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Nine Inch Nails Gives Fans The SlipBy Eliot Van Buskirk May 05, 2008 | 9:19:22 AMCategories: Digital Music News, MP3s and Music Reviews
He means it. The album is available for free in what could be the perfect array of digital formats: MP3, lossless (FLAC or Apple) or 24-bit, 96-kHz WAV files that sound better than the CD would have, if Reznor had bothered to release one yet. Vinyl and CD versions will go on sale in July, according to the Nine Inch Nails site.
You can stream all of The Slip starting Monday on iLike or download it for free with a valid e-mail address.
The album is more song-oriented than the instrumental abstraction of the band's recently released Ghosts I-IV, with full vocal tracks and the sort of dark, grimy loops that helped Reznor make his name.
Not only is The Slip available for free, but it was released under the Creative Commons "attribution noncommercial share-alike" license. A note on the NIN site says: "We encourage you to remix it, share it with your friends, post it on your blog, play it on your podcast, give it to strangers, etc."
The MP3 version of the album is available as a direct download from a server, while the larger files (lossless and high-resolution) are available as torrent downloads. All versions come with a printable PDF with the album cover, the track listing and artwork for each track. The liner notes list the release date as January 2008, but aside from "Discipline" and "Echoplex" (.mp3) none of the songs have been previously released.
The Slip is worth a listen. On my second way through, it's sounding better and better, especially the sinister dub aesthetic of "The Four of Us Are Dying."
Reznor's direct-to-fans approach extends to his upcoming tour. Tickets will be available through the NIN website in the 72 hours leading up to the show (updated). Each ticket will have the name of the buyer printed on it, so they will not available through scalpers.
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One cool feature is after you give your email address it asks to give 3 of your friends emails. This is nothing new in Internet Marketing, but a great way to build their mailing list and virally spread the album.
Way to go Trent for taking initiative in Music Distribution 2.0.
Posted by: Greg Rollett | May 5, 2008 7:27:31 AM
Echoplex had been released prior to may5.
Posted by: Brian | May 5, 2008 7:38:08 AM
Not true about the tour tickets--nin.com is having a presale 3 days before the tickets go on sale at ticketmaster, and only an extremely limited number of tickets are available for the presale.
Posted by: Mike | May 5, 2008 8:22:10 AM
Oh Trent, I love you so. Let the rocking commence!
Posted by: Darren | May 5, 2008 8:56:47 AM
view photos with Nine Inch Nails on http://runningthebeauty.com.ua/
Posted by: altavista | May 5, 2008 9:03:01 AM
CORRECTION: when you say 96 Kbps, you mean 96 kHz. Whoops!
Posted by: Nate | May 5, 2008 9:09:12 AM
Thank you Trent!! You Made it the Best Monday Ever!!!!
Posted by: SuperCorgi | May 5, 2008 9:17:44 AM
What's next up? How 'bout they actually pay you to download their music. That way you help them solve their pain by listening to their problems through artistic means and you learn a new skill in helping them in the process!
Posted by: dascha1 | May 5, 2008 10:34:13 AM
The Slip, also known as Halo 27, is the seventh studio album by Nine Inch Nails and was released on May 5, 2008 via digital download. Before the release, a single, "Discipline" was released freely on the official Nine Inch Nails site, and another song, "Echoplex", was released for free download from iLike. The ID3 tags of these MP3 files indicated that visitors should visit the Nine Inch Nails website on May 5, 2008, where a free direct download link to the album in MP3 format, as well as torrents for lossless audio formats were posted. A message posted on the Nine Inch Nails website read:
"thank you for your continued and loyal support over the years - this one's on me"
The Slip was released online on May 5, 2008 on the official Nine Inch Nails website, without any prior advertisement or notice. Like the previous Nine Inch Nails studio album Ghosts I-IV, The Slip is licensed under a Creative Commons attribution-noncommercial share alike license, in effect allowing anyone to use or rework the material for any non-commercial purpose, as long as credit is provided and the resulting work is released under an identical license. The website further expands
"we encourage you to remix it, share it with your friends, post it on your blog, play it on your podcast, give it to strangers, etc."
According to NIN.com, physical copies of the record will be released to stores around July 2008. As with Ghosts I-IV and Year Zero, multi-track audio source files of the album were also made available at remix.nin.com.
