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Kalyan Jewellers

Kalyan Jewellers
Private
Industry Jewellers
Successor T.S. Kalyanaraman
Founded 1993
Founder T.S. Kalyanaraman
Headquarters Thrissur, Kerala
Area served
India
Key people
T.S. Kalyanaraman
Products Jewellery
Revenue Increase 94.73 billion (US$1.5 billion)
Owner Kalyan Group
Number of employees
8,000
Website [www.kalyanjewellers.net]

Kalyan Jewellers is an Indian jewellery store chain owned by the Kalyan Group.[1] It was founded by T. S. Kalyanaraman, who started the first jewellery shop in 1993 in Thrissur, Kerala, India (the company's current headquarters) with a capital of 7.5 million (US$120,000) and has since grown to become the largest jewellery store chain in India.[2][3][4][5][6][7][8][9][10] With approximately 8000 employees, the chain has 79 showrooms across India. Bloomberg has valued Kalyan Jewellers at about $1 billion in January, 2013.[11] Global Private Equity Fund Warburg Pincus made an investment of $200 Million (INR 1200 Cr) in Kalyan Jewellers in October, 2014.[12]

Brand ambassadors

Kalyan Jewellers showroom in Thrissur City, Kerala

Kalyan Jewellers have partnered with a number of celebrities to be regional brand ambassadors, including Amitabh Bachchan and Jaya Bachchan in North India, Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana,Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu. Aishwarya Rai Bachchan was paid 100 million (US$1.6 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around 900 million (US$14 million).[13][14]

References

  1. ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15. 
  2. ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15. 
  3. ^ "Kalyan Jewellers in expansion mode". Business Standard. Retrieved 2012-03-15. 
  4. ^ "Kalyan Jewellers to open Kottyam store today". The Hindu. Retrieved 2012-03-15. 
  5. ^ "Nagarjuna opens Kalyan Jewellers showroom today". The Hindu. Retrieved 2012-03-15. 
  6. ^ "Kalyan Jewellers enters Karnataka with Hatrick Hero Shivaraikumar as their Brand Ambassador". This Week Bangalore. Retrieved 2012-03-15. 
  7. ^ "Nagarjuna is brand ambassador for Kalyan Jewellers". The Hindu Businessline. Retrieved 2012-03-15. 
  8. ^ "Sushmita Sen, Kalyan's brand ambassador". The Hindu. Retrieved 2012-03-15. 
  9. ^ "Kalyan Jewellers jet set on a 'time machine'". The Hindu Businessline. Retrieved 28 February 2017. 
  10. ^ "Jewellers now flying high". The Hindu. Retrieved 2012-03-15. 
  11. ^ "Indian Jeweler Becomes Billionaire as Gold Price Surges". Bloomberg. Retrieved 2013-01-22. 
  12. ^ "Warburg Pincus | Venture Intelligence". www.ventureintelligence.com. Retrieved 2015-11-26. 
  13. ^ "Nilesh or Sushmita for Kalyan Jewellers?". Pink Villa. Retrieved 2012-08-18. 
  14. ^ "Kalyan Jewellers charts expansion, with Rs 90 cr marketing budget". Campaign India. Retrieved 2012-08-18.