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Rolling Stone : Nine Inch Nails’ Trent Reznor Slams Records Labels for Sorry State of the Industry

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Nine Inch Nails’ Trent Reznor Slams Records Labels for Sorry State of the Industry

5/14/07, 3:43 pm EST

The ongoing death of the CD has been discussed at length. There’s no shortage of directions to point the finger: iTunes, illegal file-sharing services, the lack of brick-and-mortar record stores, etc. But if you ask the Nine Inch Nails’ Trent Reznor, maybe the record industry should start blaming the record industry.

Reznor, long at odds with parent company Universal Music Group (UMG), has done his part to try to ensure that his newest album, Year Zero, would shift units. First, he shook up the conventional ways a CD is promoted by creating an internet-based alternative reality game that helped enhance the listener’s Year Zero experience. Then he changed the way the CD looks by employing a color-changing disc and implanting hidden messages in both the music and the liner notes. Now he’s criticizing the way his own label’s Australian division milks his hardcore audience. In an angry message posted on the official NIN website, Reznor says that despite all his efforts to reimagine the album release in a post-Napster era, his label is conspiring against his fans. Reznor recently found out that Year Zero sells for $34.99 in Australian dollars, or $29.10 U.S. By comparison, Avril Lavigne’s new album sells for $21.99 AU ($18.21 US). The reason, as a label rep told Reznor: “We know you have a real core audience that will pay whatever it costs when you put something out - you know, true fans. It’s the pop stuff we have to discount to get people to buy.” And the record industry wonders why album sales are slumping?

This brand of intentionally screwing the fans is just one root of a big tree of problems plaguing major labels. In another attempt to prevent his fans’ wallets from being exploited, Reznor has banished a planned European maxi-single for the song “Capital G,” opting instead to release a Year Zero remix album in the future. This way, the fervent U.S. fans won’t have to spend $30+ to import a two-song single that includes one new remix. Who would have guessed that Trent Reznor would emerge as the Ralph Nader of the music industry?

Daniel Kreps Share

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Comments

Greenie | 8/10/2007, 10:17 am EST

not just nin, but anything metal or alternative is almost impossible to find in rural Australia, and when you actually do, it costs $10 more than the latest avril/fergie/timberlake/pussyc at dolls/idol reject crap dominating mtv. a little off topic, but some of the best music comes from right here in australia, but you wouldnt know it coz commercial radio jams this bubblegum pop down our throats.
who would win in a wrestling match, trent reznor or god? trick question, trent reznor IS god

off what topic? | 6/18/2007, 11:54 pm EST

hi. hoping this reaches the applicable. computer system here so thouroughly hacked that it seems some item calling itself ‘bright midnight records’ has hacked the nin site; jim morrison’s zombie seems to object to people reaching from here the burning souls lyrics et al site, and at one point it tried to substitute itself for another page of the nin site. perhaps mr. morrison is unaware he’s dead and should leave the living in peace!

time and trouble | 6/9/2007, 4:28 pm EST

sorry if this is alleged to be ooftopic. clarifying. as to what i said earlier. of course all people’s lives are of value (and fortunately humans are beginning to recall that means all people, whatever species); however, genuine question, how are people who want to be ethical supposed to act in a system that insists ethics aren’t affordable.in essence that is what a system is doing when it alleges land and lives ownable, and says it can pave developerize cage, torture the entire world and people aren’t even allowed to garden decently and otherwise live decently… ?!

timeandtrouble | 6/2/2007, 8:39 pm EST

as to ecocost, lives of value, everyone, of course. yet, unreasonably difficult to be ‘ethical’ in a system which is plainly a violatin of the u.n. declaration of human rights, now decades established. thought it was supposed to be an equal and opposite reaction to the 2nd world war. what now?

