|South Asian - 5,643,647 (8.3%) (2018)[a]|
|Regions with significant populations|
|England||5,664,498 (5.5%) (2011)|
|Scotland||85,875 (1.6%) (2011)|
|Wales||40,172 (1.3%) (2011)|
|Northern Ireland||7,829 (0.4%) (2011)|
|Primary language: English|
Ancestral languages: Kannada, Bengali, Gujarati, Hindi, Marathi, Punjabi, Sylheti, Tamil, Telugu and Urdu
|Chiefly Hinduism, Sikhism and Islam|
Christian, Zoroastrian, Buddhist, Jain and Atheist minorities
British Asians (also referred to as South Asians in the United Kingdom, Asian British people or Asian Britons) are persons of South Asian descent who reside in the United Kingdom. In British English usage, the term Asian usually refers to people with roots in South Asia, essentially the Indian subcontinent (or former British Raj & Ceylon), i.e. modern countries of India, Pakistan, Bangladesh, Maldives and Sri Lanka.
Immigration of small numbers of South Asians to England began with the arrival of the East India Company to the Indian subcontinent in the 17th century. Indians came to Britain, for educational or economic reasons, during the British Raj, with most returning to India after a few months or years, and in greater numbers as the Indian independence movement led to the partition of 1947, eventually creating the separate countries of India, Pakistan and Bangladesh.
The most significant wave of Asian immigration to and settlement in the United Kingdom came following World War II, the breakup of the British Empire and the independence of Pakistan, India, Sri Lanka and later Bangladesh, especially during the 1950s and 1960s. An influx of Asian immigrants also took place following the expulsion or flight of Indian communities (then holders of British passports) from the newly independent Uganda, Kenya and Tanzania in the early 1970s.
In Britain, the word "Asian" usually refers specifically to people of South Asian ancestry (Pakistanis, Indians, Bangladeshis and Sri Lankans). This usage contrasts to that in the United States, where it is used to refer to people of East Asian origin. The British Sociological Association's guidelines on equality and diversity suggest that "South Asian" is more precise than "Asian", and that the latter should not be used where there is a risk of it conflating South Asians with people from elsewhere in Asia.
The United Kingdom Census 1991 was the first to include a question on ethnicity (apart from in Northern Ireland, where the question was not asked until 2001). The question had tick-boxes for "Indian", "Pakistani" and "Bangladeshi". There was also a tick box, as well as a general "Any other ethnic group (please describe)" option for those not wishing to identify with any of the pre-set tick boxes. For the 2001 Census, in England and Wales, "Indian", "Pakistani" and "Bangladeshi" and "Any other Asian background (please write in)" options were grouped under an "Asian or Asian British" heading, with appearing under a separate heading. In Scotland, all of these tick-boxes were grouped together under an "Asian, Asian Scottish or Asian British " heading, and in Northern Ireland no broad headings were used, just tick-boxes for each of the Asian groups. The 2011 Census questionnaire was more consistent with regard to the grouping of Asian ethnicities, such that Indian, Pakistani, Bangladeshi, Chinese and any other Asian background options appeared under a broad "Asian/Asian British" ("Asian, Asian Scottish or Asian British" in Scotland) heading in all parts of the UK.
The 2011 UK Census recorded 1,451,862 residents of Indian, 1,174,983 of Pakistani and 451,529 of Bangladeshi ethnicity, making a total South Asian population of 3,078,374 (4.9 per cent of the total population), excluding other Asian groups and people of mixed ethnicity.
South Asian ethnic groups mostly originate from a few select places in South Asia, these are known as place of origins. British Indians tend to originate mainly from the two Indian States, Punjab and Gujarat. Evidence from Bradford and Birmingham have shown, Pakistanis originate largely from the Mirpur District in Azad Kashmir. The second largest ethnic group of British Pakistanis are the Punjabi people, largely from Attock District of Punjab followed by pathans and other ethnic groups from the districts of Nowshera, Peshwar and Ghazi in province of Khyber-Pakhtunkhwa. In the London Borough of Waltham Forest there are substantial numbers of Pakistani people originating from Jhelum, Punjab. Studies have shown 95 per cent of Bangladeshis originate from the Sylhet region, one of the 8 divisions in Bangladesh, located in the Northeastern part of Bangladesh. Districts include Sylhet, Habiganj, Moulvibazar, and Sunamganj. In Tower Hamlets, people have origins in different zones in the Sylhet region, mainly from Jagannathpur, Beanibazar and Bishwanath, along with Sylhet Sadar and other cities..
