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Danbury Fair (shopping mall)

Danbury Fair Mall
Danbury Fair (shopping mall) Logo.png
LocationDanbury, CT, United States
Coordinates41°22′56″N 73°28′39″W / 41.38222°N 73.47750°W / 41.38222; -73.47750
Address7 Backus Ave, Danbury, CT
Opening dateOctober 28, 1986; 32 years ago (October 28, 1986)
DeveloperWilmorite Properties
OwnerThe Macerich Company
No. of stores and services192
No. of anchor tenants9
Total retail floor area1,292,176 sq ft (120,047.1 m2)[1]
No. of floors2 (3 in Macy's)

Danbury Fair Mall is an upscale shopping mall in Danbury, Connecticut.[2] As of 2011, it is the second largest shopping mall in Connecticut[3] as well as the fifth largest in New England.[4] It is located off of Interstate 84 and U.S. Route 7 opposite the Danbury Municipal Airport. The mall anchors are JCPenney, Lord & Taylor, Macy's, Primark, and Sears. The junior anchors are Dick's Sporting Goods, Forever 21, The Cheesecake Factory, Brio Tuscan Grille, and L.L.Bean.

Interior of mall during 2017 holiday shopping season, showing new color scheme and decor


The mall was built by the Wilmorite Corporation on land formerly used for the Danbury Fair,[5] which paid $170,000 per acre, at that time the highest price ever paid for land in the Danbury area.[6] It opened in 1986, anchored by Sears and G. Fox (which became Filene's in 1993 and has since closed becoming an L.L.Bean). Macy's opened in October 1987 and JCPenney in March 1988. In 1991, Lord & Taylor and a parking garage were added. In 2005 the Wilmorite Corporation sold the mall to The Macerich Company. In 2010, Filene's broke up into Dick's Sporting Goods, Forever 21, Brio Tuscan Grille, The Cheesecake Factory, and L.L.Bean.[7][8] In 2015, Sears gave up its 2nd floor to Primark, but kept its 1st floor.[9]

The carousel in the food court, echoing the fairground site the mall was built on.

During construction it emerged that two Wilmorite executives had paid Danbury's then-mayor, James Dyer, $60,000 in cash, sometimes concealed in newspapers. They claimed he demanded the money to assure his support for the mall. The allegations contributed to Dyer's defeat for re-election in 1987. He was acquitted of corruption charges in 1990; other charges were dismissed later. Lawyers for him and other city officials portrayed the executives as willing to do anything to get the mall built.[6]

There are 192 retailers and eateries, including the major department stores Macy's, Sears, Lord & Taylor and JCPenney. Filene's was in the mall until the 2006 Macy's consolidation. The mall is especially popular with kids, partly due to the double decker carousel in the food court and many youth-oriented events and activities the mall sponsors on a regular basis (such as "Family Fun Night"). Many of these events take place in the mall's center on the lower floor. This space changes throughout the year, and can be converted into a stage area for special events such as song and dance performances. The mall is decorated during the holidays.

Entrance to the mall designed to evoke carousel.

Primark leases approximately 70,000 square feet on the upper level of the two-story Sears store, which the building was one of 235 properties spun off from Sears Holdings into Seritage Growth Properties in 2015.[10][11]


In January 2007, Danbury Fair began the process of an interior renovation, which was completed in spring 2008. The mall received new lighting fixtures which replaced the original globe bulb lighting, new stone style floors which replaced the original tan, brown, and green tile floors, soft seating areas throughout the mall, new stained wood accents, and new paint. The two areas that received the most changes were the food court and the center court. A newly renovated food court features a slightly curved panoramic view of the restaurant choices, which reduced the number of restaurants from 16 to 11. New banquet seating is featured in the food court. The center court includes the removal of the large scale fountains (which also doubled as event areas), and has been replaced with a Starbucks coffee bar, soft seating with tables, and a down-scaled water feature to reduce the noise level.

Every summer from June to July, a carnival opens, taking up one of the mall's parking areas. The mall refers to the event as the "Danbury City Fair" in a nod to the historic fair upon whose site the mall was built. When the mall changed companies in the mid-2000s, however, the carnival was cut back from a month-long event starting in June to just a two-week event, starting every Memorial Day weekend.



  1. ^ "Leasing Opportunities". Archived from the original on September 2, 2011. Retrieved September 15, 2011.
  2. ^ "Mall Is Adding Seven Fashion And Lifestyle Stores -".
  3. ^ Emil Pocock. "Largest Connecticut Shopping Centers". Eastern Connecticut University. Archived from the original on September 27, 2011. Retrieved September 16, 2011.[better source needed]
  4. ^ "About Us". Archived from the original on April 2, 2012. Retrieved September 16, 2011.
  5. ^ Ravo, Nick, "Country Fair Becomes Land of the Lava Lamp", New York Times, September 4, 1987
  6. ^ a b Glaberson, William (April 27, 1992). "As the Mall Thrives, Main Street Struggles to Survive". The New York Times. Retrieved August 23, 2010.
  7. ^ "Brio Tuscan Grille, The Cheesecake Factory Coming to Danbury Fair Mall". Danbury, CT Patch. 2011-03-14. Retrieved 2019-02-26.
  8. ^ Bissell, Jennifer (2012-06-28). "L.L. Bean coming to Danbury Fair Mall". Westfair Communications. Retrieved 2019-02-26.
  9. ^ February 19, Dirk Perrefort | on; 2015 (2015-02-20). "Danbury mall gets a new anchor". Retrieved 2019-02-26.
  10. ^ "Danbury mall gets a new anchor".
  11. ^ []

External links