silenced a while | 5/31/2007, 11:53 pm EST

wondered what effect computers were having on nin music. couldn’t find any better—worse?— explanation. can’t suppose it’s deliberate on the part of the artist? sorry, way before my time. sorrier than i can i can say if i’m talking very rudely about things i don’t understand at all, but has anyone else seen a resemblance between nin and t-rex? sorry, again, however when one person ‘is’ a band and that band is that popular, a person wonders about the actual costs. before anyone accuses me of alleging depeche mode wrote nin albums, please understand, i’m supposing it to be a computer problem, maybe hackers or whatever. when my computer has what it claims is a nin album and by g it doesn’t sound at all like nin, i don’t figure it’s the artist’s fault. i figure my computer has serious problems, evidently hacked by some 4th rater or worse with no better way to despise decent people than set up an argument online. the artist has enough control of his own music not to tolerate cover versions purporting to be originals in any civilized country, i’d suppose. when a band composed of one artist and occassional friends contributing/employed to play instruments according to the artist’s music has no other vocalist listed, and it sounds like an argument, no i don’t think the artist mentally unbalanced; in context i reasonably suppose my computer’s been hacked. especially when the lyrics won’t access from the yearzero album homepage, and a variety of other things on the computer behave like they’ve been deliberately injured, at random times and in a nonpredictable fashion. so i’d have to suppose that one of the possible costs of releasing an album at all is that if some sicko in an unreasonable excuse for a country [who might even hack at a level that would make it appear a post/ email /whatever was originating from some country it didn’t] has gotten at the poor computer, the artist could be supposed accountable for some sicko’s hacking. mind you, i hope the record company wouldn’t sabotage the artist. also there being fundamentalists in the area and the computer being my computer only when i’m here, it may be deliberate on various sickos part.
as to t-rex, again, before my time; and so i hope there was never any reason the eternal would’ve wanted mr. bolan dead; and i certainly wasn’t intending to suppose mr. reznor niave enough to take a ride home from a club with an unfit driver, whether the driver was himself or other, and had any vested interest in his death or not. years ago i’d've happilly offered to be the evening’s designated at the wheel for either of them, as i don’t get drunk(never tho’t of spikers); and nowdays i’d wish everyone safe walking home— so many lives on the windsc reen, whether visible or ‘environmental’ badtechnology genocide.

labrat | 5/30/2007, 11:54 pm EST

danm’
i meant it doesn’t matter what the album costs of coin. hadn’t tho’t of environment, lives. goodness help everyone.

labrat | 5/29/2007, 8:35 pm EST

well, it’s maybe half off topic. whatever the new album costs, i hope it is fun to make, if as i read that’s the first thing tr is doing when he gets home.
and i sincerely hope he’s getting well and the next year is a good one.

Sparkle | 5/29/2007, 2:10 pm EST

I knew it from the start, Trent lead the way for all the puppets! Do it for the fans darn it. Our pockets, your pockets and Ralph Nader

MaryJames | 5/23/2007, 5:50 pm EST

Hi all

How I can change avatar in this forum?

nihil matters | 5/23/2007, 4:58 pm EST

Sorry for the double post…my original disappeared so I re-wrote it.

(I thought it was censored for language. But now it’s back…weird.)

nihil matters | 5/23/2007, 4:55 pm EST

Trent just mentioned (in an interview with Australia’s Herald Sun dated 5/17/07) that he will be offering his future albums as MP3 downloads from his website for only $4…as soon as his contract ends with his record label (with an option to buy a hard copy if you desire one).

Imagine a world where all artists were paid directly for their efforts. It’s more profitable for the artist and a guilt-free bargain for the consumer.

I would be more than happy buy music in this fashion (even though stealing the music is oh-so-easy).

I never wanted to line the pockets of the record label executives…they have no personal talent and find that they must leech onto artists for a free ride. Imagine, in a strictly Darwinian sense, pulling the leeches off the host and tossing them to the ground to whither and die. Dear Executives…you need to learn how to evolve beyond greed…or learn to deal with the great die off of your kind.

Really…why would anyone want to purposefully chain themselves to a crumbling wall? I hope more artists learn to free their own souls and abandon “the industry”.

nihil matters | 5/23/2007, 1:29 pm EST

I posted this last week:

>>>>>>>

nihil matters | 5/15/2007, 9:35 am EST

“Trent…hurry up and end your contract with the record label.

Just offer your future music online for download at your website and I’ll Paypal you $20 directly to your checking account…you deserve every penny.

You don’t need them…they need you.”

>>>>>>>

And now that I just read that Trent is actually planning to do exactly this…I just want the record companies to know that I’m still going to Paypal him $20 (instead of the $4 he’s asking for the download)…just to partially help make up for the greedy f**king thieves in the record industry. I hope I see them all selling MP3 players behind the counter at Wal-Mart very soon. Good riddance to the corporate whores!