Due to a growing sense of affiliation with Britain, many third generation South Asians chose to not mark "Asian or British Asian" and instead marked "British Asian" in the "Other Asian" write in section.
The language spoken by Indians are, Punjabi, Gujarati, Kutchi, Hindustani, Bengali, Tamil, Telugu and Malayalam. People from Pakistan speak Urdu, Punjabi, Mirpuri, Hindko (dialects of Punjabi), Sindhi, Kashmiri, Pashto and Seraiki. Gujaratis who emigrated from India and East Africa speak Gujarati, Hindi, and Kutchi (a dialect of Sindhi), while a sizeable number of Gujarati Muslims speak Urdu for religious and cultural reasons. Bangladeshis from Sylhet speak Sylheti and Bengali. People from Sri Lanka speak Tamil and Sinhala. Those who speak dialects mainly refer their language to the main language, for example Sylheti speakers say they speak Bengali or Mirpuri speakers say they speak Punjabi. The reason for this is because they do not expect outsiders to be well informed about dialects.
The unemployment rate among Indian men was only slightly higher than that for White British or White Irish men, 7 per cent compared with 5 per cent for the other two groups. On the other hand, Pakistanis have higher unemployment rates of 13-14%, and Bangladeshis have one of the highest rates, around 23%. Some surveys also revealed the Indian unemployment rate to be 6-7% Persons of Indian or mixed Indian origin are more likely than White British to have university degrees, whereas Pakistanis and Bangladeshis are less likely. With the exception of Bangladeshi women, every other group of South Asians, have higher attendance at university than the national average. GCSE pass rates have been rising for all South Asians.
There have been three waves of migration of Hindus in the United Kingdom.The first wave was before India's independence in 1947. In the early 1950s the Conservative Health Minister, Enoch Powell recruited a large number of doctors from the Indian sub-continent. The second wave occurred in the 1970s mainly from East Africa. The later communities included those from Guyana, Trinidad and Tobago, Mauritius and Fiji. The last wave of migration began in the 1990s and included Tamil refugees from Sri Lanka and professionals including doctors and software engineers from India.
British Pakistanis and Bangladeshis tend to be religiously homogeneous, with Muslims accounting for 92% of each group while their counterparts of Indian and Sri Lankan origin are more religiously diverse, with 55% Hindus, 29% Sikhs, and 15% Muslims. British Gujaratis are predominantly Hindu, belonging to various caste organizations, with large minorities of Muslims, Jains, and smaller numbers of Christians and Zoroastrians. Notable religious buildings are the East London Mosque, London Central Mosque, Birmingham Central Mosque, Baitul Futuh, BAPS Shri Swaminarayan Mandir London, Bradford Lakshmi Narayan Hindu Temple, Shikharbandi Jain Derasar in Potters Bar, Gurdwara Sri Guru Singh Sabha in Southall and Guru Nanak Darbar Gurdwara in Gravesend.
The publication of Salman Rushdie's novel The Satanic Verses in 1988 caused major controversy. Muslims condemned the book for blasphemy. On 2 December 1988 the book was publicly burned at a demonstration in Bolton attended by 7,000 Muslims, followed by a similar demonstration and book-burning in Bradford on 14 January 1989. In 1989 Ayatollah Ruhollah Khomeini of Iran issued a fatwā ordering Muslims to kill Rushdie.
