The British Esports Association is a national body for esports (or competitive video gaming) in the United Kingdom. After receiving authority from the UK Government, it was established in June 2016 to help develop the UK's grassroots esports scene and provide an infrastructure to nurture future talent.
Its three goals are to promote esports in the UK and increase its level of awareness, improve the standard of UK esports and inspire future talent
The organisation's chair is Andy Payne OBE, a games industry veteran who has worked for the Mastertronic software publishing group, AppyNation, Just Flight and is a board member of UKIE, the trade body for the UK games industry. The government of the United Kingdom, specifically through the Department for Culture, Media, and Sport are supportive of its aims.
In September 2016, Dominic Sacco joined the team, formerly of trade magazine publisher NewBay Media and Esports News UK.
In December 2016, the association announced its advisory board, which currently consists of:
Michael “ODEE” O’Dell, General Manager at Team Dignitas
Craig “Wizzo” Fletcher, Founder at Multiplay
Chris Mead, Twitch‘s UK Director of Partnerships
Ryan Hart, World Champion Esports Player
Ceirnan “Excoundrel” Lowe, Colour Caster
Josh Williams, Founder, National University Esports League
Carleigh Morgan, Academic
Andrew Nixon, Partner at Sheridans
Philippa Warr, Games Journalist
Mark "Garvey" Candella, Director of Strategic Partnerships, Twitch
Heather "Naysayerz" Dower, Esports Host
In April 2017, British Esports announced its first game advisers, who provide input and expertise to make sure the association can support and understand each game's community effectively.
The Association held an after-school esports club pilot scheme for school children at Maida Vale Library in summer 2017.
British Esports has joined Ukie, the Creative Industries Federation and the Sport and Recreation Alliance.
Rt. Hon. Ed Vaizey MP joined the Association as Vice Chair in October 2017.
In early 2018, the inaugural British Esports Championships were announced. The pilot Championships for schools and colleges ran from February to April 2018and the first full Championships will run from October 2018, in partnership with Twitch Student and AoC Colleges Sport, concluding with finals at the Insomnia Gaming Festival in spring 2019.
In September 2018, British Esports teamed up with West Ham United Foundation, London Sport, Archery GB and GAME to host an activity week merging esports with sport, including football, archery and Rocket League.