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STRETFORD END. SAN JOSE. SINGAPORE. SYDNEY.
Engage and turn customers into fans across immersive, consistent, personalized touchpoints irrespective of where they interact with your backgroundnd.Learn More
CUSTOMER TOUCHPOINTS. REVENUE STREAMS.
Transform multiple discrete points of customer interaction into revenue streams across your value chain, and explore untapped avenues of growth.Learn More
IDEAS. INTEGRATION. INTELLIGENCE. INFLECTION.
Capitalize on the enhanced insights you unearth about your consumer with a secure and scalable platform, integrating discrete business functions into one unified solution.Learn More
YOUR CLUB. YOUR TEAM. YOUR SMARTPHONE.
Check out the ‘Powered By HCL’ Manchester United Official App, now available on Google Play and App Store.Unite Now
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THE WHOLE NINE YARDSRe-imagine your business with digital
Go the distance with Digital Transformation, cutting across discrete business functions and technology solutions, with a secure and scalable digital platform that lays a foundation for the integration of multiple consumer interfaces and properties in a unified solution.
Our platform has enabled Manchester United with enhanced capabilities to engage their key stakeholders with their first ever free to download D2C app, a revamped web destination, standalone microsites and offers scope for forward integration of core business function interfaces like e-commerce, ticketing, sponsorship and team management.
GET CLOSE TO THE ACTIONUnrivalled fan experience
How do you ensure that the world’s most passionate fans translate their loyalty into a sustained relationship on Manchester United owned digital channels? The answer involves modernizing the way they connect with the club and consume content through a consistent, immersive fan experience across a multitude of form factors, independent of locations, irrespective of whether it is a match-day or not.
Our platform enables this differentiated experience for Manchester United’s global fan base through rich interactive content, disseminated with a socially integrated and personalized experience supplemented by insightful real-time statistics visualization.
ON THE SAME SIDEUnifying ecosystems to make business a team sport
A platform that enables a more active and highly engaged fan base, leads to the ability to unearth actionable insights derived from meaningful behavioral analytics for focus user groups.
Having a more holistic view of the user enables an organization to offer them greater value through targeted campaigns, and in the process drive greater conversions leading to business outcomes.
In effect by magnifying the digital real estate available for Manchester United and its ecosystem of global partners, our platform delivers increased shared value with potential for long-term growth in commercial revenues.
BOX TO BOXActivate revenue channels across the value chain
Our digital platform lays the foundation to enable Manchester United to transform multiple discrete fan touchpoints into revenue streams across the enterprise value chain.
Through content monetization, ‘above and below-the-line’ advertising opportunities, our digital platform delivers compelling benefits for Manchester United’s e-commerce business and commercial partners.
What’s more, they got the chance to step onto the Old Trafford pitch as they received expert training from the coaches at Manchester United soccer schools and squared off in a tournament to live commentary by the voice of Old Trafford, Alan Keegan.
THE PERFECT ASSISTHaving the right teammate to help you shoot for goal.
The quintessential decision for any organization embarking on a digital transformation journey is how to determine the right partner. Identifying a technology partner that possesses the requisite engineering pedigree which makes the right investments in front-end skills is paramount.
Manchester United’s transformation journey with HCL is testament to the role technology driven digital transformation can play in enabling a wider business transformation : how an integrated, scalable platform can deliver benefits across the front-end and back-end, across stakeholders from fans to editors and establish the foundation for scalable and forward integrated solutions.
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Use #UnitedByHCL to follow us on what is trending!Tweets by from:hcltech
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HCL-MANCHESTER UNITED PARTNERSHIP LAUNCH
Take a look into the launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies! #UnitedByHCLINDUSTRIES PUBLIC SERVICES MANUFACTURING LIFE SCIENCES AND HEALTHCARE FINANCIAL SERVICES TMPE CONSUMER SERVICES SERVICES SECURITY IoT INFRASTRUCTURE ENGINEERING DIGITAL CLOUD BUSINESS SERVICES AUTONOMICS AND ORCHESTRATION APPLICATIONS DRYICE DIVERSITY Filter HCL-MANCHESTER UNITED PARTNERSHIP LAUNCH
Take a look into the launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies! #UnitedByHCLTECHNOLOGY IS MAKING BUSINESS A TEAM SPORT
The coming together of Manchester United & HCL Technologies is a symbol of a new reality, one where technology is making business a team sport #UnitedByHCL#GETAJOB WITH HCL
Earlier this year, HCL launched a campaign with LinkedIn & MTV where we gave job-aspirants the opportunity to work from the Theatre of Dreams. Here we have club legend Bryan Robson telling you more about it! #UnitedByHCLMANCHESTER UNITED TWEET-CHAT
In April, we gave you all the chance to tweet your questions to the first-team players using #UnitedByHCL. Winners with the maximum retweets won a signed Wayne Rooney jersey!HAPPY HOLI!
On behalf of HCL, Juan Mata, Daley Blind & Luke Shaw wish you a happy & colourful Holi! #UnitedByHCLHAPPY MOTHER'S DAY!
Thank your mother like Juan Mata does, HCL wishes everyone a Happy Mother's Day! #UnitedByHCLHAPPY FATHER'S DAY!
What role does a father play in the lives of these players? Hear from the players as they wish you a Happy Father’s Day! #UnitedByHCLHAPPY EASTER!
On behalf of HCL, Juan Mata, Daley Blind & Luke Shaw wish you a Happy Easter! #UnitedByHCLHAPPY TEACHER'S DAY!
A message dedicated to all the mentors and guides in our lives who have made us what we are today; Happy Teacher’s Day! #UnitedByHCLEMULATING CELEBRATIONS
This time the players emulated your poses as they took over @hcltech on Twitter. Follow #UnitedByHCL to know more!HAPPY THANKSGIVING
Juan Mata, Luke Shaw & Daley Blind have a lot to be thankful for this Thanksgiving! #UnitedByHCLCELEBRATING CELEBRATIONS
Watch how the players celebrated your celebrations as they took over @hcltech on Twitter. Follow #UnitedByHCL to know more!MERRY CHRISTMAS
Merry Christmas from HCL Technologies! #UnitedByHCLCELEBRATE WITH MANCHESTER UNITED
Just some classic examples of the poses these players emulated when they took over @hcltech on Twitter. Follow #UnitedByHCL to know more!