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Winnerlist 2018 | Digital Communication Awards 2019

Winnerlist 2018

01. Campaign of the Year

Winner IKEA ITALIA RETAIL

No Room for Violence

In occasion of the International day for the Elimination of Violence against Women, IKEA Italy launched together with the NGO Telefono Donna, the multi-channel campaign “No room for violence” to raise awareness on domestic abuse through in-store, social media, PR, Public Affairs and digital PR communication activities with huge results in terms of engagement and reputation. BVG - Berliner Verkehrsbetriebe

BVG x adidas - The Ticket-Shoe

GUD.berlin, Jung von Matt, achtung! Due to Berlin’s underground and anti-establishment culture, young Berliners hate BVG transit so much that they don’t buy train tickets when forced to use it. How do we change hate to respect? By winning the respect of the hottest underground brand in the world: adidas. With the limited edition BVG x adidas Originals EQT Berlin. A sneaker that’s a yearly ticket. Diageo - Smirnoff

Smirnoff Equalizer

Carat, Spotify This is the story of how Smirnoff, an activist brand in music, and Spotify, the world’s largest music platform, came together to transform peoples’ listening habits at scale by increasing the number of women artists they listen to. Henning-Olsen

The Polar Race

Nucleus Employees at Norwegian ice cream maker Hennig-Olsen Is raced each other in an epic campaign to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity, reduced sickness absence markedly and had a net positive effect on the company’s bottom line. The project made front pages and 22 headlines in national Norwegian media. Visit Faroe Islands

Faroe Islands Translate

A language dies every 14 days. How do you protect your langugage, when you are one of the smallest countries in the world, and your language is ignored by Google Translate? You create the world's first LIVE translation service and call it Faroe Islands Translate. People simply write what they want translated and a random Faroese volunteer turns on their camera and translates.

02. Campaign of the Year (small-budget)

Winner Europol

EU Most Wanted

This EU Most Wanted campaign, launched in the summer season 2017, published a series of cheeky ‘wish you were here’ postcards addressed to criminals in order to give them the visibility they seek to avoid. Realized totally in-house with zero budget, the campaign got over 1 million views in one week by people from all over Europe and has created a huge crowdsourcing police network. Bistro Agency

THANK YOU, CZECHS

More of a social experiment with extreme medial impact than a classic campaign. We let the people receiving development aid from the Czech NGO PIN express their gratitude in their native languages and we proved to the general public that not everything foreign has to be automatically dangerous. Traditional offline media has become a digital campaign launcher. J. Walter Thompson

Indesit Do It Together

The aim of the campaign is to make people realise that even though they believe in gender equality, very often it is not a reality at home. The campaign resulted in over 3 million views in the first 24 hours, over 130 million views and over 1.5 million shares all over the world. KRO-NCRV

WeAreLit

KRO-NCRV launched WeAreLit: a game distributed through Whatsapp. Users join a group chat where they witness someone being bullied but they soon become bullies themselves. It offers a unique way to get young people to experience how important bystanders are in putting a stop to bullying. 19.000 people signed up for the game, while the game’s Instagram campaign reached 1.2 million young people. uhlsport

uhlsport meets eSports - the BIG-jersey for Boston

WAVEMAKER The sports industry is very competitive. To compete against Adidas & Nike, uhlsport is looking for new options. The latest trend: eSports. To credibly target the new audience, uhlsport partners with Germany’s most successful team BIG and creates a limited jersey edition. Only available for 300 fans and designed for the biggest stage possible: The Major in Boston aka the “Wimbledon of eSports”.

03. Strategy of the Year

Winner Santo UK, Vodafone

What Will You Be?

The creative solution was to project forward and have an informed, but entertaining “guesstimate” of the jobs that the new digital economy will provide. It was called “The jobs of 5 minutes into the future”.Would you fancy training to be a Drone Flight Controller? Barncancerfonden

If I was the Minister of Social Affairs

Narva Communications This campaign is built around the experiences of three childhood cancer survivors to tell opinion leaders what improvements must be done in the cancer care. With the voices of the children, the Swedish Childhood Cancer Foundation created a viral campaign, reaching all the way to the Ministry of Social Affairs and a promise of a future million-euro investment has been made. Finanzberatungsgesellschaft mbH der Deutschen Bank

MOVE DIGITAL - fit for the business of tomorrow

1400 independent financial advisors for Deutsche Bank became “digitally fit” and motivated long-term through MOVE DIGITAL. The qualification programme created the basis for a strong collaboration in the digital world. Through internal support, the financial advisors can now act as brand ambassadors of Deutsche Bank and professionally deal with digital challenges in the Mobile Vertrieb. Signify

B2B Digital Partnerships, teaming up for change!

Digital transformation is at the heart of any contemporary organization. Often, focus is on the company’s own digital touch-points, but what about the ‘multiply effect’ when successfully connecting to your channel partners’ web-shops? Our Digital Partnership program hits strategic ground through deployment of digital capabilities in direct engagement with our distributor network. #GreaterTogether! Tipp24 Services

#ThankYouMillion

Überground Online lottery service Tipp24 wanted to stand out. But in fact they are identical with their competitors. So we invented a unique product-as-communication. The iconic Thank You-Million. One million on top every Lotto jackpot – that the winner can share without having to give away any of his winnings. But he needs to nominate the supposed co-winner in advance. ÖBB-Holding

„M.O.B.I.L“ – ÖBB Social Media Communication

In order to improve customer communication, the Austrian Federal Railways (ÖBB) want to be part of their users’ life. With a value-based strategy, the users can be reached on a humane and emotional level: “M.O.B.I.L.” This approach makes it possible to connect with customers on all channels – transforming the ÖBB into a love-brand.

04. Innovation of the Year

Winner Too Many T’s

Featuring Alexa

Robin Karow, Serviceplan Innovation, Serviceplan Public Relations & Content A common way of promoting an artist to a bigger audience is by “featuring” an already famous guest artist. TMT’s don’t have these connections, still they managed to get one of the most famous voices worldwide: Alexa, the #1 AI voice assistant by Amazon, present in more than 100 million homes around the globe. Featuring Alexa is the world’s first song in collaboration with the voice of an AI. BVG - Berliner Verkehrsbetriebe

BVG x adidas - The Ticket-Shoe

GUD.berlin, Jung von Matt, achtung! Due to Berlin’s underground and anti-establishment culture, young Berliners hate BVG transit so much that they don’t buy train tickets when forced to use it. How do we change hate to respect? By winning the respect of the hottest underground brand in the world: adidas. With the limited edition BVG x adidas Originals EQT Berlin. A sneaker that’s a yearly ticket. Daimler

Mercedes me media – the platform for digital live PR

Oliver Schrott Kommunikation For the first time, Mercedes me media makes it possible to follow an event in real time on a digital platform in live quality and as a multiangle livestream. Multipliers have many tools at their disposal during the ongoing transmission, which make reporting much easier for them. Everyone is their own director and can edit the content in real time and publish it on their own media and channels. Europol

EU Most Wanted

Fact: getting the attention of the public is not easy for a police communication campaign. Fact: fugitives don’t expect to be on hundreds of thousands people’s social media. To arrest them Europol’s EU Most Wanted crowdsourcing campaign involved more than 1 million people creating a series of cheeky ‘wish you were here’ postcards addressed to criminals for the summer season. HRA Pharma Deutschland

Hello, here is Ella by Pille Danach

Cohn & Wolfe Public Relations EllaByPilleDanach is one of the few real innovations digital communications – as it's the first chatbot in Germany with a real use case. After unprotected sex, the most important question for a woman is: how can I get quick, private, safe, and easy-to-understand protection from an unwanted pregnancy? Turning to the chatbot, she is listened to, she will find answers and her way into the pharmacy. Miltton Oy

Mingla - Tinder for Political Networking

Tinder has changed the way people meet around the world. What would happen if someone released the same power around professional networking to revolutionise the way public affairs is traditionally seen?Being digital advisors we figured it is our duty to digitalise the way Nordic business crowd network during these events.So we creating a Tinder for Business. And we called it Mingla.

