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UNITEDBYHCL – Global Digital Transformation & Technology Partnership | HCL Technologies

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STRETFORD END. SAN JOSE. SINGAPORE. SYDNEY.
NOW UNITED.

Engage and turn customers into fans across immersive, consistent, personalized touchpoints irrespective of where they interact with your brand.

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CUSTOMER TOUCHPOINTS. REVENUE STREAMS.
NOW UNITED.

Transform multiple discrete points of customer interaction into revenue streams across your value chain, and explore untapped avenues of growth.

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IDEAS. INTEGRATION. INTELLIGENCE. INFLECTION.
NOW UNITED.

Capitalize on the enhanced insights you unearth about your consumer with a secure and scalable platform, integrating discrete business functions into one unified solution.

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YOUR CLUB. YOUR TEAM. YOUR SMARTPHONE.
NOW UNITED.

Check out the ‘Powered By HCL’ Manchester United Official App, now available on Google Play and App Store.

Unite Now

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Deep Dive

THE WHOLE NINE YARDS

Re-imagine your business with digital

Go the distance with Digital Transformation, cutting across discrete business functions and technology solutions, with a secure and scalable digital platform that lays a foundation for the integration of multiple consumer interfaces and properties in a unified solution.

Our platform has enabled Manchester United with enhanced capabilities to engage their key stakeholders with their first ever free to download D2C app, a revamped web destination, standalone microsites and offers scope for forward integration of core business function interfaces like e-commerce, ticketing, sponsorship and team management.

GET CLOSE TO THE ACTION

Unrivalled fan experience

How do you ensure that the world’s most passionate fans translate their loyalty into a sustained relationship on Manchester United owned digital channels? The answer involves modernizing the way they connect with the club and consume content through a consistent, immersive fan experience across a multitude of form factors, independent of locations, irrespective of whether it is a match-day or not.

Our platform enables this differentiated experience for Manchester United’s global fan base through rich interactive content, disseminated with a socially integrated and personalized experience supplemented by insightful real-time statistics visualization.

ON THE SAME SIDE

Unifying ecosystems to make business a team sport

A platform that enables a more active and highly engaged fan base, leads to the ability to unearth actionable insights derived from meaningful behavioral analytics for focus user groups.

Having a more holistic view of the user enables an organization to offer them greater value through targeted campaigns, and in the process drive greater conversions leading to business outcomes.

In effect by magnifying the digital real estate available for Manchester United and its ecosystem of global partners, our platform delivers increased shared value with potential for long-term growth in commercial revenues.

BOX TO BOX

Activate revenue channels across the value chain

Our digital platform lays the foundation to enable Manchester United to transform multiple discrete fan touchpoints into revenue streams across the enterprise value chain.
Through content monetization, ‘above and below-the-line’ advertising opportunities, our digital platform delivers compelling benefits for Manchester United’s e-commerce business and commercial partners.

THE PERFECT ASSIST

Having the right teammate to help you shoot for goal.

The quintessential decision for any organization embarking on a digital transformation journey is how to determine the right partner. Identifying a technology partner that possesses the requisite engineering pedigree which makes the right investments in front-end skills is paramount.
Manchester United’s transformation journey with HCL is testament to the role technology driven digital transformation can play in enabling a wider business transformation : how an integrated, scalable platform can deliver benefits across the front-end and back-end, across stakeholders from fans to editors and establish the foundation for scalable and forward integrated solutions.

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#UnitedByHCL

Use #UnitedByHCL to follow us on what is trending!

HCL Technologies
Tweets by from:hcltech

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Playlist

DOWNLOAD THE MANCHESTER UNITED OFFICIAL APP NOW

Immerse yourself with the latest updates from the world’s most popular club, with the Manchester United official app: powered by HCL’s Digital Experience Platform. Now available free to download on iOS and Android.