Here’s the article where Trent talks about his future record releasess:
[web.archive.org] .au/heraldsun/story/0,21985,21 741980-5006024,00.html

baz | 5/22/2007, 10:07 am EST

Tin-eared
Graph-paper brained accountants
Instead of music fans
Call all the shots at giant record companies now

The lowest common denominator rules
Forget honesty
Forget creativity
The dumbest buy the mostest
That’s the name of the game

Lolo | 5/21/2007, 5:53 am EST

I live in South Africa and “With Teeth” & “The Fragile” are both double the price of all other CDs in CD shops. When I asked, they said it’s difficult for them to import, that’s why they only have like 2 copies in the stores and they’re always sold out within a day. Absolute crap!!! it’s because they know we’ll buy it no matter what it costs… That being said, Reznor must be a demi-God of sorts, too smart, too talented, too everything…

timeandtrouble | 5/19/2007, 8:14 pm EST

difficult to disagree with wanting albums to cost less. [’just for the record’, i’m not being subtle here; i try to say what i mean, simply and literally rather than with some sort of subtle viciousness, a form of ‘communication’ i don’t understand.] what, though, is the actual, genuine cost of an album?
they seem to cost a bit less these days with electronic download possible.(for those who can afford the cost of the machine with which to listen to downloaded music) many of us cannot, and are therefore no ‘theft risk’ to the artists. i was thinking, though, of the full cost, so far as one can see, materially. what is the ecological cost of an album? why is there any cost considered more important, than technologies the scientists tell us now other humans are literally dying of? i would suppose (any serious and solid information on this quite appreciated)— i would suppose that to download music has much less ecocost than to purchase it from the store which has shipped it there on fossil fuels. the ecocost differance, if any, of manufacturing, between an e-music machine and a cd player would be negligible? is it still possible to ‘burn a disc’( the image conjured to us fossils is still of rabid fundamentalists and more than moderately alarming, so i remind myself the kids mean lazers and that it’s a technology not being used for war even thank goodness, rather peacably) so, seriously, is it possible to download modern e-music files to a ‘writable’ disc if one had an old cd player? (of course then the disc still has to be purchased from a distant factory, with appalling transport cost. is it possible to make discs, more simply, say in local craftshops, ethically?)what is the ecocost of a tour and how to reduce it? please don’t say biodeisel; that’s a vicious greenwash, not an ecosound fuel.even veg-oil conversions are at most a stopgap measure or a reserve for supposting a solar or other clean engine that by its nature is not always equal to conditions. anyone who’s seen a stove that’s been cooked on for a while with oil and not cleaned above can imagine what air quality would be if petrol was simply replaced with veg-oil. it’s the use of hot engines in such quantity and so carelessly that is the problem. better fuel is better, but the patterns of daily life— or daily death, if looked at honestly— are what have to change. the good news is that most of the patterns are quite miserable and oppressive anyhow and people’ll be a lot happier changing them; we simply have to wake up and agree to do so. surely there couldn’t exist anything vile enough to actively try to force others to continue in lethally miserable patterns.
[if i wanted to be vicious which i don’t i could make some referance to the newness of politics as a topic from this particular artist, and the current political climate being slightly more hospitable to peacable views. i don’t think one can make peace with certain excuses for ideas, and i don’t think that people, by our nature have enmity for eachother; so to speak out against certain sorts of ‘ideas’(oppressive, destructive, ‘ideas’) takes courage at any time and is a good exaample long after an artist’s lifetime even.

personally i think it takes a lot more courage than most people have to even talk about politics publically at all, and to try to do so decently and honestly is not something i want to be snide about.] however, seriously; if the artist has any choice at all as to whether to use more ecosound machinery while touring, and otherwise in the making and distributing of the music/videos, the artist has accountability proportional to the artist’s ability and influence. for instance, videos with ecologically irresponsible machinery in them, as a senseless part of a thoughtless lifestyle, are disgusting, and the more so because young people immitate artists.
as to the cost of albums though, aside from whether the tourcost is part of the album cost; is it stealing from the artist to read lyrics online? and what about websites which appear endorsed by artists? is to listen to music there, and not even to take it away to steal or is it endorsed by the artist? dirfferent artists have different policies, i suppose.
what use if any are major record companies as opposed to those owned by artists? do they genuinely provide better conditions or anything else good for the artists or are they only a sort of negotiant who benefit from both the artists’ and fans’ being unable to free themselves from unnatural and unhealthy ‘market conditions’?

meeee | 5/19/2007, 8:10 pm EST

I understand his pissed-off-ness. Fair enough, too, given the response he received from reps at his own record label.