05. Communications Team of the Year

Winner Wärtsilä Corporation

LC inc. - Communications Team of the Year

Boehringer Ingelheim

When digital is personal

World Economic Forum

World Economic Forum Digital Media Team

06. Companies

Winner Finanzberatungsgesellschaft mbH der Deutschen Bank

MOVE DIGITAL - fit for the business of tomorrow

1400 independent financial advisors for Deutsche Bank became “digitally fit” and motivated long-term through MOVE DIGITAL. The qualification programme created the basis for a strong collaboration in the digital world. Through internal support, the financial advisors can now act as brand ambassadors of Deutsche Bank and professionally deal with digital challenges in the bank’s distribution company. Bilfinger

Bilfinger now! - Digital. New. Positioning

HOFFMANN UND CAMPE X New standards in the process industry with a digital customer magazine. “Bilfinger now!” makes it possible to experience the world of Bilfinger. Stories about competences, technologies and trends position the company as a driver of innovation. Bilfinger shows that tools such as microsites, flip-books and newsletters can be presented innovatively, allowing for new steps forward in communications. Dept, Eneco

Eneco

Eneco is one of the biggest energy suppliers in the Netherlands and, according to independent research, one of the most sustainable. On top of that, the company has the ambition to make a difference in servicing its 1.2 million customers. All this comes to expression in the message 'Welcome to the new world', developing and marketing sustainable products and services. GSK Consumer Healthcare, MediaCom

Theraflu Flu Tracker based on AI

MailRu Group We helped consumers to cope with the unpredictability of flu season by creating an AI based flu forecast for each of Russian regions using real-time BIG Data. The data also served as a base for targeting and creative customization. In return, Theraflu grew 5 times faster than the total category and earned its highest ever market share! GSK also got business advantage to prevent out of stock. Mediehusene Midtjylland

Data driven digital transformation in the media business

EG Mediehusene Midtjylland is a media company seriously challenged by the incremental changes in the media landscape due to new customer behaviour, new market entrants and new platforms where media is consumed. A new digital strategy and a transformation founded in data and a customer centric approach of the company was needed to meet these new challenges.

07. Associations & NGOs

Winner The Norwegian Consumer Council

Check your flight rights

The flight right calculator inform you of your rights, free of charge, simply by you filling in what has happened, the delay and the destination.The calculator has been translated into 20 European languages, and are being used by 30 consumer organisations across Europe. All major online media in Norway have implemented the tool, and it is registered with 250 000 page views in Norway alone Arrels Fundació

Homeless Commons

We set out to create a new medium involving all members of the public, and so Homeless Commons came into being. It’s an evolution of the copyright inspired by Creative Commons, a solidarity-encouraging form of copyright that as well as raising awareness, raises money. Homeless Commons it's the first stock photos where models are homeless. Barncancerfonden

If I was the Minister of Social Affairs

Narva Communications This campaign is built around the experiences of three childhood cancer survivors to tell opinion leaders what improvements must be done in the cancer care. With the voices of the children, the Swedish Childhood Cancer Foundation created a viral campaign, reaching all the way to the Ministry of Social Affairs and a promise of a future million-euro investment has been made. TERRE DES FEMMES e.V.

The Gender Salary Experiment

Jung von Matt, achtung! To show that gender still influences the pay gap, TERRE DES FEMMES pulled the ultimate stunt. Three transgenders interviewed for a job twice: as a man and as a woman, “both” having the same skills and personality. The result: as a woman, the candidate gets paid up to 28.5% less. Media, women´s organisations, activists and Facebook helped spread the shocking result and the message went globally. World Vision International

Stories after Syria

World Vision partnered with Al Jazeera and Contrast VR, for the 7th anniversary of the Syrian crisis. We trained seven budding filmmakers to use 360 cameras and create their own vignettes of life in a refugee camp. A montage was posted across all Al Jazeera digital entities. In addition, Contrast VR created a five minute immersive film that brought children's dreams to life using animations.

08. Institutions

Winner Holm Kommunikation

It Won't Happen To Me

Holm Kommunikation and The Danish Safety Technology Authority created a 360-degree VR film that served as the focal point of the annual campaign about fireworks safety. The film let you perceive what happens when you do not follow safety instructions when handling fireworks. The campaign received massive attention, and the number of injuries went down with 4.9% compared to last year. Behörde für Arbeit, Soziales, Familie und Integration Hamburg

Aus/Weg – Campaign against domestic violence

Polycore Werbeagentur The task was to create a campaign to eliminate domestic violence against women. We developed a strategy to show women not as victims but role models. They tell their stories in videos, on poster and a microsite. The motifs were echos of the »every 11 minutes« campaign from parship. So our campaign went from social media to blogs and magazines up to the Tagesschau, Germanys biggest news broadcast. European Commission

#YourCareerMove for the European Commission

Burson Marsteller, Burson Marsteller Europe has employment and skills shortages that the European Commission is fixing with its EURES job mobility platform. Our digital campaign, #YourCareerMove inspired jobseekers to imagine careers in other European countries & explore dream opportunities with EURES. European Commission - EuropeAid

Faces2Hearts: a journey to people's hearts

Global Concept How do you show the impact the EU is having on millions of people worldwide as the world's leading development aid donor? Instead of letting the experts or advertisers do the talk, we picked 4 young bloggers through a global competition to travel the world for us and tell the stories of those whose dreams came true thanks to the EU. These encounters in turn changed the lives of our bloggers! Europol

Stop Child Abuse - Trace an Object

Identify random objects taken from the background of child sexual abused material, trace them and save the victims may seems an impossible task for a single institution like Europol but, what if 1.4 million people cooperate together? #STOPCHILDABUSE–TRACE AN OBJECT campaign built up a unique crowdsourcing network on social media: over 20 000 tips and 70 different objects identified in few months

09. B2B Communication

Winner Neste, Ponsse

Finlandia by Forest Machines

Kurio // The Social Media Age(ncy) For the 100th independence day of Finland, we created a social-first campaign to embody the Finnish work: Finlandia by Forest Machines, in which Ponsse forest machines, lubricated with Neste oils, play the national hymn. Each view was a donation for Työttömien Keskusjärjestö, an NGO for the unemployed, to help more Finns find a job. Jyske Bank

B2B Communication through Content

In 2017, Jyske Bank created a series of one-minute mini-documentary films in partnership with our B2B customers. The films, called "Got a Minute", were about customers' businesses and challenges. The project helped us come closer to customers, create exceptional experiences, and even win new business. O2

Challenge Accepted Prospecting Campaign

MBA IT professionals need to make drastic changes to their IT infrastructure – O2 wants to be the people they turn to help. But their challenge was getting through to prospects on the phone. We launched a campaign on our experts across CRM, DM and online, supported by a lead scoring system which increased efficiencies in the sales team: from 1 opp in 80 calls down to 1 opp in 10 calls on some segments Philips

Health knows no bounds

At Philips we strive to make life better. The goal of the healthcare industry is to achieve better outcomes while improving the patient and staff experience. This new experience demonstrates our commitment to empower our customers and partners with access to meaningful innovation, deeper clinical expertise and data analytics for personalized, actionable insights and ultimately better patient care. Volvo Buses

For your next journey - Volvo Buses product launch

At the launch of our new coach range we have reinvented the experience of becoming a Volvo Buses customer, implementing Volvo Care, a four step approach that integrates product, services and financing in new and smarter ways. We also highlight the new coach design, an evolution of our strong Scandinavian automotive design tradition, using several exciting digital touch points.

10. Product Campaign

Winner Volvo Buses

Light the Lights

With the re-launch campaign of 7900 Electric Volvo Buses used an empowering and true story of a struggling artist to carry the message of the transformative power of electric buses for cities and city inhabitants worldwide. With strategic digital marketing and PR, significant impact was achieved outside the traditional target group, accumulating brand and message reach, engagement and advocacy. ABB

ABB robot YuMi® conducts an orchestra

On September 12, ABB’s collaborative robot YuMi® conducted Andrea Bocelli and a symphony orchestra. The goal was to raise awareness of ABB as a technology leader and to demonstrate the robot’s ability to “learn” nuanced movements and collaborate with humans. Through the innovative performance and accompanying campaign, ABB reached new audiences and achieved outstanding global coverage. Alcon, apple tree communications

Libres - Freedom at the age of 40

Alcon was launching a new range of multifocal lenses and wanted to create an emotional link between the target audience and the brand.We created "Libres - Freedom at the age of 40", an audiovisual series narrating 4 experiences where the role of Alcon multifocal lenses is key to maintain an active lifestyle. BBC Worldwide

BBC Brit: Top Gear launch 2018 (Norway)

PR-operatørene A multi-channel strategy, from traditional PR activities to a partnership with gamers competing in a virtual race on Top Gear’s Test Track, secured a total reach of 6 million for Top Gear’s latest series in Norway. Repeated mentions of the channel and TX time of Top Gear across media and Youtube resulted in solid ratings for Top Gear on BBC Brit. Continental Automotive

Office 365 - New Work Style Project

The goal of the Office 365 - New Work Style Project is to implement the complete toolset of Office 365 within Continental and to establish a New Work Style which describes a cultural transformation in the way we communicate and collaborate. The key to this is a next generation communication, change & learning concept and local involvement including a global GUIDE network and Local Evergreen Teams.