1. "999,999" 1:25
2. "1,000,000" 3:56
3. "Letting You" 3:49
4. "Discipline" 4:19
5. "Echoplex" 4:45
6. "Head Down" 4:55
7. "Lights in the Sky" 3:28
8. "Corona Radiata" 7:33
9. "The Four of Us Are Dying" 4:37
10. "Demon Seed" 4:59
Posted by: Jeff | May 5, 2008 10:54:38 AM
Reznor is the man!!!!!
I swear I am going to buy his next (for sale) studio album just b/c he is so f#$%ng cool
When I read the title I thought he was putting up Ghosts for free, and I thought that would p/o alot of ppl who payed for it already, but I was wrong!
Posted by: Glenn | May 5, 2008 10:59:37 AM
Trent is the stealth bomber of the music world.
He takes off in the dead of night, sneaks in under the music industry's tired old radar, and drops a payload of sonic coolness on the unsuspecting masses. The pop stars and the American Idols - already choked by their record labels - wither under the shock of the explosions as he disappears back into the darkness. As he wings homeward, his artistic credentials and his financial base continue to grow while the label-shackled unfortunates see their sales diminish even further.
Posted by: JDT | May 5, 2008 11:00:09 AM
Anybody having trouble receiving the download link? NIN content is not blocked through my spam filter and yet I haven't received the e-mail to get the download link. It could be server backup but I was just wondering if I were the only one?
Posted by: Charlie | May 5, 2008 11:08:19 AM
Not the only one, Charlie =(
Posted by: Scarybug | May 5, 2008 11:44:23 AM
Server is probably flooded. Just wait. The streaming site is up though and you can d/l the mp3s from there.
Posted by: Digi | May 5, 2008 11:48:07 AM
And it's another epic victory for Reznor. Three albums in practically a year, and all of them absolutely stellar. The man knows music, plain and simple. I'll be picking up a vinyl copy come July.
Posted by: McTool | May 5, 2008 12:11:35 PM
@glenn that is exactly what Reznor is hoping he will do, convince his fans that he is the man so that the next time something is for sale they will buy it up. It is called selling free, and it works every time, especially in the online arena. Still, it is a masterful move and shows that he knows how to manage his brand better than anyone else out there right now, besides maybe radiohead.
Posted by: the constant skeptic | May 5, 2008 4:26:46 PM
i will be a loyal fan forever.
Posted by: Elisius | May 5, 2008 4:43:19 PM
@McTool Well, I'm not sure Trent really cares about every day record sales these days, these free downloads really help with tour sales, and tours are a lot more profitable than CD sales, then there are the limited edition items such as vinyl and numbered CDs which really help to rake it in (Ghosts had an 'Ultra Limited Edition Package' at $300, and there were 2,500 of them so that's £750,000 made there!) Then there are other options, so without selling huge quantities there is large profit, and by giving away large quantities he gains mass appeal!
Win win all round!
Posted by: RandomCake | May 5, 2008 5:20:14 PM
oops, that was meant to be @the constant skeptic
Posted by: RandomCake | May 5, 2008 5:25:58 PM
You can also get it here if you have trouble with NIN.com :
Posted by: Mike | May 5, 2008 5:27:19 PM
yo wired, i'm tired of these sugar daddy comments (see above). use some of those mad html skils to clear the comments from spam.
Posted by: mike | May 5, 2008 7:53:13 PM
Trent should be on the cover of the next wired magazine!!! GOD!!
Posted by: Luis | May 5, 2008 10:23:50 PM
echoplex is a great great song, maybe one of the best i've heard from nin. really good all around and it does grow.
Posted by: aloicious | May 5, 2008 11:30:37 PM
If you like NIN you might be interested in the album I just finished last month. It is also available free, donations are accepted. We are also doing a name your own price CD (starting at cost price). Politics Apocalypse is political and subversive post-industrial rock with an interesting mix of classical instruments, guitars, electronic beats, and a small dash of aussie hip-hop. You can download the whole 11 track album at no cost at our website.
Posted by: Politics Apocalypse | May 6, 2008 1:59:22 AMSee more Listening Post
EDITOR: Eliot Van Buskirk | e-mail
CONTRIBUTOR: Scott Thill | e-mail
CONTRIBUTOR: Lewis Wallace | e-mail
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