But from my observations, I’d say that $35 price tag is in the minority. I picked Year Zero for a resonable $25AU, and all record stores I know of around here have kept the price under $30…even the independent stores.

something or other | 5/18/2007, 11:41 pm EST

Mr Trash is thinking of Alan Moulder, not Wilder. But it doesn’t really matter because no matter what name is put in the statement is still incorrect.

Sarah | 5/18/2007, 7:02 pm EST

Trent Reznor is such an amazing musician. I love how he actually cares about his fans.

NinaCzerno | 5/18/2007, 1:29 am EST

Hopefully the record industry will take a cue from TR and lower the price of CDs to a fraction of the cost… not just in Australia but everywhere. The CD is not going to die a quick death. Record labels will never pull the plug as long as they are making any money.

BTW, Happy Birthday TR.

Roman Only | 5/16/2007, 4:06 pm EST

I would like to add (for those of you who still think TR is a money hungry musician) that the logo for the “Art Is Resistance” campaign (referred to as an A.I.R. Flag) is not only the most widely accepted logo for Year Zero, but is also NOT COPYRIGHTED. This means that ANYONE can put this logo on ANYTHING and there is no way that Reznor could penalize the individual for using the logo. In fact, he WANTS us to us it as much as possible. Any other artist would want royalties.

Oh, and Mr. Trash, before you start popping off at the jaws about things you don’t know about, READ. Alan Wilder has NEVER worked with, around or in Nine Inch Nails. Flood on the other hand did a little work with SOME instrumentation on The Downward Spiral, and has NEVER written a NIN song. PHM was mostly completed before Reznor even obtained a contract with TVT, so how the hell would a nobody like him know Alan Wilder or Flood?

Grow a brain, guy.

breathing | 5/16/2007, 2:39 pm EST

as to 15 may 1155am. est
presumably ‘boner’ works for a record company. no one else i can think of benefits so from an artist’s death [or, to a lesser degree from the artist being impaired and thereby more controllable] as to want the artist on substances. law of supply and demand, you know. whereas the rest of us appreciate the luxury of new glimpses of the wonderful minds of good artists when they choose to offer them.
i hope whatever arrangements mr. reznor has made are beneficial and safe, and if not to his advantage, changed forthwith.
and personally, although i haven’t any right to be, i’m delighted if he’s as alive and well and in good balance as he seems.
the stupidiity of remarks about mansions and angry music is obvious even to someone who has no such perspective, or not any more than any northworlder is at such a level comparatively. ‘the fool on the hill’ anyone? so from up there you can see clearly, and if you’ve a conscience you despise all the more what some of your neighbors are doing to those who haven’t the safety your socioeconomic status to some extent confers. the courage to speak out risks one’s own safety, of course. and so should be seen as the courage it is. and the more of us join in the better; integrity having safety in numbers, decent people speaking out, undermines despotic systems.

breathing | 5/16/2007, 2:39 pm EST

as to 15 may 1155am. est
presumably ‘boner’ works for a record company. no one else i can think of benefits so from an artist’s death [or, to a lesser degree from the artist being impaired and thereby more controllable] as to want the artist on substances. law of supply and demand, you know. whereas the rest of us appreciate the luxury of new glimpses of the wonderful minds of good artists when they choose to offer them.
i hope whatever arrangements mr. reznor has made are beneficial and safe, and if not to his advantage, changed forthwith.
and personally, although i haven’t any right to be, i’m delighted if he’s as alive and well and in good balance as he seems.
the stupidiity of remarks about mansions and angry music is obvious even to someone who has no such perspective, or not any more than any northworlder is at such a level comparatively. ‘the fool on the hill’ anyone? so from up there you can see clearly, and if you’ve a conscience you despise all the more what some of your neighbors are doing to those who haven’t the safety your socioeconomic status to some extent confers. the courage to speak out risks one’s own safety, of course. and so should be seen as the courage it is. and the more of us join in the better; integrity having safety in numbers, decent people speaking out, undermines despotic systems.

SJ | 5/16/2007, 1:56 am EST

I bought Year Zero at the incredibly inflated price of $35 Australian after the three other stores I visited were sold out (yes, even JB HIFI).

Good on Trent for actually picking up the phone and finding out what was going on. I doubt if a lot of artists would have even bothered.

kimtou | 5/15/2007, 11:51 pm EST

Trent needs to do us all a favor and open back up Nothing studios and forget the middle man.