11. Product Launch

Winner Vodafone

Vodafone Pet-Fluencer

WAVEMAKER Germans love their animals. However, each year more than 80.000 pets get lost or run away. Vodafone’s V-Pet-Tracker ends this dilemma. Pet owners can now control every step of their beloved ones via GPS. To launch the V-Pet-Tracker, Vodafone initiates a new influencer approach and works with pet-fluencers for the first time. With huge success: the pet-fluencers account for 47% of all sales. 24sata

miss7: This is me #WATCHmeGO

miss7 is a next-gen digital media for millennial women (social & mobile first). All our journalists are miss7 girls and the faces of our launch campaign. No actors. No models. No celebs. Just real women writing for real women. #WATCHmeGO campaign resulted in rapid traffic growth (1.200.000 readers), mobile-first audience (78%) and social engagement that eclipsed our competitors by double (6,7%). Green Light Solutions

The London Loop

BrandThing, JAD Greenlight created Loop.gl - the global file sharing service that enables creatives to share big files and collaborate in one space. The product was launched in March by a campaign allowing artist to submit their work into an on-line gallery and win one day presence at one of the 72 citylights in the centre of London or a cash prize £1 000 - 10 000 awarded at Grand Prix ceremony on May 9. Microsoft Germany

Hunt the Treasure: a real life pirate experience

Faktor 3 Celebrating the launch of the pirate adventure game Sea of Thieves we created a modern real life pirate adventure including an icebreaker boat, a real wreck dive with a submarine in the bay of Malta. We created a multichannel campaign together with 4 of the biggest german influencers, which contains Livestreams, VODs, Vlogs, Instragram/Stories, Twitter- and Facebook coverage. details.ch

#chaseyourwatch

For the launch of the new Maurice Lacroix AIKON Automatic watch at Baselworld 2018, we designed an international campaign. The concept: #chaseyourwatch, chase 4 box in 4 cities to win a watch. We mixed branding, digital strategy and traditional communication around an immersive brand experience. We mainly target urban Millennial men. To date we have reached more than 70 million people.

12. Employer Branding & Recruiting Campaign

Winner Hennig-Olsen

The Polar Race

Nucleus AS Employees at Norwegian ice cream maker Hennig-Olsen Is raced each other in an epic campaign to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity, reduced sickness absence markedly and had a net positive effect on the company’s bottom line. The project made front pages and 22 headlines in national Norwegian media. Accenture Dienstleistungen

Be yourself. Make a difference. Employer Branding Campaign.

BALLHAUSWEST | Agentur für Kampagnen At times of a shortage of skilled labour and a changing market, the choice of employers for young talent could not be greater. So why go to Accenture? The digital campaign ‘Be yourself. Make a difference’ finds answers to this question and becomes Accenture’s most successful recruiting campaign in Germany, Austria and Switzerland. Budimex

Chatbot

Emplocity Chatbot is a recruitment tool built on Messenger platform. It collects relevant information 24/7 from our website visitors, eg. professional experience, skill set, languages and salary expectations. This data is then processed and matched to job offers. We managed to convert 25% of our visitors into applicants in the first week of using Chatbot. Spoon Publishing

Kantega – The Mysterious Life of Developers

The demand for developers is high, and the competition is fierce. To step up the game, Spoon and Kantega created a mockumentary about the everyday life of developers. Narrated in a David Attenborough style, the video uses humor and recognition to attract the target group. It generated 180K shares, 60K comments, 200K reactions, 22 million views, and 3571% increase in traffic to the career website. Vodafone Group

What Will You Be? Digital Skills & Jobs for Youth

Mr White Vodafone launched a pioneering initiative to equip young people with digital skills and help them find jobs in the digital economy. Within weeks, 33m were reached across 24 countries through earned media, with 629 news and broadcast pieces; driving 2m unique users to the Future Jobs Finder tool. More than 1m potential digital jobs have been suggested to more than 200k through the campaign.

13. Viral Communication

Winner Parasol Island, Serviceplan Campaign 3

PENNY Regenbogenmann

The PENNY "Regenbogenmann" was communicated in a three-tier campaign. It started with a press conference released as an animation on PENNY’s official Facebook page. The publication: a new look of the long discussed "Zipfelmann" which stands for diversity, tolerance and love - just like PENNY. All comments written by supporters and opponents were answered with a rainbow gif. Behörde für Arbeit, Soziales, Familie und Integration Hamburg

Aus/Weg – Campaign against domestic violence

Polycore Werbeagentur The task was to create a campaign to eliminate domestic violence against women. We developed a strategy to show women not as victims but role models. They tell their stories in videos, on poster and a microsite. The motifs were echos of the »every 11 minutes« campaign from parship. So our campaign went from social media to blogs and magazines up to the Tagesschau, Germanys biggest news broadcast. Diageo - Smirnoff

Smirnoff Equalizer

Carat, Spotify This is the story of how Smirnoff, an activist brand in music, and Spotify, the world’s largest music platform, came together to transform peoples’ listening habits at scale by increasing the number of women artists they listen to. Neste, Ponsse

Finlandia by Forest Machines

Kurio // The Social Media Age(ncy) For the 100th independence day of Finland, we created a social-first campaign to embody the Finnish work: Finlandia by Forest Machines, in which Ponsse forest machines, lubricated with Neste oils, play the national hymn. Each view was a donation for Työttömien Keskusjärjestö, an NGO for the unemployed, to help more Finns find a job. Results were both viral and societal. Therme Wien

Spa feeling in Vienna’s U1 underground line

The Skills Group In order to communicate the new, comfortable public transport offer (via underground line) to the Therme Wien city spa Vienna a viral video has been created. It features spa guests who behave like already being in the spa while still traveling in the underground line U1. The video stood out from the large amount of communication around the event of the extension of the U1 underground line.

14. Internal Communication

Winner HB Reavis Slovakia

Nomi: icon and e-mail signature generator

Diorama A story of how to make a sheer email signature a powerful social facilitator: A change in corporate identity made the real estate developer HB Reavis think of ways to familiarize their staff with the company’s new visuals. What started as a just-for-fun tool for email signature customization turned into an inherent socializing element of the company’s communication. ERGO Insurance

Three countries, three cultures – one team

The three Baltic States have united all together to demonstrate the unity of the international ERGO Baltic team this way we would feel part of this team and would mark the centennial anniversary of the three restored Baltic States.To make this idea come to life, the tele-bridges have been created, enabling 1200 ERGO employees from the three Baltic States to join together at the same time. Merck

Internal Brand Implementation

fischerAppelt The radical repositioning of the Merck brand had to be communicated to all 50,000 employees in 66 countries. Thanks to the international Brand Champion Program, a Virtual Reality Brand Dome, a global employee campaign, and a huge international brand birthday party, the company’s employees not only became enthusiastic about the new brand, but recognized themselves as brand ambassadors. Vodafone

Mission Digital

As Vodafone transforms into a digital company it needs employees who understand, think and act digital. Mission Digital unites all digital content and activities on a gamification platform to encourage people to engage with these topics intensively, but also in a fun way. It’s a success, and the use of digital tools and agile methods has measurably increased throughout the organisation. Wärtsilä Corporation

I leap, you leap, we leap - launching /Leap

Lucid Helsinki Digital transformation isn’t about technology; it’s about people. Wärtsilä invests in people, to build new digital competencies, and reinvent itself to continuously respond to the changing customer needs. The change does not happen itself, it requires everyone’s commitment. “I Leap, you leap, we leap” campaign reached out with a compelling message and empowered Wärtsilians to build a better world.

15. Public Affairs

Winner Barncancerfonden

If I was the Minister of Social Affairs

Narva Communications This campaign is built around the experiences of three childhood cancer survivors to tell opinion leaders what improvements must be done in the cancer care. With the voices of the children, the Swedish Childhood Cancer Foundation created a viral campaign, reaching all the way to the Ministry of Social Affairs and a promise of a future million-euro investment has been made. Chatham House

Tribes of Europe

Applied Works We asked 10k Europeans about their views on the EU and current political issues. After analysing the data, we identified six political ‘tribes’. As part of the project, we created a microsite which allows users to explore the data and place themselves on the spectrum of opinion. With over 100k visitors, and 98% of those completing the test, it is our most engaged piece of digital content to date. DAK-Gesundheit

#Haltung: How the health insurance DAK-Gesundheit reacted to racist shitstorm - and contributed to a public debate

#Haltung - a show of dignity in response to racism. We commissioned billboards to advertise the benefits we offer for pregnant women. It triggered a racist shitstorm.The barrage of hostility did not recede and we knew we have to show #Haltung because the poster only shows a couple expecting. We published a photo of employees standing proudly in front of the poster - the beginning of #haltung. TERRE DES FEMMES e.V.

