|Broadcast area||Bangalore and Goa, India|
|Slogan||Radio Station for a Fun Young Bangalore/Goa|
|First air date||2007|
|Format||Adult, Contemporary, Pop, Top 40, hip hop, retro, Rock|
Indigo 91.9 FM is India’s first and longest running international radio network operating in Bangalore and Goa. The channel is a part of Asianet News Media and Entertainment Pvt. Ltd. which is owned by a Bharatiya Janata Party member of parliament Rajeev Chandrasekhar. The brand is positioned as the radio station for a Fun Young India. The station forayed into other extensions which includes Indigo XP (formerly known as Indigo Live Music Bar) an experiential performance venue in Bangalore, TheIndigoXP.com - the radio station’s digital arm, Indigo Live events for large format entertainment festivals and Radio As A Service in premium venues and locations.
Indigo 91.9’s journey began in 2006, as a way of channeling the energy and the passion of the rapidly growing youth population. Initially, Indigo 91.9 FM found a place as a channel on WorldSpace Satellite Radio, operating on channel BC 1218 as simply ‘Radio Indigo’. In 2002, Indigo hosted the first of its kind ‘Satellite Dance Party’, as listeners at the event and from all over the country partied to the non-stop dance music being played.
With the second phase of radio licensing, Indigo 91.9 FM got into terrestrial radio and emerged as India’s first international music radio station in 2006. ‘Sunrise’ by Norah Jones was the first song that was ever played on air. That song represented a new dawn in radio programming that Indigo 91.9 FM brought about. The radio station grew to be known as ‘the color of music’ with a diverse collection of international music playing and has now evolved as the radio station for a Fun Young Bangalore and Goa. In phase III of licensing, Indigo 91.9FM successfully migrated both their stations, obtaining license until 2030.
Indigo 91.9 FM plays the contemporary hit radio format, mainly focusing on playing current and recurrent popular music as determined by the top 40 music charts. The channel has hosted several jingle jams, the Indigo and Blues concert, live music under the northern lights and many experiential activations.
Indigo 91.9FM also hosts one of the country’s longest running dance show the Indigo Hot Mix with Bangalore’s iconic party men DJ Ivan and DJ Rohit Barker.