INDUSTRIES PUBLIC SERVICES MANUFACTURING LIFE SCIENCES AND HEALTHCARE FINANCIAL SERVICES TMPE CONSUMER SERVICES SERVICES SECURITY IoT INFRASTRUCTURE ENGINEERING DIGITAL CLOUD BUSINESS SERVICES AUTONOMICS AND ORCHESTRATION APPLICATIONS DRYICE DIVERSITY Filter DOWNLOAD THE MANCHESTER UNITED OFFICIAL APP NOW

Immerse yourself with the latest updates from the world’s most popular club, with the Manchester United official app: powered by HCL’s Digital Experience Platform. Now available free to download on iOS and Android.

HCL-MANCHESTER UNITED PARTNERSHIP LAUNCH

Take a look into the launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies! #UnitedByHCL

TECHNOLOGY IS MAKING BUSINESS A TEAM SPORT

The coming together of Manchester United & HCL Technologies is a symbol of a new reality, one where technology is making business a team sport #UnitedByHCL

#GETAJOB WITH HCL

We launched a campaign with LinkedIn & MTV where we gave job-aspirants the opportunity to work from the Theatre of Dreams. Here we have club legend Bryan Robson telling you more about it! #UnitedByHCL

MANCHESTER UNITED TWEET-CHAT

We gave you all the chance to tweet your questions to the first-team players using #UnitedByHCL. Winners with the maximum retweets won a signed Wayne Rooney jersey!

HAPPY HOLI!

On behalf of HCL, Juan Mata, Daley Blind & Luke Shaw wish you a happy & colourful Holi! #UnitedByHCL

HAPPY MOTHER'S DAY!

Thank your mother like Juan Mata does, HCL wishes everyone a Happy Mother's Day! #UnitedByHCL

HAPPY FATHER'S DAY!

What role does a father play in the lives of these players? Hear from the players as they wish you a Happy Father’s Day! #UnitedByHCL

HAPPY EASTER!

On behalf of HCL, Juan Mata, Daley Blind & Luke Shaw wish you a Happy Easter! #UnitedByHCL

HAPPY TEACHER'S DAY!

A message dedicated to all the mentors and guides in our lives who have made us what we are today; Happy Teacher’s Day! #UnitedByHCL

EMULATING CELEBRATIONS

This time the players emulated your poses as they took over @hcltech on Twitter. Follow #UnitedByHCL to know more!

HAPPY THANKSGIVING

Juan Mata, Luke Shaw & Daley Blind have a lot to be thankful for this Thanksgiving! #UnitedByHCL

CELEBRATING CELEBRATIONS

Watch how the players celebrated your celebrations as they took over @hcltech on Twitter. Follow #UnitedByHCL to know more!

MERRY CHRISTMAS

Merry Christmas from HCL Technologies! #UnitedByHCL

CELEBRATE WITH MANCHESTER UNITED

Just some classic examples of the poses these players emulated when they took over @hcltech on Twitter. Follow #UnitedByHCL to know more!

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In the News

HCL Technologies is focused on co-innovating a digital experience for Manchester United’s 659 million global fans and followers that is as exciting as their in-stadium experience.

Official Press Releases

MANCHESTER UNITED SHOOTS FOR SUCCESS WITH NEW “DIGITAL EXPERIENCE PLATFORM

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MANCHESTER UNITED LAUNCH FREE GLOBAL APP FOR SUPPORTERS

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MANCHESTER UNITED ANNOUNCES GLOBAL PARTNERSHIP WITH HCL TECHNOLOGIES

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MANCHESTER UNITED ANNOUNCES GLOBAL PARTNERSHIP WITH HCL TECHNOLOGIES

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News Clips

Management Discuss The Significance Of The Partnership on ET Now

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HCL Tech To Provide Digital Platform To Manchester United

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Articles

Why Manchester United Selected HCL As Its Digital Partner

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HCL Tech forms digital alliance with Manchester United

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HCL Technologies Teams Up With Manchester United As A Digital Transformation Partner

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