The Gender Salary Experiment

Jung von Matt, achtung! To show that gender still influences the pay gap, TERRE DES FEMMES pulled the ultimate stunt. Three transgenders interviewed for a job twice: as a man and as a woman, “both” having the same skills and personality. The result: as a woman, the candidate gets paid up to 28.5% less. Media, women´s organisations, activists and Facebook helped spread the shocking result and the message went globally. Weber Shandwick

Make Power Clean

It’s time to clean up Europe’s power sector. To this end, Weber Shandwick formed and supports the “Make Power Clean” campaign, which has garnered unprecedented support for the proposal to cut subsidies for highly polluting power plants amongst industry players, Members of the European Parliament and Member States’ representatives sitting in the Council of the EU alike, for a clean energy future.

16. CSR Communication

Winner Diageo - Smirnoff

Smirnoff Equalizer

Carat, Spotify This is the story of how Smirnoff, an activist brand in music, and Spotify, the world’s largest music platform, came together to transform peoples’ listening habits at scale by increasing the number of women artists they listen to. Eon Romania

Give the gift of light! (Daruieste lumina!)

As an energy provider company, we symbolically extended our activity field to supporting poor communities with a discount to their utilities invoices in the amount of the 'likes' collected online for their 'stories'. 200,000 kWh were granted to 14 social & educational houses for children and old people, hospitals. Initially designed for 2 weeks, people reacted in record times. Kavlifondet

The Kavli Trust presents: The Good News

Nucleus The Kavli Trust wanted a campaign that communicated their mission: to use profit from The Kavli Group’s food brands to support worthy causes and increase knowledge. The concept combines an insight based concept, innovative storytelling for social media, a mix of social media and traditional media, the campaign achieved a reach of 2,9 million effectively reaching 80% of Facebook-users in Norway. Philips Turkey

Picture of Your Heart

Pure New Media As a healthcare brand, Philips wanted to draw attention to heart health. We made interviews with people with congenital hearth disease. Stories of 6 y/o Çınar and 25 y/o Ibrahim helped to build our campaign. Çınar became the silver lining at the beginning and İbrahim became a symbol for the future. In conclusion, we were able to emphasize the importance of early diagnosis and right treatment. Santo UK, Vodafone

Raising Voices

Believe Media, Scramble Music, The Mill The creative solution was based on the insight that we are not born with prejudice, we learn it through our experience of the world. We used the voices of children to ask the questions we should all be asking about gender equality. The contradiction of using the innocence and naivety of children to ask the difficult questions reminds us that a brighter future is possible and makes the message even

17. Multi-Channel Communications

Winner Bistro Agency

THANK YOU, CZECHS

More of a social experiment with extreme medial impact than a classic campaign. We let the people receiving development aid from the Czech NGO PIN express their gratitude in their native languages and we proved to the general public that not everything foreign has to be automatically dangerous. Traditional offline media has become a digital campaign launcher. Barncancerfonden

If I was the Minister of Social Affairs

Narva Communications This campaign is built around the experiences of three childhood cancer survivors to tell opinion leaders what improvements must be done in the cancer care. With the voices of the children, the Swedish Childhood Cancer Foundation created a viral campaign, reaching all the way to the Ministry of Social Affairs and a promise of a future million-euro investment has been made. Dr. Ing. h.c. F. Porsche

Back to Tape

FAKTOR 3 6 cities, 10 artists, one car and a lot of rap: In this multi-channel series, music journalist Niko Hüls (Backspin) shared his experience of a road trip on the tracks of German hip hop history by guest contributions on the Porsche Newsroom website, Social Media and finally in a 90-minute video documentary "Back to Tape". More than 500 social media postings, potential reach of 83 million people IKEA ITALIA RETAIL

No Room for Violence

In occasion of the International day for the Elimination of Violence against Women, IKEA Italy launched together with the NGO Telefono Donna, the multi-channel campaign “No room for violence” to raise awareness on domestic abuse through in-store, social media, PR, Public Affairs and digital PR communication activities with huge results in terms of engagement and reputation. Thales eSecurity

Thales Cyber Security Escape Room

Make it Clear The Thales Cyber Security Escape Room was featured at InfoSecurity Europe 2018, June 05-07 in London. Following a multifaceted engagement journey, C-Level executives were invited to take part in an on-stand experience based around a mobile escape room. The Escape Room highlighted key campaign messaging and drove demand generation while offering the audience an exciting and unique activity. Turkcell

Turkcell Tango

Turkcell - #EngelTanımayanlar (People With No Boundaries) Tango Dance Our tango project emphasis on blind and deaf people have no boundaries. Harun is blind, Ayşenur is deaf. An ambitious tango teaches them how to dance. They cope with every problem and at the end they perform a great show on the night of International Day of Disabled Persons. It was the first time in the world that deaf and blind

18. Content Marketing

Winner Swisscom

#byebyepublifon - an emotional farewell

A landmark disappears forever: the phone booths. Hardly used, people reacted nevertheless very emotionally to the dismantling. Aware of this highly emotional situation, we crafted a campaign around the dismantling of the Swisscom phone booths. We aimed for brand awareness, creating goodwill and engaging the community. Instead of dismantling the booths in secret, we celebrated the end of an era. Bistro Agency

100 BILLION NEURONS

Thanks to the digital revolution, ŠKODA AUTO belongs to the most advanced IT workplaces in our country. How can we change IT student’s minds, who only think about traditional IT firms?We created an interactive sci-fi story 100 BILLION NEURONS which is set in 2056. Thanks to gamification, the hero asks the readers for their help by looking for keys in the contemporary IT world of ŠKODA. Expedia.de

Expedia LGBT event calendar

TA Trust Agents Internet The LGBT calendar offers a rich variety of events around the queer community in Europe. Due to the interactive format of the calendar the LGBT audience should get curious of the special events and be able to find and book queer-friendly hotels at the same time. This way the touchpoints with the existing clients can be intensified and new clients, especially from the LGBT community, can be reached. Mediehusene Midtjylland

Data driven digital transformation in the media business

EG Mediehusene Midtjylland is a media company seriously challenged by the incremental changes in the media landscape due to new customer behaviour, new market entrants and new platforms where media is consumed. A new digital strategy and a transformation founded in data and a customer centric approach of the company was needed to meet these new challenges. TAP Air Portugal

TAP Retrojet

Fullsix Portugal, Universal McCann Portugal We took the airline industry to a whole new level - Time Travel!We flew back in time to make TAP Air Portugal - the 70-year-old Portuguese flag carrier airline - an icon in the airline industry and launched a new “destination”: the 70's!We retro-painted 1 aircraft and made a Jukebox site that returned Spotify personalized playlists of songs from the 70's that got +33 000 minutes played!

19. Storytelling

Winner Siemens Building Technologies

#CreatingPerfectPlaces

Theim Kommunikation #CreatingPerfectPlaces is the overall communication and positioning program of Siemens Building Technologies. It shifts the focus of communication. From a building focus to human stories in buildings. It is digital driven and social media focused. The goal: to position Siemens Building Technologies as creator of places perfectly suited for their purpose. A.P. Moller - Maersk

We ❤️ Trade

Zone Trade wars and protectionism – the tone of the conversation around global trade has reached critical levels. How could Maersk use its voice to influence the debate around trade and demonstrate its ability to make connections and open up opportunities? By putting human stories at the heart of the issue and turning digital content in real world results. Huawei Technologies

Show What You Love

Social Match, UDG Düsseldorf The Huawei Campaign feautured the launch of the new Huawei P10 with innovative Leica dual lens camera. Within the four verticals "People", "Fashion", "Food" and "Travel" influencers were paired with professional photographers and held workshops together to get to know the fetures of the smartphone in terms of professional photography. The campaign reached a total of 70,2 millon followers. Santo UK, Vodafone

Raising Voices

Believe Media, Scramble Music, The Mill The creative solution was based on the insight that we are not born with prejudice, we learn it through our experience of the world. We used the voices of children to ask the questions we should all be asking about gender equality. The contradiction of using the innocence and naivety of children to ask the difficult questions reminds us that a brighter future is possible and makes the message even World Vision International

Stories after Syria

World Vision partnered with Al Jazeera and Contrast VR, for the 7th anniversary of the Syrian crisis. We trained seven budding filmmakers to use 360 cameras and create their own vignettes of life in a refugee camp. A montage was posted across all Al Jazeera digital entities. In addition, Contrast VR created a five minute immersive film that brought children's dreams to life using animations.

