The International Day of Pink is an international anti-bullying event held annually during the second week of April. The event started when students David Shepherd and Travis Price saw another student, who was wearing a pink shirt, being bullied in their Central Kings Rural High School in Nova Scotia, Canada, and deciding to show support for the student by getting everyone at their school to wear pink the following day.
The initiative inspired youth at Jer's Vision who founded The International Day of Pink, an effort to support their peers internationally with resources and ways to make their schools safer.
The International Day of Pink is run by youth volunteers from Jer's Vision, in Ottawa, Ontario, Canada. The initiative seeks to support the work of students, educators, community and business in their efforts to stop bullying.
In 2012, students participating the Day of Pink organized numerous flash mobs, including one on Parliament Hill. The International Day of Pink also shares a Gala with JersVision.org and the event has featured comedian Rick Mercer, Brian Burke of the Toronto Maple Leafs, and former Canadian Ambassador Stephen Lewis.