Michal Nayra | 5/15/2007, 8:36 pm EST

His “Doo” is from the With Teeth era. That’s an old pic.

stu | 5/15/2007, 7:19 pm EST

Just to be clear, I’m an Australian, and whilst SOME stores might sell Year Zero CD for $35AUS it can be got at a store called JB Hi-Fi (which is a chain store, not some hard to find place) for $21AUS.

Anonymous | 5/15/2007, 5:07 pm EST

MR Trash: You goofball, Alan Wilder is (arguably) the brains behind DEPECHE MODE and has never come anywhere near touching a NIN track. If you can’t tell the difference between Martin Gore & Trent Reznor, I recon you need a new pair of specs sir.

abracadabra | 5/15/2007, 5:02 pm EST

Whether you are a fan or not, Trent puts his music before his money. He always has. In this instance he doesn’t want his fans to pay for a ‘poor value release’ (being as there are only two tracks, one of which is one the album) and his willing to loose money for the cause. Why the hell do you criticise him?

ninaddict | 5/15/2007, 3:33 pm EST

he’s not doing this to sympathize. he is the first major artist to recognize the internet as a tool for distribtuion.

he put up his album on a stream available to anyone for two weeks before it came out. plus, he leaked five tracks starting back in february to get us excited about the new cd.

he’s not doing it for sympathy. he just knows what the fans want.

PhoenixAmazon | 5/15/2007, 1:52 pm EST

In regards to the extremely libelous claims that Reznor has claimed to write albums that he did not. I have been a fan since the beginning of his career and all his albums clearly state who assisted and to what extent. He is really carefull about artist receiving the proper credit for their contributions on his albums. His works have longevity. If anyone still has a doubt it can visit the ASCAP web site for more details. Also Reznor actually likes his fans un-like a lot of performers who don’t give their fan base the time of day.

PhoenixAmazon | 5/15/2007, 1:48 pm EST

In regards to the extremely libelous claims that Reznor has claimed to write albums that he did not. I have been a fan since the beginning of his career and all his albums clearly state who assisted and to what extent. He is really careful about artist receiving the proper credit for their contributions on his albums. His works have longevity. If anyone still has a doubt it can visit the ASCAP web site for more details. Also Reznor actually likes his fans un-like a lot of performers who don’t give their fan base the time of day.

Mr. Trash | 5/15/2007, 12:54 pm EST

He has zero musical talent. Flood and Wilder redid all the tracks.

WTF | 5/15/2007, 12:31 pm EST

WTF? PHM did Trent just on your own…

MikeyLiz | 5/15/2007, 12:15 pm EST

Saying Reznor didn’t write Pretty Hate Machine or Broken is an outright lie.

He actually wrote both outside the scope of a record label too.

Boner | 5/15/2007, 11:55 am EST

He has to keep his name in the news somehow. You can’t make legitimate angry music while living in a mansion. Get back on the smack.

matt | 5/15/2007, 11:47 am EST

aight bet. Reggins for all!

rachael | 5/15/2007, 11:35 am EST

Can people please take note of this man’s efforts? I mean who else gives a shit about their fans enough to sabotage their own cd releases?! Reznor is awesome, and this just adds to the pile of evidence.

whine | 5/15/2007, 11:33 am EST

Mr. Trash, you are talking bollocks.

lik roper | 5/15/2007, 11:23 am EST

and steve jobs isn’t helping things either by removing copy protections from downloads - that fucking idiot…

Mr. Trash | 5/15/2007, 11:14 am EST

I’d be impressed….but he started on a false pretense. PHM and Broken/Fixed weren’t written by him. It’s common knowledge that Alan Wilder and Flood wrote 90% of his tracks. I’d have more respect for the man if he wasn’t a complete fraud

OLD TIMER | 5/15/2007, 10:43 am EST

What happened to good NIN music?

For f*** sake, start doing herion again Trent.

Stop with all this marketing shit.

Morad | 5/15/2007, 10:14 am EST

Reznor actually did have his own record laber, nothing studios. Bands like Manson and Prick were signed to the label. It’s now defunct since he left New Orleans.