20. Brand Relationship

Winner Miltton

Mingla - Tinder for Political Networking

Tinder has changed the way people meet around the world. What would happen if someone released the same power around professional networking to revolutionise the way public affairs is traditionally seen?Being digital advisors we figured it is our duty to digitalise the way Nordic business crowd network during these events.So we creating a Tinder for Business. And we called it Mingla. FC Bayern München

FC Bayern HackDays

The idea of the FC Bayern HackDays was an open innovation approach in order to explore new fan experience and business opportunities for our club using new technologies such as virtual & augmented reality, blockchain and voice services. Therefore, we have invited 228 participants from 43 countries, commercial partners, key industry players and media partners to the Allianz Arena for four days. Swisscom

#byebyepublifon - an emotional farewell

A landmark disappears forever: the phone booths. Hardly used, people reacted nevertheless very emotionally to the dismantling. Aware of this highly emotional situation, we crafted a campaign around the dismantling of the Swisscom phone booths. We aimed for brand awareness, creating goodwill and engaging the community. Instead of dismantling the booths in secret, we celebrated the end of an era. TAP Air Portugal

TAP Retrojet

Fullsix Portugal, Universal McCann Portugal We took the airline industry to a whole new level - Time Travel!We flew back in time to make TAP Air Portugal - the 70-year-old Portuguese flag carrier airline - an icon in the airline industry and launched a new “destination”: the 70's!We retro-painted 1 aircraft and made a Jukebox site that returned Spotify personalized playlists of songs from the 70's that got +33 000 minutes played! Visa

Cash vs Cashless

PBN Hill+Knowlton Strategies Visa’s Cash vs Cashless campaign challenged people’s scepticism towards non-cash payment. The hero piece, the Cash vs. Cashless rap battle, drew on a contemporary cultural trend, while also educating the public in a humorous way. By targeting key business and trade media, and focusing on YouTube, Visa reached a wide section of the Russian public with varying notions of online payment security.

21. Influencer Communications

Winner e-Sixt

Content Creation instead of Reach - How Sixt is (€)scalating

To generate reach and content, Sixt and its storytellers tell stories that are unique in the world. Sixt does this using its own database, allowing it to maintain relationships with 1,078 influencers who unlock access to 142,094,085 users. This significantly reduces costs on content creation for 11 divisions, increases corporate earnings and makes Sixt a pioneer of influencer marketing. Beiersdorf - NIVEA MEN

#PrepareWithNIVEAMEN

IMA NIVEA MEN wanted to spark the desire in millennial men to include the brand in their lifestyle. Instead of traditional methods, we leveraged human to human connection. International influencers were invited to experience a day like a Real Madrid player. By providing the right influencers with the right following this drove high levels of earned media, press coverage, engagement and therefore ROI. Dr. Ing. h.c. F. Porsche

Back to Tape

FAKTOR 3 6 cities, 10 artists, one car and a lot of rap: In this multi-channel series, music journalist Niko Hüls (Backspin) shared his experience of a road trip on the tracks of German hip hop history by guest contributions on the Porsche Newsroom website, Social Media and finally in a 90-minute video documentary "Back to Tape". More than 500 social media postings, potential reach of 83 million people Singapore Tourism Board

#Passion Encounters Singapore

Hill+Knowlton Strategies Our digital campaign aimed to give the German-speaking region a firsthand experience of the new Singapore brand “Passion Made Possible”. Four influencers met passionate Singapore locals in encounters that led to inspiring exchanges. Followers were taken along for the adventure through social media and in just two months the campaign reached 3 million people across various social media channels. Tryg Forsikring, Trygg trafikk

It’s not that difficult

Nucleus The Norwegian Council for Road Safety, Trygg Trafikk, wanted to bring bicycle helmet use on the agenda without resorting to scaremongering or moralizing. Stunning visual storytelling, effective media outreach, clever use of film and exceptional timing proved a huge success among young adults.

22. Competition

Winner UniCredit Bank Hungary

UniCredit Bank "Leave Your Mark" program

Abstrct Leave Your Mark program is a communications platform for repositioning UniCredit Bank. A community patronage program featuring inspirational talents who could be supported by online voting and bank card usage. The talents provided relevant content for several months for social media and PR, and the target group was successfully activated with the opportunity to vote. Hennig-Olsen

The Polar Race

Nucleus Employees at Norwegian ice cream maker Hennig-Olsen Is raced each other in an epic campaign to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity, reduced sickness absence markedly and had a net positive effect on the company’s bottom line. The project made front pages and 22 headlines in national Norwegian media. Turner

Cartoon Network Vlog It

A summertime competition looking for an official Cartoon Network vlogger in 7 EMEA markets, leveraging the popularity of YouTube and vloggers among our core target audience. Beside an overwhelming amount of entries, press coverage and engagement across social platforms, the campaign delivered a true fan who continues to act as a brand ambassador.

23. Customer Journey

Winner HRA Pharma Deutschland

Hello, here is Ella by Pille Danach

Cohn & Wolfe Public Relations EllaByPilleDanach is an innovation in the customer journey. And the first chatbot in Germany with a real use case. After unprotected sex, the most important question for a woman is: how can I get quick, private, safe, and easy-to-understand protection from an unwanted pregnancy? Turning to the chatbot, she is listened to, she will find answers and her way into the pharmacy Cetelem Spain

eCredit Now | Financing that it´s 100% Digital, Fast & Save

Innovation is one of the pillars at Cetelem Spain, and that´s why we have highly improved our eCommerce Customer Journey to be the only 100% online solution incorporating value-added functionalities to the purchasing process based on a totally digital consumers experience, i.e.: paperless, responsive web design, multi-device, improved user experience, value added and easy to integrate. Cramo Group

One Cramo Channel

The project consisted of renewing Cramo’s digital channels with aim at seamless customer experience supported by world class UX and effortless online renting platform. Our digital vision is to be digital change leaders and shape our industry with the way how we operate in the digital. We want to be shapers, not followers, and to complete this vision renewing our online site was a must project. Dremel

Dremel Content Marketing

Hearst Create Based on the key Dremel persona attitudes and their specific user journeys, Hearst Create developed a multi-channel content marketing strategy, creative concept and content. The content formats and distribution model aim to lead users through the sales funnel by adding value: inspiring and facilitating creative projects. With this approach, Dremel is building audiences in 60+ local markets. The Norwegian Consumer Council

Check your flight rights

The flight right calculator inform you of your rights, free of charge, simply by you filling in what has happened, the delay and the destination.The calculator has been translated into 20 European languages, and are being used by 30 consumer organisations across Europe. All major online media in Norway have implemented the tool, and it is registered with 250 000 page views in Norway alone

24. Gamification

Winner Vodafone

Mission Digital

As Vodafone transforms into a digital company it needs employees who understand, think and act digital. Mission Digital unites all digital content and activities on a gamification platform to encourage people to engage with these topics intensively, but also in a fun way. It’s a success, and the use of digital tools and agile methods has measurably increased throughout the organisation. Amgen, apple tree communications

Marca el Rumbo

Amgen wanted to educate primary care doctors in brittle bone fracture and osteoporosis prevention, and to position the company as a leader laboratory in the treatment and management of this pathology. We created an online gamification training for P.C. Doctors, “Marca el Rumbo” (Set the Course), an innovative format set in a sailing competition and which grants Continuing Medical Education credits Miltton

Mingla - Tinder for Political Networking

Tinder has changed the way people meet around the world. What would happen if someone released the same power around professional networking to revolutionise the way public affairs is traditionally seen?Being digital advisors we figured it is our duty to digitalise the way Nordic business crowd network during these events.So we creating a Tinder for Business. And we called it Mingla. Novartis, apple tree communications

Buenavista Pharmaville

Novartis wanted to increase the awareness of the Dry Eye Syndrome and the Systane® product range among pharmacists, who usually want to dedicate the little time they have to actions which help them improve their pharmacy.Thus, we created a town called Buenavista Pharmaville, a gamification platform for pharmacists to train in both the eye category and Systane® in a new, fun and innovative way. fischerAppelt

Merck Virtual Reality Branding Dome

As part of a global project to communicate its new brand identity, and accompanying messages, we developed an interactive VR experience to embody and combine the principle of ‘vibrant science and technology’ with Merck’s all-new brand ecosystem, encouraging employees, and external stakeholders, to directly connect and identify with a bold and vibrant new branding.