Britain is also home of notable Asian religious leaders and scholars. Some of them are Mirza Masroor Ahmad (Caliph of the Ahmadiyya Community), Sheikh Abdul Qayum (one of the best known scholars in Europe and Chief Imam of East London Mosque), Abu Yusuf Riyadh ul Haq (Khateeb of Birmingham Central Mosque), Dr. Mahmudul Hasan (Khateeb of Essex Mosque), Abdur Rahman Madani (Chairman of Global Eid Trust and Chief Imam of Darul Ummah Mosque), Faiz-ul-Aqtab Siddiqi (principal of Hijaz College), Ajmal Masroor (Imam and Liberal Democrats politician) and Pramukh Swami Maharaj (fifth spiritual successor of Hindu Swaminarayan).
The earliest date at which South Asians settled in Great Britain is not clear.
If the Romany (Gypsies) are included, then the earliest arrivals were in the Middle Ages. DNA surveys have linked Romanies to present-day South Asian populations and the Romany language is a member of the Indo-Aryan language family. Romanies are believed to have begun travelling westward around 1000 CE, and have mixed with South-west Asian and European populations over many centuries.
When the Portuguese Vasco da Gama arrived in India in 1498, he opened a direct maritime route between South Asia and Europe. In the following century many South Asians arrived in Europe by sea as sailors, slaves and servants. Trade and English piracy brought some of these people to Britain and four South Asian men in London answered the call for sailors for the first English East India Company fleet to Asia. Their Portuguese names identifies them as mixed-race Portuguese Luso-Asians.
Since the 17th century, the East India Company employed thousands of South Asian lascars, scholars and workers (who were mostly Bengali or Muslim) mainly to work on British ships and ports around the world. The first group of South Asians to migrate in notable numbers, in the 18th century, were lascars (sailors) recruited from the Indian subcontinent (largely from the Bengal region) to work for the British East India Company, some, despite prejudice and a language barrier, settled down, often forcibly after ill treatment and being abandoned by ship masters. Many were forced into poverty and starved. Letters to newspapers in 1785 talked of “the number of miserable objects, Lascars, … shivering and starving in the streets”. Some lascars took British wives, and some converted to Anglican Christianity (at least nominally) in order to marry, possibly due to a lack of South Asian women in Britain at the time. Most Indians during this period would visit or reside in Britain temporarily, returning to India after months or several years, bringing back knowledge about Britain in the process.
38 lascars were reported arriving in British ports in 1760. Between 1803 and 1813, there were more than 10,000 lascars from the Indian subcontinent visiting British port cities and towns.:140, 154–6, 160–8, 172 By 1842, 3,000 lascars visited the UK annually, and by 1855, 12,000 lascars were arriving annually in British ports. In 1873, 3,271 lascars arrived in Britain.:35 Throughout the early 19th century lascars visited Britain at a rate of 1,000 every year,:140,54–6,60–8,72 which increased to a rate of 10,000 to 12,000 every year throughout the late 19th century.
Due to the majority being lascars, the earliest Muslim communities were found in port towns, found living in barracks, Christian charity homes and hostels. The first and most frequent South Asian travelers to Britain were Christian Indians and those of European-Asian mixed race. For Muslim Indians considerations about how their dietary and religious practices would alienate them from British society were brought into question but these considerations were often outweighed by economic opportunities. Those that stayed often took British names, dress and diet. Naval cooks also came, many of them from the Sylhet Division of what is now Bangladesh. One of the most famous early Bengali Muslim immigrants to England was Sake Dean Mahomet, a captain of the British East India Company who in 1810 founded London's first Indian restaurant, the Hindoostane Coffee House. He is also reputed for introducing shampoo and therapeutic massage to the United Kingdom. In 1784 he migrated to Ireland where he fell in love with a woman called Jane Daly. He converted to Anglicanism in order to marry her, as it was illegal at the time for non-Protestants to marry Protestants. They later moved to Brighton.
After reports of lascars starving and suffering from poverty the East India Company responded by making available lodgings for them, but no checks were kept on the boarding houses and barracks they provided. The Lascars were made to live in cramped, dreadful conditions which resulted in the deaths of many each year, with reports of Lascars being locked in cupboards and whipped for misbehavior (by owners) which was reported by the Society for the Protection of Asiatic Sailors (founded in 1814).