Trent Reznor is a genius by all means. His relationship with his fans is unbelievable, and shows how much he cares for his fans and how they recieve the music than how his albums sell and how much money he recieves of it. I have all the respect in the world for Trent and this article just shows how much of an inspiration this man is.

abandonedstation | 5/15/2007, 10:13 am EST

bye, bye CD! bye, bye record labels!

hello…god knows what.

regarding current NIN-quality:
sometimes trent overproduces in the studio(that was With Teeth’s problem, despite Super-Grohl on drums), but everything works insanely well live. Survivalism was an improvement because it was done quickly.
Trent’s always seemed like a cool guy. I’m not surprised he has taken this pro-fan position, as he’s been at odds with record labels for decades (decades? Wow, he’s really been around since 1989).

go it alone, trent. ditch that universal bitch.

euro | 5/15/2007, 9:53 am EST

My respect for Trent only grew. Trent, you’re the man!

nihil matters | 5/15/2007, 9:35 am EST

Trent…hurry up and end your contract with the record label.

Just offer your future music online for download at your website and I’ll Paypal you $20 directly to your checking account…you deserve every penny.

You don’t need them…they need you.

seven costanza | 5/15/2007, 9:34 am EST

I really don’t like NIN or Trent Reznor but I have to give big ups for this. About time an artist took the extra step instead of just sitting back and letting someone else handle everything. Giddy up.

mikeky | 5/15/2007, 9:32 am EST

bravo, trent reznor. finally someone with a conscience.

if only more musicians grew a pair.

KDH | 5/15/2007, 9:00 am EST

Trent is one of the few artists out there that actually cares about his music and his fans. Hes proved this time and time again.

Maggie | 5/15/2007, 8:35 am EST

I bought the Infromation by Beck not too long ago. I was pretty disappointed, not just by the music, but because it didn’t have the lyrics.. ok, that happens sometime, but a couple of weeks later I get an email from beck.com that you can find the lyric sheets on the extended the Information..
I mean it’s pretty low that they expect you to buy the album twice, just to get the lyrics..

I know it this message had nothing to do with NIN but I felt that it was a rip off.

Ashley | 5/15/2007, 6:31 am EST

I am a massive fan of NIN but am always suspicious of this type of announcement. Could Trent be doing this so we commend, even sympathize with him? I don’t think it is this way, but maybe others will. To stick up for us when he knows that we will probably buy anyway shows truth, but previous halos (official releases) indicate that he (or the record label) play on the “collector” instinct of NIN fans. Check out the back catalogue if you haven’t already. I trust him personally though…

Trent | 5/15/2007, 5:48 am EST

Another bad expample: In Austria and Germany the price for year zero(by the way which is amazing) is 17,99 € (~24 US-Dollars). In the US you have to pay 9,99 US-Dollars (7.37€). It’s not Trent’s fault! He cares about his fans. But the industry is taking the money out of our pockets, and then they claim low sales.

Mick James | 5/15/2007, 4:59 am EST

I wholeheartedly agree with TR, however in the last few days, have checked prices in several Australian stores and found it for as little as $ 19 - anyway, the nails were awesome in Sydney last wednesday, but I was crushed when the thurs and friday shows were postponed.

kali | 5/15/2007, 4:39 am EST

Does anyone get the point of what is happening to honest creativity
it is slowly being eroded by “us” we the people who will pay any price to sustain our insanity we
have yet to learn to share wisely
or slowly dig our graves
to year zero.

Tentacles | 5/15/2007, 3:05 am EST

All I have to say is Hell yes Mr. Reznor. I was bummed cos I couldnt afford ‘Year Zero’, when my american friends offered to get me a copy over there where it’s selling for something like 9.99 and ship it over to me. It ended up costing me about $17, which is about half of the retail price and I even got a free sticker and partch with my copy. Absurd right?

Charlie Miller | 5/15/2007, 2:06 am EST

Reznor is the man. Who the hell else is this fan oriented? Reminds me of a story my friend told me, she had left a rose outside his house’s gates, then, while she was checking out Anne Rice’s nearby place, Trent had taken the rose, and left her a little note on a post-it note.

By the way, Year Zero sure is amazing…

zufall | 5/15/2007, 1:03 am EST

…not only in Australia. here, in czech republic (central Europe)I bought YZ for 650 crowns = 32 dollars!!! FYI average worker has to work two days to get that much money

Martin | 5/15/2007, 12:58 am EST

If you’re new to this planet, all you need to know about Music Piracy vs The Music Industry is pretty much encapsulated in this one story.