25. Website & Microsite

Winner Westminster Abbey

Westminster Abbey new website

Westminster Abbey launched a new website in May 2018. The project to develop the website began in mid-2016.The Abbey’s brief was that the website should be as beautiful and special as the Abbey itself with the user experience to reflect the friendly welcome given by the Abbey to its visitors and worshippers.The result is a beautiful site which drives actions and engages more users. C3 Creative Code and Content

Zalando Corporate Website Relaunch

The new Zalando Corporate Website is designed to serve as a news portal. By launching this site, Zalando is pursuing a new route to bringing relevant stakeholders closer to the brand and actively shaping the public discourse. This new approach has proved a success: All main KPIs have been increased by up to 25%. Dept, Kempen

Kempen

The corporate banking world is known to be conservative when it comes to innovative, forward-thinking design. So when B2B bank Kempen invited us to design and build their new website we rose to the challenge. ROCKWOOL Group

The new ROCKWOOL digital universe

Vertic The ambition for the new digital ROCKWOOL presence is to create zero degrees of separation between ROCKWOOL and its customers, and the ability to utilize a holistic digital ecosystem to efficiently and effectively incite users from one phase of the decision journey to the next. This project involved the consolidation of approx. 170 websites. UBS

Prices and Earnings 2018

"Prices and Earnings" is a flagship UBS study on cost of living around the world released every 3 years. In 2018, we digitalized the findings into a visual, interactive microsite where users can explore all the data themselves. The site includes a customizable data explorer and 17 stories that cover a range of key markets and are textually and visually optimized for a big social media campaign.

26. Report (Annual & CSR)

Winner Mazars Group

Creating Shared Value: a fresh B2B approach

Aristophane "Creating Shared Value by Mazars" is a cross-media, long-term editorial programme launched in 2016 to reinvent the previous classic Annual Reports. It is meant as a complete ecosystem featuring a keyword-based website as the cornerstone of the programme, curation via Twitter, targeted campaigns via Facebook and LinkedIn, and a printed assets kit including Financial Statements and the Yearbook. Baden-Württemberg Stiftung

FREIHEIT

Strichpunkt 500 years ago Martin Luthers 95 theses invisioned a critical & modern religion. This strong & liberal commitment inspired the Baden-Württemberg Stiftung to concentrate on the 4th article of the constitution in its annual report. We created 95 new theses which give answers, ask questions, provoke & stimulate to debate. The publication, its poster-sets & the event were highly regarded in the public. EDP

The Living Energy Book

The Living Energy Book is the story of EDP in 2017. A story about the living energy that the company and its people share with the world. The online version of this book features an attractive design and intuitive navigation to narrate the company's journey in 2017, presenting success stories, key figures, strategy and performance by means of infographics and a clear, objective language. Vorwerk

Vorwerk Annual Report 2017

Feel, the metatheme of the 2017 Annual Report, is presented in a variety of ways: with humor, sensitivity and emotion. This is equally true of its contents, design and formats. Feelings based on needs also play a key role in the Vorwerk brand universe. What the print report achieves with haptics and design, the online report translates into innovative, audiovisual feature, i. e. an emotional bot. Zalando

Zalando Annual Report 2017 - Your Zalando

MPM Corporate Communication Solutions Based on the idea "Your Zalando X", this year's report focuses on individualization through interaction. "Your Zalando X" represents the journey towards more personalization and innovation, with the Roman "X" marking the milestone of Zalando's 10th anniversary. Advanced technologies (chatbot, conversational interface) enable a dialog with the user to create an individualized report.

27. Intranet

Winner ZF Friedrichshafen

Zoom - The virtual working place of ZF

Zoom combines communication, information and collaboration in a single holistic user experience. It enhances communication and simplifies collaboration across locations and time zones. Zoom is personalized and is available to 146,000 employees. It replaces three ZF group intranets and several other collaboration platforms. Zoom may be used on a PC or as an app on smartphones. Mast-Jägermeister

Brand-Driven: The Jägermeister Intranet

Klenk & Hoursch, Wunderkraut The new Jägermeister intranet is a digital manifestation of the Jägermeister brand world. The design language: inspired by the Bauhaus movement – clean, sharp, contemporary and unmistakably German. The contents: inspiring, visual & authentic. The functionalities: user-centered and state of the art. It’s an internal platform that is truly worthy of its name: JägerNet. SEAT, STAGG & FRIENDS

SEAT Central Launch Training 2017 Training Portal

The SEAT Central Launch Training (CLT) 2017 is one of the key elements of the international market launch campaign to introduce the new SEAT Ibiza. Taking off in April, the training campaign aimed to prepare Sales, After Sales and Fleet for the market launch and concluded with the biggest training event in SEAT history. Schaeffller

The new social intranet - Schaeffler CONNECT

Pokeshot Together with Pokeshot Schaeffler has completed the rollout of its social intranet, one platform for information, communication and collaboration. All 90k employees worldwide are now able to join the virtual meeting place where the social functions commenting, liking and sharing are established consistently. Now trust, transparency and teamwork are fully reflected with Schaeffler CONNECT. Vodafone

Intranet based tariff change and comparison tool

The new tariff change tool is an intranet-based consulting tool for mobile phone customer agents. The tool evaluates tariff changes between over 1600 different tariffs. This means that there are over 2.5 million different change options. There is also information on 900 tariffs and thousands of booking codes. Around a 1 mio calls incl. eMails from customers per year ask for change options.

28. Content Platform

Winner NHG

Thuisarts (GP at Home): Impactful medical platform

One Shoe Thuisarts (GP at home) is the no.1 public information website of the Netherlands about sickness and health. Over 1.7 million people per month find here information about complaints and illnesses. According to scientific research (British Medical Journal), Thuisarts has resulted in fewer phone calls and reduced GP visits by 12%. That's 8 million less visits in the Netherlands! Benelux Signify, Dept

Philips Hue

The features of the Philips Hue smart lighting range were difficult for customers to understand. Signify wanted a digital experience that would explain products in a simple, understandable way and would showcase their main features in an engaging digital environment. We’ve created an interactive demonstration of lighting products in a virtual home where customers became interested in purchasing. LLORENTE & CUENCA

Inside Repsol

Inside Repsol is a new way to convey the current state of the company and of the sector. Using journalistic techniques to create appealing and interesting content in order to enhance relationships with communities of interest. Mazars Group

Creating Shared Value: a fresh B2B approach

Aristophane "Creating Shared Value by Mazars" is a cross-media, long-term editorial programme launched in 2016 to reinvent the previous classic Annual Reports. It is meant as a complete ecosystem featuring a keyword-based website as the cornerstone of the programme, curation via Twitter, targeted campaigns via Facebook and LinkedIn, and a printed assets kit including Financial Statements and the Yearbook. Vodafone Romania

Future Chatbot

Wavemaker Romanian teens hate ads, so how can Vodafone persuade them? What if we transformed Vodafone into a friend?Meet Future chatbot, Romanian teens' chatbot friend. It entertains with stories how life was in the past, before the internet. And how it will be in the future.It asks questions, plays games, makes fun, and sometime gets its feeling hurt.64% users came from recommendations.

29. Digital Channel (Blog, Podcast, Video Channel, Magazine)

Winner Wilfried Martens Centre for European Studies

Europe Out Loud

Podcast series "Europe Out Loud" aims to challenge commonly held assumptions about the European project in a tour de force of European history, culture and civilisation. Podcast host redefines uncritical and commonly held assumptions with the help of razor-sharp arguments and beautifully drawn historical parallels. BASF

Entertaining Science with Basfi

BASF created a character called “Basfi” to educate and encourage young people about chemistry and science. Produced 95 part YouTube Web Series full of animations, infographics and fun experiments. Project successfully created a community with over 150K subscribers and generated 5,4 Million views. Quality of communication strengthen the awareness of "innovation" and "education" that brand owns. Dr. Ing. h.c. F. Porsche

Christophorus - Porsche Magazine #385 / Website

C3 Creative Code and Content The Christophorus Digital Content includes the website of the magazine, as well as a specially designed app available on iOS and Android. It forms a close unit with the Christophorus magazine and is available in twelve languages. In this White Edition for Porsche's 70th anniversary, the digital content extends the topics of the print issue in order to suprise and entertain. Geberit

OOHH! DER GEBERIT AQUACLEAN BLOG

Ansel & Möllers, Columbus Interactive The sanitary expert Geberit dares to break the taboo 'intimate hygiene with water' with ‘Oohh! Der Geberit AquaClean Blog‘. The intention: to increase social acceptance of shower toilets. The blog team consists of three Geberit employees and guest authors from culture, science and the blogger scene. They all provide variety with creative storytelling about the topics bathroom and toilet. Straub & Straub

DAK-Gesundheit online magazine

Health insurance companies face strong competition online. To increase visibility of DAK-Gesundheit on the internet, Straub & Straub launched the new online magazine for the health insurance. With a strategic alignment, user oriented and cross media enhanced, making sure to deliver accurately fitting content marketing with appealing topics and imagery. Focus on: Additional value for users.

