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      Impactful Independence Day campaigns that stood out Eros International Media Q1 PAT grows 22.8% to Rs 59.3 crore BBDO India names Edward Gunn as Head of Planning, Mumbai How brand extension and non-advertising revenue will define the future of print players What advertisers want media companies to know

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      Top News in Media, Marketing and Advertising

      We are trying to make our revenues far more attractive: CEO, Prasar Bharati

      Shashi Shekhar Vempati talks about the cultural shift in Prasar Bharati and how he plans to lead the organisation into its next phase of growth

      Vikram Sakhuja appointed Chairman of IRS Technical Committee
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      S Yesudas, former Vizeum MD, launches second venture
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      Interactivity is the next thing we will invest more in: Gautam Thakar, CEO, Star Sports
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      Ola appoints Ben Legg as UK MD
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      Digital
      Hotstar raises Rs 516cr, cut-throat competition in India's OTT space has just begun

      In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.7...

      exchange4media News Service Industry-Briefing
      Snapdeal Sunshine lets customers send gift boxes to India's soldiers

      The users can gift anywhere between 10 soldiers to 800 soldiers starting August 14

      exchange4media News Service Industry-Briefing
      This I-Day News18 India Presents Special Show with CRPF Jawans

      Ye Jo Desh Hai Mera will air on Wednesday at 11am and have hasya kavis and jawans showcase their tal...

      exchange4media News Service Digital
      Twitter Lite app launched in India

      Twitter users can tweet with #IndiaIndependenceDay to activate a Red Fort emoji on Twitter and Twitt...

      exchange4media News Service

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      Advertising: Creative Showcase

      Vivo launches Diwali campaign #OutOfFocus
      foodpanda's Diwali campaign #CelebrateKahinBhi
      Urban Ladder recreates the brand’s identity with a new logo and tagline – ‘Let’s Create’

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      Interviews

      Marketing
      We are the FMCG of the real estate industry: Amit Wadhwani, MD, Sai Estate Consultants

      The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

      Madhuwanti Saha Marketing
      Our reliance on content marketing grown significantly over past few years: CMO, fbb

      Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

      Madhuwanti Saha Marketing
      Content marketing will rule the game: Amit Oberoi, Greenpanel

      The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

      exchange4media News Service Marketing
      Marketing benefits are huge in a start-up ecosystem: Marketing & Sales Head, GingerCup

      BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

      Neethu Mohan

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      Photo Gallery

      KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’

      WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE

      THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS

      11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE

      BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI

      INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

      AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR

      PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

      TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES

      RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN

      5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS

      PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE

      DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS

      PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE

      1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY

      SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS

      THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI

      EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS

      REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD

      EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

      right left KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

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      media-print
      What advertisers want media companies to know

      Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

      Dolly Mahayan media-print
      Is collaboration the way forward for media industry?

      Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

      Apeksha Mishra Marketing
      Samar Singh Sheikhawat quits as Marketing Head of United Breweries

      He is said to be considering various offers and will take a decision soon

      exchange4media News Service