|Editor-in-chief||Edwin S. Grosvenor|
|Company||American Heritage Publishing Company|
|Based in||Rockville, Maryland|
American Heritage is a magazine dedicated to covering the history of the United States of America for a mainstream readership. Until 2007, the magazine was published by Forbes. Since that time, Edwin S. Grosvenor has been its publisher. Print publication was suspended early in 2013, but the magazine relaunched in digital format with the Summer 2017 issue after a Kickstarter campaign raised $31,203 from 587 backers. The publisher stated it also intended to relaunch the magazine's sister publication Invention & Technology, which ceased print publication in 2011.
From 1947 to 1949 the American Association for State and Local History published a house organ, American Heritage: A Journal of Community History. In September 1949, a quarterly was published with broader scope for the general public, but keeping certain features geared to educators. Though the endeavor was not hugely successful, a group of concerned people formed the American Heritage Publishing Company and introduced the hardcover, 120-page advertising-free "magazine" with Volume 6, Number 1 in December 1954. Though, in essence, an entirely new magazine, the publishers kept the volume numbering because the previous incarnation had been indexed in the Reader's Guide to Periodical Literature. Each year begins in December and continues through the following October, published every other month. For example, Volume XXV issues are December 1973, February 1974, April 1974, June 1974, August 1974, and October 1974. December 1974 begins Volume XXVI. The founding editor was Civil War historian Bruce Catton, who remained with the magazine for many years.
In 1964, David McCullough began his writing career as an editor and writer for American Heritage, which he sometimes calls "my graduate school". McCullough wrote numerous articles for the magazine. He turned his article for the June 1966 issue on the Johnstown Flood, Run for Your Lives, into a full-length book titled, The Johnstown Flood. When it became an unexpected bestseller, McCullough left the magazine in 1968 to commit full-time to writing. Later American Heritage articles by McCullough on the transcontinental railroad and Harry Truman also became bestselling books.
By 1980, costs made the hardcover version prohibitive for a regular subscription. Subscribers could choose the new regular newsstand high-quality softcover or the "Collector's Edition", even plusher and thicker than the previous hardcover. Each is usually about 80 pages and has more "relevant" features and shorter articles than in the early years, but the scope and direction and purpose had not changed. Forbes bought the magazine in 1986.
On May 17, 2007, the magazine, published on a bimonthly basis, announced that it had stopped publication, at least temporarily, with the April/May 2007 issue." On October 27, 2007, Edwin S. Grosvenor, purchased the magazine from Forbes for $500,000 in cash and $10 million in subscription liabilities. Grosvenor, who serves as president and editor-in-chief, is the former editor of the fine arts magazine, Portfolio. Grosvenor was also the editor of the literary magazine, Current Books, and magazines for Marriott and Hyatt Hotels. He was also the CEO of KnowledgeMax, Inc., an online bookseller.
For a magazine that has lasted one-fourth as long as the United States, its way of covering history has changed much over the years. Each issue is still an eclectic collection of articles on the people, places, and events from the entire history of the United States. Today, there is mention of television shows and Web sites, and a greater diversity of articles such as Harvard professor Henry Louis Gates' recent article, "Growing Up Colored," about life as a young boy in segregated West Virginia.
Some historians have criticized the magazine for what they say is a lack of seriousness. Reviewing David McCullough's book on John Adams in The New Republic, Sean Wilentz stated that during the 1950s, "[Bernard] DeVoto's style of seriousness [was] eclipsed by the more journalistic and sentimentally descriptive style of American Heritage, whose influence is everywhere." Wilentz claimed that McCullough and film maker Ken Burns followed the American Heritage style: "popular history as passive nostalgic spectacle" marching "under the banner of 'narrative'". The magazine's editor at the time, Richard Snow, replied that "this magazine has never taken an overly sentimentalized or simplistic view of the past" and that American Heritage is "a magazine addressed to a lay audience and thus it has the usual fixtures—columns, picture stories, and so forth—and a variety of topics, some of greater consequence than others... but that it publishes many historians "whose work nobody has ever called simplistic, or sentimental, or undemanding.
Numerous articles in American Heritage have later been expanded into bestselling books, including:
In addition to running four to six articles, American Heritage's regular features include
Some things included annually
American Heritage has been the finalist or winner of several National Magazine Awards, especially between 1985 and 1993:
In 1976, the American Heritage Publishing Company founded and sponsored an award called the Samuel Eliot Morison Award, named for the historian Samuel Eliot Morison. It had the goal of annually honoring an American author whose work shows "that good history is literature as well as high scholarship." The first award was presented on September 28, 1977, by Henry A. Kissinger at the Pierpont Morgan Library, valued at $5,000. It ran for two years.