In 1842, the Church Missionary Society reported on the dire ″state of the Lascars in London″ it was reported in the winter of 1850, 40 Asian men, also known as 'sons of India', were found dead of cold and hunger on the streets of London. Shortly after these reports evangelical Christians proposed the construction of a charity house and gathered £15,000 pounds in assistance of the Lascars . In 1856 The Strangers' Home for Asiatics, Africans and South Sea Islanders was opened in Commercial Road, Limehouse under the manager Lieutenant-Colonel R. Marsh Hughes.
The Navigation Act of 1660 restricted the employment of non-English sailors to a quarter of the crew on returning East India Company ships. Baptism records in East Greenwich suggest that young Indians from the Malabar Coast were being recruited as servants at the end of the seventeenth century, and records of the EIC also suggest that Indo-Portuguese cooks from Goa were retained by captains from voyage to voyage. In 1797, 13 were buried in the parish of St Nicholas at Deptford.
It is estimated 8,000 Indians (a large proportion being lascar sailors) lived in Britain permanently prior to the 1950s. Although, the comparatively few lascars that gained work often opened shops and helped initiate social and political community associations. Indians were less likely to settle permanently because of wage differentials. Due to the majority of early South Asian immigrants being lascars, the earliest South Asian communities were found in port towns
The small, often transitory presence of Lascars continued into the 1930s, with the Port of London Authority mentioning Lascars in a February 1931 article writing that ''Although appearing so out of place in the East End, they are well able to look after themselves, being regular seamen who came to the Docks time after time and have learnt a little English and know how to buy what they want.''
In 1932, the Indian National Congress survey of 'all Indians outside India' estimated that there were 7,128 Indians in the United Kingdom. It is estimated that from 1800 to 1945, 20,000 South Asians emigrated to Britain.
Following the Second World War and the breakup of the British Empire, South Asian migration to the UK increased through the 1950s and 1960s from Pakistan (including present-day Bangladesh), India and Sri Lanka (who are all members of the Commonwealth). Additionally immigrants from former Caribbean colonies (including Indo-Caribbeans) were also moving to Britain.
Although this immigration was continuous, several distinct phases can be identified:
Beginning around 1964 Africanization policies in East Africa prompted the arrival of Asians with British passports from Kenya, Uganda and Tanzania. At first these were the people employed in government and administrative roles, but this was expended to include those Asians engaged in commerce. The movement was called the "Exodus".
In 1972, all South Asians were expelled from Uganda by the controversial figure Idi Amin, then president of Uganda. Those holding British passports came to Britain. Many such displaced people who were predominantly of Gujarati origins had left behind successful businesses and vast commercial empires in Uganda, but built up their lives all over again in Britain, starting from scratch. Some of these "twice-over" migrants became retailers, while others found suitable employment in white-collar professions.
The Commonwealth Immigrants Act 1962 and Immigration Act 1971 largely restricted any further primary immigration, although family members of already-settled migrants were still allowed. In addition, much of the subsequent growth in the South Asian community has come from the births of second and third-generation South Asian Britons.
British Asians faced discrimination and racism following Enoch Powell's Rivers of Blood speech and the establishment of the National Front in the late 1960s. This included overt racism in the form of Paki bashing, predominantly from white power skinheads, the National Front, and the British National Party, throughout the 1970s and 1980s. Drawing inspiration from the Indian independence movement, the black power movement, and the Anti-Apartheid Movement, young British Asian activists began a number of anti-racist Asian youth movements in the 1970s and 1980s, including the Bradford Youth Movement in 1977, the Bangladeshi Youth Movement following the murder of Altab Ali in 1978, and the Newham Youth Movement following the murder of Akhtar Ali Baig in 1980.
In 2001, the Centre for Social Markets estimated that British Asian businesses contributed more than £5 billion to GDP.
Many British Asians are regarded as affluent middle-class people. British Asians are celebrated for revolutionizing the corner shop, and energising the British economy which changed Britain's antiquated retail laws forever.
