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David Guido Pietroni

David Guido Pietroni
David Guido Pietroni.jpg
Born (1970-03-09) March 9, 1970 (age 48)
Genoa, Italy
Residence Tel Aviv
Occupation Artistic and Executive Producer
Years active 1990–present
Children 1

David Guido Pietroni (born 9 March 1970 in Genoa, Italy) is an Italian artistic producer.


He started working very young as a Promoter and Tour Manager for Italian singers, including Enrico Ruggeri, Massimo Di Cataldo, Gianluca Grignani, Massimo Riva, Federico Salvatore, Biagio Antonacci, Paolo Conte, Zucchero, Vasco Rossi and Eros Ramazzotti.

Thanks to his collaboration with Compay Segundo, protagonist of one of the most important movie and home video music projects of all times: Buena Vista Social Club produced in Cuba by Ry Cooder and directed by Wim Wenders, he exploring for a long time the most important music places of the Caribbean island. He came back to Italy and devoted him to new artistic languages between music and the movies which will go with him from now on.

In 2002, with the "Arturo Toscanini Foundation" and Maurizio De Santis, he is the Producer, of Rigoletto, directed by Vittorio Sgarbi and with costumes by Vivienne Westwood. Represented in Piazza del Campo in Siena (Italy) with an audience of thirty two thousand people, Rigoletto is the biggest Italian opera event of that year.

From the live shooting of the show he produced the DVD entitled Rigoletto Story. Presented with Quentin Tarantino at the Venice Screenings within the Venice Biennale in 2004, the DVD is distributed worldwide by Columbia TriStar Home Entertainment and Sony Pictures Home Entertainment. Pietroni, with Rigoletto Story, he was eligible with two nominations to the Grammy Awards in the categories "Best Surround Sound" and "Best Long Form Music Video".

Since 1990 he is Agent and Producer of Vittorio Sgarbi. Together with Sgarbi he has planned the season 2007/2008 of the Arcimboldi Theater in Milan, the prestigious theater which has hosted the shows of La Scala Theater for three years, during its restoration works. More than 170 shows, a world preview and thirty national first performances, among which the performances of the musical Cats in the original edition by Andrew Lloyd Webber, the Italian debuts of Richard O'Brien's The Rocky Horror Show produced by Christopher Malcolm, Beethoven's Ninth Symphony conducted by Lorin Maazel and co-produced by the Toscanini Symphonic Orchestra, Peter Stein's interpretation of Faust, Eric Clapton, Katie Melua, Mark Knopfler and Lenny Kravitz.

In co-operation with the London's Victoria and Albert Museum and Vittorio Sgarbi, in 2007 Pietroni is the Associate Producer of "Vivienne Westwood's retrospective", which took place for more than four months at the Palazzo Reale of Milan.

In July 2009 he left Italy to move permanently to Tel Aviv despite he has kept his artistic production center between Italy and United States.

In October 2015 Pietroni brings a wealth of experience to his role as Art Director, together with Red Ronnie, of the Italian festival "L'isola che C'e", a four-day celebration of art, music, dance, food and culture in Palermo, Italy. The program included the performances of Matthew Lee, Olen Cesari, Dolcenera, Edoardo Bennato, Evolution Dance and more than 800 international artists including painters, sculptors and photographers.

Since 2015 he is the Producer, together with Sandro Serradifalco and Red Ronnie, of the international art exhibition "The Art in the Cuban Revolution" view through serigraphs, drawings and posters of Fidel Castro's regime: almost 60 years of history told through what has been the main instrument for communication between the regime and the Cubans: the propaganda. Red Ronnie was one of the few video-reporter in the world to have interviewed, for over two hours, the lider maximo Fidel Castro talking especially, among other topics, about music and culture.

In 2015/16 he is Associate Producer of the theatrical show "Caravaggio" written and performed by Vittorio Sgarbi. Produced by Promo Music in collaboration with La Versiliana Festival, the show recorded sold out more than 150 performances of the entire season. Sgarbi leads the audience through the life and the revolutionary art of maestro Michelangelo Merisi: Caravaggio.

In June 2016 he is Associate Producer of the largest viral "Italian Advertising Campaign" on the social network: #missionemonnalisa, A case history produced by Havas Worldwide, client Citroën. Thanks to the ingenious idea, the Campaign has achieved in Facebook, in just four days, the following results: 27.272.000 people reached, 9.200.000 views, 1.100.000 comments and shares, 250.000 likes/interactions. Thanks to the huge viral campaign on social networks, the media value achieved was estimated at €1,200,000 without invest any budget in media and advertising. The Advertising Campaign has won three Awards at the ADCI AWARDS 2016 (Direct, Pr & Integrated, Cyber1).

In November 2016 he reached the ranking position 54,219 on IMDb STARmeter.

In May 2017, he inaugurated as a guest of honor, the Barcelona Bienal of Arts at Museu Europeu d'Art Modern together with José Van Roy Dalí, heir of maestro Salvador Dalí.

Since 2004 David Guido Pietroni as been a Voting Member of the Recording Academy and today he is Member of the Tribeca Film Institute (since 2006).


  • He was eligible with two nominations to the Grammy Awards in the categories “Best Surround Sound” and “Best Long Form Music Video”.
  • He won, as Rigoletto Story producer, three Best Event Awards (2004) in the categories "Best Cultural Event of the Year", "Best Location" and "Best Sound"
  • Associate Producer of the Advertising Campaign #missionemonnalisa which has won three Awards at the ADCI AWARDS 2016 (Direct, Pr & Integrated, Cyber1).