One thing puzzle me though. Avril’s latest album appears to be outselling NIN’s, so why is it so cheap ? Pop or no pop, wouldn’t is make $ense to charge a motza for Avril’s album as well ?

matt | 5/15/2007, 12:08 am EST

It’s refreshing to see musicians care about the consumers. There is no coincidence that Trent Reznor also happened to release one of the best albums so far this year. Good artists stand for good causes.

spilley | 5/14/2007, 11:55 pm EST

That Aussie pricing is unreal, just outside Vancouver (BC), the cd was 9.99 around the release, and is about 11 bucks now. You want people to buy a cd, don’t rip them off. Give them a reason to buy (ie. make decent music that’s not mass market pop-bubblegum crap). Give them something tangible, iTunes does nothing for me, maybe I’m old school and want an album with liner notes and such, not something I pay equal value for and then can delete it…

firmamentandfin | 5/14/2007, 11:24 pm EST

…to all the record companies/labels: you are pathetic! trent and people like him should be your boss(es)! i hate to sound cliche but you definitely bite the hands that feed you! again, pathectic!!!

Parker,CO. | 5/14/2007, 10:43 pm EST

Making maoney hand over fist. Trent will see the fans first, always.
He is touring his ass off to prove it.

Halo | 5/14/2007, 10:43 pm EST

Well it is refreshing to see that Trent at least has the balls to stand up for his art unlike all the Bs artist who regardless of talent still rake in enough money so that the kids who buy there albums try to copy there lifestyle….God Bless Trent

kasey | 5/14/2007, 10:37 pm EST

I love this man and always have. He’s not only a musical genius, he’s a marketing innovator as well. Instead of whining about slumping CD sales like some bands(does the name Metallica ring any bells?), he’s trying to get to the root of the problem. He knows his fans put him where he is and he genuinely appreciates that.

Aaron | 5/14/2007, 10:10 pm EST

I have to completely respect him for this. I remember buying the maxi singles back in the day at a local shop for $5 or so, and all their new albums were $13. I still don’t understand why albums cost more now then before and when I see the same NIN singles they cost as much as an album.

JLee | 5/14/2007, 10:07 pm EST

Trent Reznor is ingenious…..he was one of the most visionary musicians in the history of music.

Now he is redefining the relationship of artist to fan……I respect the hell out of him. Unfortunately, his music now is about 10% as strong as it used to be. His last two albums have been completely disposable musically….he needs to be more discerning and meticulous with his writing and then promote it like he has been.

dylan | 5/14/2007, 10:07 pm EST

he should start his own record label that would be the thing to do

heresy | 5/14/2007, 10:05 pm EST

It’s cool to see an artist who interacts with and obviously cares about the real world.

kll | 5/14/2007, 10:01 pm EST

i’ll always pay for nin — and the label rep is right, i’d pay whatever the price.

that being said, it’s nice to know that trent won’t take advantage of fans like that. and THAT is why the fans he has don’t go anywhere.

jack | 5/14/2007, 9:55 pm EST

thank-you Trent for the letting the world know how much we Aussies get ripped off

Colbert '08 | 5/14/2007, 9:18 pm EST

Do you really think Trent gives a crap about us?

Don’t artist’s make all their cash on merch and touring?

That being said,.. NIN and the new album rule!

James | 5/14/2007, 9:15 pm EST

Trent Reznor is a music god.

Lee Drake | 5/14/2007, 9:14 pm EST

Vive le Trent!

Poopface | 5/14/2007, 9:13 pm EST

“How can I trust the Rez with a doo like that? It reeks of label-meddling.”
You obviously haven’t seen recent pics of him.

Seamus Donnelly | 5/14/2007, 8:50 pm EST

Trent is the best to his fans. He knows what he’s talking about and he’s not just looking for attention. Go T. Rizzle

Lado | 5/14/2007, 8:38 pm EST

I sincerely believe that music should be bought, not stolen - but damn it’s hard to give any sympathy whatsoever to major record labels.

They’ve been screwing the consumer with price collusion for years and screwing artists with outrageous contract terms that basically amount to slavery.

JJ | 5/14/2007, 7:42 pm EST

How can I trust the Rez with a doo like that? It reeks of label-meddling.

Notsid | 5/14/2007, 7:31 pm EST

I LOVE Nine Inch Nails. This dude always seems to really be invested in his career whilst still manages to show his fans the consideration they deserve. It’s almost like this guy, even though he’s been a gazillionaire since ‘90, totally remembers what it’s like to count how many one dollar bills you have left over from your ticket savings to see if you can possibly get that new Stevie Nicks collection. I can’t believe how the record ndustry is exploiting people like this. They make CDs more expensive when no one wants to buy them anyways, and it would really be that much worthwhile to lower the prices?