Lakshmi Mittal is one of Britain's richest man.In 2017, Forbes ranked him as the 56th-richest person in the world with a net worth of US$20.4 billion. He is also the "57th-most powerful person" of the 72 individuals named in Forbes' "Most Powerful People" list for 2015.
In 2004 it was reported that UK Sikhs had the highest percentage of home ownership, at 82%, out of all UK religious communities.
The biggest influence of South Asians on popular British culture has probably been the spread of Indian cuisine, though of the 9,000 Indian restaurants in the UK, most are run by Bangladeshis; their ancestral home was part of British India's Bengal province until partition in 1947.
As in Canada, Bhangra music has become popular among many in Britain not only from the works of British South Asian musicians such as Panjabi MC, Swami and Rishi Rich but also incorporated into the works of a number of non-South Asian musicians not only British but including North American artists such as Canadian Shania Twain, who created a whole alternate version of her multi-platinum album Up! with full Indian instrumentation, produced by South Asian producers Simon & Diamond. Diamond, better known as DJ Swami has also collaborated with rapper Pras, of The Fugees, and his band Swami have become one of the most renowned acts in South Asian music history, having had songs in major Hollywood movies and best-selling video games. One of the first artists of South Asian Indian origin to achieve mainstream success was Apache Indian who infused reggae and hip hop with Indian popular music to create a sound that transcended genre and found a multicultural audience. He is the only Indian artist to have achieved 7 top forty hits in the National UK charts. A subsequent wave of "Asian Underground" artists went on to blend elements of western underground dance music and the traditional music of their home countries, such as Nitin Sawhney, Talvin Singh, Asian Dub Foundation, Panjabi MC, Raghav, and the Rishi Rich Project (featuring Rishi Rich, Jay Sean and Juggy D).
The influence of South Asian music has not only been from South Asians living in the UK, but also from some UK artists that were starting using South Asian instruments creating a new sound that was a mixture of sitars and tablas with more rock-based western instruments like drums and guitar.
The films East is East, Chicken Tikka Masala and Bend It Like Beckham and the TV shows Goodness Gracious Me and The Kumars at No. 42 have managed to attract large, multi-ethnic audiences. The success and popularity of British Pakistani boxer Amir Khan influenced the revival of boxing on ITV Sport.
Although there are roughly double the number of South Asians in the UK today compared to people of African descent, South Asians are less represented in global and British media than any other major group; in the UK there is less than half the amount of South Asians represented in the media than those of African and Caribbean descent.
With the increasing number of high achievers and trail blazers within the Asian community across a variety of professions, the British Asian community has over the years setup a variety of high-profile Award ceremonies to recognise Asian achievements across the full spectrum of professions and industries. These organisations and ceremonies include:
Anish Kapoor is an Indian-born British sculptor. Born in Mumbai, Kapoor has lived and worked in London since the early 1970s when he moved to study art, first at the Hornsey College of Art and later at the Chelsea College of Art and Design. Kapoor received the Turner Prize in 1991. Born in London and of Asian origin, Shezad Dawood became known for this work in various media in the early 2000s. Also born in London and of Pakistani origin, Haroon Mirza emerged as an artist in the late 2000s. Best known for his sculptural installations that generate sound, Mirza was awarded the Silver Lion for the Most Promising Artist at the 54th Venice Biennale in 2011.
Well-known South Asian writers include H.S. Bhabra, Salman Rushdie, Ghulam Murshid, Tahir Shah, Gurinder Chadha, Nazrin Choudhury, Rekha Waheed, Hanif Kureshi, Monica Ali, Meera Syal, Gautam Malkani, Bali Rai and Raman Mundair.
There is a growing number of young British Asians who are making a mark in the charity and interfaith sectors. A recent example is Onkardeep Singh who became the youngest person of South Asian heritage in 2018 to be awarded an MBE for his interfaith and voluntary works. 
Jawaid Khaliq, the first world champion boxer of Pakistani origin, was born in Nottingham. Amir Khan, the silver medallist at the 2004 Summer Olympics in Athens, has become a cultural icon in the UK with TV audiences of up to 8 million watching him fight. Khan represents Britain in boxing and is the former WBA world light welterweight champion. The boxer Haider Ali won the first ever gold medal for Pakistan in boxing at the commonwealth games in Manchester in 2002 in the featherweight division.
