|Founded||Biella, Piedmont, Italy|
|Yoon Keun-chang (CEO)|
|Parent||FILA KOREA Ltd.|
Fila is an Italian sporting goods brand and company. The brand and company was sold in 2003 to Cerberus Capital Management, an U.S.A.-based hedge fund. In 2007, the international brand and company was sold to the independent Fila Korea, which owned the license to sell Fila products in Korea.
Fila was created in Biella, Piedmont, Italy, by Giansevero Fila in 1911. It originally made clothing for the people of the Italian Alps, primarily underwear. In the 1970s it moved into sportswear, with an endorsement deal with tennis player Björn Borg. The brand became more popular after the move into sportswear.
In 2003, the original Italian owner, Holding di Partecipazioni, sold the company to Cerberus Capital Management, a U.S.A.-based hedge fund, after the company over-committed itself to expensive athletic endorsements at a time when margins were under pressure. Cerberus owned Fila through holding company Sports Brands International, which owned and operated all Fila businesses around the world with the exception of Fila Korea, which was a separate company operating the brand under licence.
In January 2007, the global Fila brand and all its international subsidiaries were acquired by Fila Korea, which made it the largest South Korean sportswear company.
In 2009, ANTA Sports acquired the rights to the brand in China, Hong Kong, and Macao from the then Fila company's Chinese joint venture partner Belle International. Fila Korea still owned 15% shares of the joint venture company "Full Prospect".
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