30. Mobile and Apps

Winner International Committee of the Red Cross

Enter the room

Nedd In 'Enter the room', the ICRC is using the latest in augmented reality technology to provide a visceral sense of what it actually feels like when war comes to your doorstep. It is the first known use of mobile AR by the humanitarian sector to simulate civilian life at war, and has been downloaded nearly 60,000 times to date. Dept, Eneco

Eneco app

With the message 'Welcome to the new world' Eneco is transforming from an energy supplier that supplies electricity and gas to Dutch households to a sustainable service provider. A brand new app puts the key to this new world right in the pockets of Eneco’s clients. Dept helps with developing a digital strategy and building the app, which Eneco wants every customer to have on their phone. Mazars Group

MazarsLive! - an external and internal news app

Insign MazarsLive! is a mobile application gathering news from 80+ subsidiaries of Mazars worldwide. It was launched in 2018 and aims at providing external and internal audiences with news published on a daily basis and sorted out by channels. Technically speaking, it sits upon Mazars' global web publishing platform, allowing for editorial collaboration between marketing and communications teams Merck

MyFeedback: The Merck Instant Feedback App

MyFeedback is the Merck instant feedback app, which allows all employees to give and receive feedback in a quick, easy-to-use and fun way. It follows the Merck strategy around digitalization and open feedback culture. Driven by a cross-media communication campaign, more than 100,000 feedback actions were exchanged between our employees with MyFeedback during the first six months only. Turk Telekom

Accessible Life

Turk Telekom developed a mobile app for unsighted people.It has many distinct features that helps unsighted to join the social life. The app recognises banknotes, converts texts to speech, directs the blind user to find his/her way and many other functions more. It is unique beacuse the projects for unsighted so far were all about donations.

31. Event & Experiential Marketing

Winner Danish Red Cross

MADAD: Sense of Home

VRPRO The Syrian conflict has triggered the largest flow of refugees in the World. In Europe, many have strong opinions about the ‘refugee crisis’, but few understands the actual implications for the people and for their host communities in the neighboring region. This VR campaign raises public awareness, informs about the situation and communicates the help efforts initiated by Red Cross and EU. BBC Worldwide

BBC Brit: Top Gear launch 2018 (Norway)

PR-operatørene A multi-channel strategy, from traditional PR activities to a partnership with gamers competing in a virtual race on Top Gear’s Test Track, secured a total reach of 6 million for Top Gear’s latest series in Norway. Repeated mentions of the channel and TX time of Top Gear across media and Youtube resulted in solid ratings for Top Gear on BBC Brit. Robert Bosch

Bosch Mobility Experience

Ride-Sharing, driverless cars: Did you know that Bosch creates the coolest solutions for the mobility of the future? The Bosch Mobility Experience made this visible to Influencers, journalists and their followers. Our target: Making a local ride and drive event a global social media phenomenon. Our success: A worldwide buzz with engagement rates over 15% throughout all social channels. TERRE DES FEMMES e.V.

The Gender Salary Experiment

Jung von Matt, achtung! To show that gender still influences the pay gap, TERRE DES FEMMES pulled the ultimate stunt. Three transgenders interviewed for a job twice: as a man and as a woman, “both” having the same skills and personality. The result: as a woman, the candidate gets paid up to 28.5% less. Media, women´s organisations, activists and Facebook helped spread the shocking result and the message went globally. Too Many T’s

Featuring Alexa

Robin Karow, Serviceplan Innovation, Serviceplan Public Relations & Content A common way of promoting an artist to a bigger audience is by “featuring” an already famous guest artist. TMT’s don’t have these connections, still they managed to get one of the most famous voices worldwide: Alexa, the #1 AI voice assistant by Amazon, present in more than 100 million homes around the globe. Featuring Alexa is the world’s first song in collaboration with the voice of an AI.

32. Film & Video

Winner Dr. Ing. h.c. F. Porsche

Back to Tape

FAKTOR 3 6 cities, 10 artists, one car and a lot of rap: In this multi-channel series, music journalist Niko Hüls (Backspin) shared his experience of a road trip on the tracks of German hip hop history by guest contributions on the Porsche Newsroom website, Social Media and finally in a 90-minute video documentary "Back to Tape". More than 500 social media postings, potential reach of 83 million people Winner National Museums Liverpool

Terracotta Warriors video campaign

How do you immerse a digital audience in the world of ancient China? The answer was through unique, compelling video content. 93% of the exhibition’s ticket income target was reached within 100 days of opening and our video campaign so far has been seen by over 1 million people. We knew the scale of the reach when the UK Prime Minister asked to present our video to the Chinese ambassador in Xi’an. ICRC

Every Parent's Worst Nightmare

To raise awareness of our Restoring Family Links service among Western and Latin American public who had no prior knowledge of our work, leveraging the universal emotions of families. Video viewed around 30 million times, getting traction on Mail Online, Now This and RT. Translated into six languages for global engagement. Santo UK, Vodafone

Raising Voices

Believe Media, Scramble Music, The Mill The creative solution was based on the insight that we are not born with prejudice, we learn it through our experience of the world. We used the voices of children to ask the questions we should all be asking about gender equality. The contradiction of using the innocence and naivety of children to ask the difficult questions reminds us that a brighter future is possible and makes the message even Turner Broadcasting System Deutschland

#4Blocks 360° - Become part of the series!

The critically acclaimed premium TV series 4 Blocks tells a story of friendship, family, guilt and betrayal through the lives the Hamady family, an Arabic mafia clan from the Berlin district Neukölln. The first six-episode season of 4 Blocks was broadcast from May to June 2017 on TNT-Serie.

33. Use of Data

Winner Dept, Vacanceselect

Vacanceselect

Being chased by irrelevant ads, pretty annoying right? At Vacanceselect, customer data is now at the core of their campaigns. Personalised ads are served leading to dynamic landing pages, with content based on machine learning. Ads are adapted to the personal preferences of customers, and also to the availability of the campsites. Finding your dream camping holiday is just a simple click away. Greater London Authority

How many Londoners do your Tube journey every day?

London's CDO is launching a Smart London Plan and we wanted to engage Londoners in the process. Data and technology can be abstract, so we had to pique people's interest. We used Transport for London’s open data to create a tool that tells Londoners how many others share their same daily Tube journey. A fun and widely shared tool with a serious point: data can be used to make their lives easier. TEB

What Others Would Say (#ElAlemNeDer)

As TEB BNP Paribas, with “women’s banking”, we aim to get more women participate in the economy and overcome the obstacles against women’s existence in the business world. With #ElAlemNeDer (#WhatOthersWouldSay) digital campaign, we set out to encourage women, inspire them and break the “what would others say” prejudice. Vodafone

Vodafone #RTR – Real-Time-ResCube

WAVEMAKER Net failures are often complained about on social platforms and may lead to serious shitstorms. With the Giga Cube, Vodafone has the perfect answer to failures and wait times. By using data and directly targeting those users affected by net failures, Vodafone turns bad coverage into positive brand experiences within 24h. eBay Corporate Services

Happy Family Car

achtung! The idea is as unusual as the result itself: eBay asks families what matters to them in a car, and collates a huge volume of data on individual wishes. But that's not all. eBay really builds the Happy Family Car. Results: everybody’s happy! Media, influencers, the social web, even a test family. And eBay notes a considerable increase of accesses to car parts.

34. Social Media Presence

Winner pro medico

Pure Encapsulations® - Facebook

Besides being an essential part of the omni-channel content strategy, Facebook is the channel used by Pure Encapsulations® for direct communication with end customers. Over the course of the last years the fan page has evolved into a popular community platform. Fans have the opportunity to interact with the brand and communicate with other users. MOSQI.TO

MURAL on line 🙂

The strength of this creative idea was asking people for their opinion, which made them really involved. Not each brand has gats to do that 🙂 ING Bank decided to go for "popular vote" and that was appreciated - people were no longer treating mural as an advertisement, but as "their wall".Involving social media in that activity was crucial for the outcome. QIAGEN

QIAGEN #WinningLabs

LINGNER.COM Biotech pioneer QIAGEN was established by scientists at the University of Düsseldorf. QIAGEN’s social media communication reflects this heritage by fulfilling its mission of "Making Improvements In Life Possible" together with its target group: lab and clinical professionals, young scientists and investors. QIAGEN develops its stories and interaction-formats for each channel individually. Spoon Publishing

Volvo Trucks Social Media 2017

In 2017, for the first time since 2012, Volvo Trucks entered a new year with no major campaign planned. During 2017 B2B brand Volvo Trucks has managed to increase the brand’s already big following across all its global social media platforms by 80%, the reach was 180% higher than the previous year and engagement increased 500% compared to 2016. How did they do it? T-Systems International

Shape the digital now!