Michael Chopra played for the England national under-21 football team and became the first footballer of Indian descent to play and score in the Premier League. In 2006 he scored one of the fastest goals in Premier League history, as Chopra had only been on the pitch for fifteen seconds after coming on as a substitute. Aston Villa defender, Neil Taylor is also of Indian descent. Currently in the Premier League, Hamza Choudhury, a British Footballer whose parents are of Bangladeshi descent, plays for Leicester City, making him the first player of Bangladeshi descent to play in the Premier League, and has also made appearances for the England Under-21 Team.
Just as in South Asia, the most popular sport among the British Asian community is cricket; as much as third of the players of the sport at recreational level are of South Asian descent. This has not translated into equal levels of success professionally however, with only 4.2% of cricketers being of British South Asian descent in first-class cricket across the UK. Regardless, many British South Asians have gone on to represent England in cricket internationally. Nasser Hussain, who was the captain of the England cricket team, was born in Madras, India. Other success stories of the past have included Mark Ramprakash, of Indo-Caribbean descent, and Monty Panesar, of Indian Sikh descent. Currently, Moeen Ali and Adil Rashid are the only players in the England squad, both of Pakistani (Mipuri) descent. Ali, affectionately known by fans as 'the beard's that's feared', is currently ranked the 7th best all-rounder in ODI cricket and 8th-best in test cricket worldwide.
Other British South Asian sport personalities:
Since the 1970s, South Asian performers and writers have achieved significant mainstream cultural success. The first South Asian musician to gain wide popularity in the UK and worldwide fame was Queen lead singer Freddie Mercury, born Farrokh Bulsara in Zanzibar, East Africa, to parents of Parsi descent from Bombay. In 2006, Time Asia magazine voted him as one of the most influential South Asians in the past 60 years. At around the same time, music producer, composer and songwriter Biddu gained worldwide fame for a number of hit songs, including "Kung Fu Fighting" by Carl Douglas and "I Love to Love (But My Baby Loves to Dance)" for Tina Charles. In the 1990s the South Asian artists who gained mainstream success included Apache Indian, whose 1993 single "Boom Shack-A-Lak" was used in many Hollywood movies, and Jas Mann, who headed Babylon Zoo and whose 1996 single "Spaceman" set a UK chart record when it sold 418,000 copies in its first week of release.
Prominent South Asian actors in the 1980s included Art Malik, for his roles in The Jewel in the Crown and The Living Daylights, and Sir Ben Kingsley (born Krishna Pandit Bhanji), one of Britain's most acclaimed and well-known performers. Kingsley is one of few actors to have won all four major motion picture acting awards, receiving Oscar, BAFTA, Golden Globe and Screen Actors Guild awards throughout his career, including the Academy Award for Best Actor for his performance in Gandhi (1982). The actress Parminder Nagra has a prominent role in the US TV series ER, and played the lead role in the successful British film Bend It Like Beckham (2002). The actor Naveen Andrews plays the role of Sayid Jarrah in the popular US TV series Lost, and also had a prominent role in the award-winning film The English Patient (1996). The actor Kunal Nayyar plays the character of Raj Koothrappali in the popular US sitcom, The Big Bang Theory. Long-running British soap operas such as Coronation Street, EastEnders, Emmerdale and Hollyoaks have all had a number of South Asian characters.
The comedians Sanjeev Bhaskar, Meera Syal, Papa CJ and Shazia Mirza are all well-recognised figures in British popular culture. The presenter and match maker of the BBC marriage arranging show Arrange Me a Marriage is a South Asian-Scot Aneela Rahman. Hardeep Singh Kohli is a presenter, reporter and comedian on British television and radio. British Bangladeshi, Pakistani and Indian contestants have appeared on The Apprentice including Syed Ahmed, Tre Azam, Lohit Kalburgi, Ghazal Asif, Shazia Wahab, Sara Dhada, and most notably Saira Khan, who is now a British TV presenter. The broadcasters Daljit Dhaliwal, Krishnan Guru-Murthy and Samira Ahmed are known for working on Channel 4 News.
