Katrina Kaif in North India, Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana, Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu. Aishwarya Rai Bachchan was paid 100 million (US$1.4 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around 900 million (US$13 million)[5]

References

  1. ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15.
  2. ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15.
  3. ^ "Indian Jeweler Becomes Billionaire as Gold Price Surges". Bloomberg. Retrieved 2013-01-22.
  4. ^ "Warburg Pincus | Venture Intelligence". www.ventureintelligence.com. Retrieved 2015-11-26.
  5. ^ "Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with". Campaign India. Retrieved 2012-08-18.