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Type of site
Digital publishing, data, advertising
Available inEnglish
Current statusActive

idiomag is an early product created by idio, a UK-based technology company founded in 2006 by two Warwick Business School graduates, Andrew Davies and Ed Barrow.[1] The idio platform allows publishers and brands to personalise their content and distribute it across multiple platforms,[2] which is intended to improve audience engagement and revenue.

Using this platform, a consumer site is run at, which delivers digital music content to its users, in the form of a daily personalised music magazine.[3] This magazine is viewed through the user’s browser, using the Adobe Flash Player, and can contain the full spectrum of text, images, and video chosen for each reader based on their tastes. The user can then find concert dates, download music, and buy tickets.[4]

The site also provides a widget, allowing the user’s magazine to be delivered on popular social networks such as Facebook, MySpace, and Bebo, or on individual blogs.[5] The site aggregates content from a range of sources, both from the mainstream music press and the blogosphere, like a “glossy RSS feed”.[6] Content is selected based on the user’s listening history, either manually entered or drawn from music sites such as, Pandora, and iLike.[7]

In 2009, the site released their API, making idiomag's content-delivery model available to web application programmers.[8]


  1. ^ Kiss, Jemima (2008-04-07). "Elevator Pitch: Idiomag Creates a Home for Music Aggregation". London: The Guardian. Retrieved 2010-05-05.
  2. ^ "idio's personalised publishing platform". idiomag. Archived from the original on 2009-05-22. Retrieved 2009-05-14.
  3. ^ "CrunchBase profile for idiomag".
  4. ^ "About idiomag".
  5. ^ "idiomag widget".
  6. ^ [1] Archived March 8, 2008, at the Wayback Machine
  7. ^ Kristen Nicole 3 (2008-01-07). "Idiomag Creates Custom Magazines Based on Your Facebook Profile". Retrieved 2011-09-28.
  8. ^ "API documentation". idiomag.

External links