The term South Asian was given the tag "Br-Asian" around the turn of the millennium by media businessmen Moiz Vas and Nav Sagoo. Vas and Sagoo were responsible for the South Asian Music awards which aired on ITV1 in the UK. Sagoo conceived the Br-Asian stage at Glastonbury Festival in 2004 and 2005 which featured acts such as Rishi Rich, Jay Sean, Swami, Raghav and Pentagram.
In 2008, in the second season of reality television Britain's Got Talent, one of the country's most successful reality television shows, the South Asian dance duo Signature, consisting of Suleman Mirza (a British Pakistani) and Madhu Singh (a British Indian) performing a fusion of Michael Jackson and Bhangra music and dance styles, came second on the show. The most successful South Asian musician in 2008 was the British Tamil artist M.I.A., who was nominated for two Grammy Awards for her single "Paper Planes", and has been nominated for an Academy Award for Best Original Score for "O... Saya", from the Slumdog Millionaire soundtrack. The actor Dev Patel, who played the role of Anwar Kharral in the teen drama series Skins, also played the leading role in Danny Boyle's Slumdog Millionaire, for which he received several awards and was nominated for the 2009 BAFTA Award for Best Leading Actor.
In 2009, Mumzy Stranger, an R&B and hip-hop music artist, became the first British Bangladeshi to release a music single, called "One More Dance". In October 2009, Jay Sean's single "Down" reached the #1 on the Billboard Hot 100 and sold four million copies in the United States, making him the first South Asian-origin solo artist and "the first UK Urban act to top Billboard's Hot 100," "the most successful male UK urban artist in US chart history," and the most successful British male artist in the US charts since Elton John in 1997. A new generation of British Asian musicians have followed, such as Shizzio, 21 Perspective and Raxstar. In the early 2010s, Asian boy band members, Siva Kaneswaran of The Wanted and Zayn Malik of One Direction, have gained considerable mainstream popularity worldwide; The Wanted reached #3 on the Billboard Hot 100 with "Glad You Came" while One Direction topped the Billboard 200 with Up All Night.
Humza Arshad and Ali Shahalom are well known British Asian Comedians for their YouTube careers which normally consists of stereotyping British Pakistani and Bangladeshi Muslim Culture. In 2011, one of the Humza Arshad's video was the seventh most viewed on YouTube in Europe.
The Urdu community in the UK is very much larger than the Hindi community. Most of those who identify themselves as Urdu speakers use a variety of Panjabi as the language of the home, and speak Urdu as a second language for religious and cultural reasons. The overwhelming majority comes from the west Panjab and the Mirpur district of Azad Kashmir, but smaller groups of Gujarati Muslims from both India and East Africa also use Urdu for religious purposes.
Britain places high value on the power of commerce. After all, its political and military dominance when Britannia ruled the waves was founded on its trading power. The Gujaratis know this better than many others, which explains their prosperity and success in the UK.
British Gujaratis were also more successful than other minority communities in Britain because they had already tasted success in Africa. The book also says that Gujarati Hindus have become notably successful public citizens of contemporary, capitalistic Britain; on the other hand, they maintain close family links with India. "British Gujaratis have been successful in a great variety of fields. Many younger Gujaratis took to professions rather than stay behind the counter of their parents' corner shops, or they entered public life, while those who went into business have not remained in some narrow commercial niche," says the book.
"What most people don't get is that those who took the Arab dhows in the 17th and 18th century to leave their villages and set up life in an alien land were already an entrepreneurial and driven minority, in search of a better life. They communicated that hunger to their children," says Raxa Mehta, director at Nomura, based in Tokyo and first generation child of Kenyan Indian parents. So it doesn't surprise the Gujaratis that they did well in Britain – it only surprises the Brits and Indians. The Gujaratis are a trader community. As Manubhai says, they always left the fighting to the others. If there's one diaspora community that East African Asians model themselves on, it's the Jews. Except of course, the Jews get more publicity than they do.