The most established and best known product offered by Alan Rogers Travel Group is the guides, started in 1968 by Alan Rogers. Since their inception, the guides have provided readers with an independent recommendation of the highest quality campsites in Europe. 2011 saw the launch of the themed guides. Available in both English and Dutch, the guides covered nine titles including the best campsites for children, dogs, fishing, golf, beach, nature, walking and cycling, spa and active holidays plus two German titles and a Dutch naturist guide. The themed series was reduced to the four core titles in 2014, which were subsequently discontinued in 2016. In 2016, the core country guides in both English & Dutch included the best campsites in Britain & Ireland, France, Italy, Spain & Portugal and Europe. these were discontinued in 2017. In May 2018 a 50th edition of the Europe guide was announced.
The Alan Rogers Travel Service was the tour operating arm of the Alan Rogers Travel Group. The service focused on pitch and ferry bookings for camping, caravanning and motorhome holidays across the UK and Europe. Travel operations were moved to the Caravan Club in October 2015 as part of the takeover.
Belle France is a hotel based walking and cycling holiday programme that offers a wide range of routes through the French countryside. Maps and notes are provided for the self-guided tours, which are graded according to their difficulty. A selection of river cruises is also available on luxury barges.
Alan Rogers Travel Group was the UK agent for Camping Cheque, a French company that offers a fixed rate, low season scheme for campsite holidays. Along with the Alan Rogers Travel Service, it was moved over to its new location in October 2015 and the Caravan Club took over UK agent responsibilities.
Alan Rogers Marketing was set up in the Netherlands in 2005 to assist campsites in promoting themselves at exhibitions and provide advertising opportunities, both within the guides themselves and in the Destinations magazine. The office in the Netherlands closed in 2016 with business to business marketing activities now taking place from the UK office.
Destinations magazine was launched in 2012 to provide readers with inspiration for their next holiday. Issues were released in February and October to coincide with major exhibitions. It was published in English, Dutch and Danish. There are currently no plans to produce the magazine from 2016 onwards.
In 2012 the Mark Hammerton Group was acquired by The Caravan Club and a new company, the Alan Rogers Travel Group Ltd was formed. Shortly afterwards, the Alan Rogers Travel Card was launched, a benefits scheme that offered cardholders perks at selected campsites. This scheme closed in 2015 as part of the takeover by the Caravan Club.