With a footprint in more than 20 countries, 37,900 employees, and external revenue of 6.9 billion euros (2017), T-Systems is one of the world's leading vendor independent providers of digital services headquartered in Europe. The company offers integrated solutions for business customers, who entrust T-Systems with the implementation, operationalization and securing of their ICT services.

35. Social Media Campaign

Winner MOSQI.TO

LEONARDO'S resurrection!

Despite all of the obstacles like: high ticket price location outside Warsaw complete lack of marketing materials our creative approach and commitment of the entire team managed to sell unexpected amount of the tickets for Leonardo's exhibition. Lufthansa Cargo

#24GiftsFromTheWorld

Huth + Wenzel Werbeagentur Task: To charge the world’s largest airfreight network emotionally – for employees, fans and clients.Idea: #24GiftsFromTheWorld – our Instagram Advent calender takes people on a digital journey to 24 Lufthansa Cargo destinations, with a chance to win typical Advent gifts selected by local teams.Results: 24 happy teams, 1,000,000 people reached, 200,000 interactions, 10,26% engagement rate. Tryg Forsikring, Trygg trafikk

It’s not that difficult

Nucleus The Norwegian Council for Road Safety, Trygg Trafikk, wanted to bring bicycle helmet use on the agenda without resorting to scaremongering or moralizing. Stunning visual storytelling, effective media outreach, clever use of film and exceptional timing proved a huge success among young adults. Turner Broadcasting System Deutschland

#4Blocks 360° - Become part of the series!

The critically acclaimed premium TV series 4 Blocks tells a story of friendship, family, guilt and betrayal through the lives the Hamady family, an Arabic mafia clan from the Berlin district Neukölln. The first six-episode season of 4 Blocks was broadcast from May to June 2017 on TNT-Serie. tado

Antarctica - #NoPlanetB

Our campaign followed a tado° user on his journey through Antarctica. The concept was to create an international Social Media campaign with a relatively limited budget that was able to reach relevant audiences and convey the brand message and mission of tado°.The campaign aims to captivate and entertain, and thereby make a positive image transfer to the brand.

36. Best Master’s Thesis

Winner

Customer engagement on Social Media

Going digital in orphan drugs pharmamarketing

How Does Facebook Content Impact Companies?

Popular Latvians in Instagram as opinion leaders

A Matter of Perception

37. Northern Europe

Winner Mediehusene Midtjylland

Data driven digital transformation in the media business

EG Mediehusene Midtjylland is a media company seriously challenged by the incremental changes in the media landscape due to new customer behaviour, new market entrants and new platforms where media is consumed. A new digital strategy and a transformation founded in data and a customer centric approach of the company was needed to meet these new challenges. Kavlifondet

The Kavli Trust presents: The Good News

Nucleus The Kavli Trust wanted a campaign that communicated their mission: to use profit from The Kavli Group’s food brands to support worthy causes and increase knowledge. The concept combines an insight based concept, innovative storytelling for social media, a mix of social media and traditional media, the campaign achieved a reach of 2,9 million effectively reaching 80% of Facebook-users in Norway. MEDA

The Allergy Guide

PR-operatørene Allergiguiden’s digital appearance boosted exponentially in 2017, which in return gave good results on the bottom line. Sales increased with 45%, with rapid increase in site visitors (50%) and Facebook followers (64%), and 155 media clippings with a reach of over 12.000.000. So far in 2018, we are well under way in continuing and further increasing these positive trends. Miltton

Mingla - Tinder for Political Networking

Tinder has changed the way people meet around the world. What would happen if someone released the same power around professional networking to revolutionise the way public affairs is traditionally seen?Being digital advisors we figured it is our duty to digitalise the way Nordic business crowd network during these events.So we creating a Tinder for Business. And we called it Mingla. Telenor Inpli

Without us

Go Electra, Nucleus The Telenor owned IT companies, Norwegian Datametrix and Swedish Network Services, was 26. february 2018 re-branded as a one company with a new name and a new brand: Telenor Inpli. The goal was to quickly establish the brand externally and internally. With the development of the communication concept "Without us" we succeeded in building internal pride and brand awareness externally. The Norwegian Consumer Council

Check your flight rights

The flight right calculator inform you of your rights, free of charge, simply by you filling in what has happened, the delay and the destination.The calculator has been translated into 20 European languages, and are being used by 30 consumer organisations across Europe. All major online media in Norway have implemented the tool, and it is registered with 250 000 page views in Norway alone

38. Central & Southern Europe

Winner Chatham House

Tribes of Europe

Applied Works We asked 10k Europeans about their views on the EU and current political issues. After analysing the data, we identified six political ‘tribes’. As part of the project, we created a microsite which allows users to explore the data and place themselves on the spectrum of opinion. With over 100k visitors, and 98% of those completing the test, it is our most engaged piece of digital content to date. Continental Automotive

Office 365 - New Work Style Project

The goal of the Office 365 - New Work Style Project is to implement the complete toolset of Office 365 within Continental and to establish a New Work Style which describes a cultural transformation in the way we communicate and collaborate. The key to this is a next generation communication, change & learning concept and local involvement including a global GUIDE network and Local Evergreen Teams. DWS Deutsche Asset Wealth Management

I AM Digital Convention

Nordisk Büro Plus An industry thought leader, DWS hosted the first I AM Digital convention for the future of asset management. 340 top decision-makers met with 39 international speakers to learn about the digital phenomena transforming the world of finance, such as artificial intelligence, IoT and other digital innovations. Technologies presented included holography, a VR cube and robo advisors. IKEA ITALIA RETAIL

No Room for Violence

In occasion of the International day for the Elimination of Violence against Women, IKEA Italy launched together with the NGO Telefono Donna, the multi-channel campaign “No room for violence” to raise awareness on domestic abuse through in-store, social media, PR, Public Affairs and digital PR communication activities with huge results in terms of engagement and reputation. Siemens Building Technologies

#CreatingPerfectPlaces

Theim Kommunikation #CreatingPerfectPlaces is the overall communication and positioning program of Siemens Building Technologies. It shifts the focus of communication. From a building focus to human stories in buildings. It is digital driven and social media focused. The goal: to position Siemens Building Technologies as creator of places perfectly suited for their purpose.

39. Eastern Europe

Winner GSK Consumer Healthcare, MediaCom

Theraflu Flu Tracker based on AI

MailRu Group We helped consumers to cope with the unpredictability of flu season by creating an AI based flu forecast for each of Russian regions using real-time BIG Data. The data also served as a base for targeting and creative customization. In return, Theraflu grew 5 times faster than the total category and earned its highest ever market share! GSK also got business advantage to prevent out of stock. HumanZ

HumanZ

HumanZ is a brand meant to initiate a generational conversation through an integrated media and remixed approach. It is a provocative self-promotion piece aimed at the Z Generation. Through literary journalism, photography and interviews, HumanZ marks a new direction for the online industry of bloggers through a multimedia approach. It tackles topics like gender norms, sexuality and philosophy. UniCredit Bank Hungary

UniCredit Bank "Leave Your Mark" program

Abstrct Leave Your Mark program is a communications platform for repositioning UniCredit Bank. A community patronage program featuring inspirational talents who could be supported by online voting and bank card usage. The talents provided relevant content for several months for social media and PR, and the target group was successfully activated with the opportunity to vote. Visa

Cash vs Cashless

PBN Hill+Knowlton Strategies Visa’s Cash vs Cashless campaign challenged people’s scepticism towards non-cash payment. The hero piece, the Cash vs. Cashless rap battle, drew on a contemporary cultural trend, while also educating the public in a humorous way. By targeting key business and trade media, and focusing on YouTube, Visa reached a wide section of the Russian public with varying notions of online payment security. Vodafone Romania

Future Chatbot

Wavemaker Romanian teens hate ads, so how can Vodafone persuade them? What if we transformed Vodafone into a friend?Meet Future chatbot, Romanian teens' chatbot friend. It entertains with stories how life was in the past, before the internet. And how it will be in the future.It asks questions, plays games, makes fun, and sometime gets its feeling hurt.64% users came from recommendations.
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