Let me tell you, the only reason I did not get Year Zero the week it came out was because I could not afford it (I needed a vocabularly lesson book). I got it last thursday, it cost $16.99. While it WAS worth every penny, did it really need to cost that much? I mean, when the girl who goes to a catholic school and lives in the nicest part of the DC suburbs thinks that is expensive, that’s something. And I can’t imagine what it is like for Australian NIN fans!

Basically I think that record guy was trying to flatter Reznor and Trent saw right fucking through it. I mean, Year Zero is worth way more than The Worst Damn Album, not just due to quality but the effort that went into its release. But if it’s going to be over-priced to the point of theft, who gives a shit?

Notsid | 5/14/2007, 7:30 pm EST

Posted on [05_13_2007]

As the climate grows more and more desperate for record labels, their answer to their mostly self-inflicted wounds seems to be to screw the consumer over even more. A couple of examples that quickly come to mind:

* The ABSURD retail pricing of Year Zero in Australia. Shame on you, UMG. Year Zero is selling for $34.99 Australian dollars ($29.10 US). No wonder people steal music. Avril Lavigne’s record in the same store was $21.99 ($18.21 US).
By the way, when I asked a label rep about this his response was: “It’s because we know you have a real core audience that will pay whatever it costs when you put something out - you know, true fans. It’s the pop stuff we have to discount to get people to buy.”
So… I guess as a reward for being a “true fan” you get ripped off.

* The dreaded EURO Maxi-single. Nothing but a consumer rip-off that I’ve been talked into my whole career. No more.

The point is, I am trying my best to make sure the music and items NIN puts in the marketplace have value, substance and are worth you considering purchasing. I am not allowing Capital G to be repackaged into several configurations that result in you getting ripped off.

We are planning a full-length remix collection of substance that will be announced soon.

—————- —– —– —————————-

MCR should do this!

Oh boy, how much do you want to bet Avril Lavigne will feel this?

I love you, Trent. I love you. I love You. I love you.

I

scooby doo | 5/14/2007, 7:25 pm EST

trent is the man and he knows what he’s talkin about. wow, i had no idea such outragous prices were being charged in Australia.

pen15club! | 5/14/2007, 7:16 pm EST

trents right, always has been. cd’s should cost less.

YodaMcCheese | 5/14/2007, 7:10 pm EST

Its The Same in NZ.
$22 for a pop album and $35 for a decent artist. BS

cheesecrop | 5/14/2007, 7:01 pm EST

Since the late 90’s the record industry has wanted people to line up like a herd of senseless sheep and just hand them the $ w/out so much as even thinking. They got rich off teen and pre-teen crap and the last thing they want is to lose that $. They complain about downloading but still keep up this fork over the dough mentality. They can only stare for so long. The question is when will they blink?

omen_auu | 5/14/2007, 6:59 pm EST

Again Trent points the finger in the right direction, I usually buy between 2 and 3 CD a month but sometimes the price of CDs in Australia is out of control

BlowJobs"R"Us | 5/14/2007, 6:51 pm EST

I respect this guy more and more all-the-time.

Anonymous | 5/14/2007, 6:41 pm EST

wow…this guy is damn smart. and how would trent going indie help?

Alec Baldwin | 5/14/2007, 5:32 pm EST

Didn’t I promise to leave the U.S.A. if George Bush won? Someone kick me in the Jimmy.

offtopic comments will be news | 5/14/2007, 5:03 pm EST

Another reason the industry is slumping–they are releasing less albums. In fact (I don’t have the stats in front of me, maybe a writer would like to chip those in…)the fall in CD sales is directly proportional to the fall in CD releases.

Trent should go indie…everyone should. The labels, as Def Jam and Aftermath/Interscope are illustrating, will drown whoever stays on their sinking ships.

NYC Nate | 5/14/2007, 5:00 pm EST

The REAL question here is: Will he be able to pay his stylist if they cut prices? He must be banking on volume of CD’s moved I guess. If I buy one (at less than $30, though), he’ll surely get nearly $0.15 and he can put that towards a trim, I suppose.

ray | 5/14/2007, 4:16 pm EST

Trent cares about the fans, I could tell that when Isaw NIN on the Fragile tour. Im not suprised that hes upset over cd prices but was shocked at Austrailian cd prices and their reason.

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