Autocar, 19 October 2004
|Circulation||32,253 (Jan–Dec 2018)|
|Publisher||Haymarket Media Group|
Autocar (originally The Autocar) is a weekly British automobile magazine published by the Haymarket Media Group. It was first published in 1895 and refers to itself as "the world's oldest car magazine". There are now several international editions including China, India, New Zealand, and South Africa.
The publication was launched as The Autocar by Iliffe and Son Ltd. "in the interests of the mechanically propelled road carriage" on 2 November 1895 when, it is believed, there were only six or seven cars in the United Kingdom. L. J. K. Setright suggests that the magazine was set up by Henry Sturmey as an organ of propaganda for Harry J. Lawson, founder of the Daimler Company and a journalist on the magazine in its early days. Henry Sturmey stood down as editor of The Autocar magazine and left the company in 1901.
Autocar claims to have invented the road test in 1928 when it analysed the Austin 7 Gordon England Sunshine Saloon. Autocar has been published weekly throughout its life with only strikes in the 1970s interrupting its frequency.
The magazine's name was changed from The Autocar to Autocar at the start of 1962.
In 1988 Autocar absorbed the rival magazine Motor, with which it had done battle on the newsstands since 1903. From the September 7 1988 issue the magazine became Autocar & Motor. It reverted to Autocar for the September 21 1994 issue.
It was also the first magazine to produce independently recorded performance figures for the Bugatti Veyron, which were published in the 31 May 2006 issue.
In the 1950s, the magazine's sport editor, John Cooper, used Cooper T11 parts to create the Cooper-Alta. Former Autocar writers include Russell Bulgin, Chris Harris, and former Top Gear presenter James May.
In 1992, May was fired from Autocar after he added an acrostic into the 1992 "Road Test Yearbook". May had to write every review in the issue. Each spread featured four reviews and each review started with a big red capital letter known as an initial. May was bored and to alleviate the boredom, he wrote the reviews so the first four spreads would spell the words "ROAD", "TEST", "YEAR" and "BOOK". The other pages had another acrostic but that was not immediately recognizable as it was spread over the rest of the magazine, spelling seemingly random letters starting with "SOYO" and "UTHI". After it was published, readers discovered it. This was the one that got James May fired because it used profanity. The message, when punctuated was : "So you think it's really good, yeah? You should try making the bloody thing up; it's a real pain in the arse.
Current Autocar writers include Richard Bremner, used car expert James Ruppert, Editor at Large Matt Prior and Editor in Chief Steve Cropley.
The current editor is Mark Tisshaw, a former deputy editor, news editor and reporter for the magazine.
Autocar has been licensed to publishers around the world, and is now published in sixteen countries outside the United Kingdom, including China, India, Indonesia, Japan, Malaysia, and Vietnam.