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Eurovision Song Contest Helsinki 2007 | True fantasy: What we can expect

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 True fantasy: What we can expect

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Credits

Written by

Marcus Klier

Published

28/Nov at 18:00

Source(s)

esctoday.com, escfinland.eu

News


The idea of a kaleidoscope

True fantasy: What we can expect

escfinland.eu have published more information regarding the official theme of the 2007 Eurovision Song Contest True fantasy which was revealed yesterday during a press conference. According to YLE, the motto has been selected to be a base where designers can go on to create new and unprecedented ideas. Finland and the esscence of Finnishness shall be included with all its contradictions - just like the seemingly impossible dream of winning the competition after 40 years of participation.

Event Manager Kjell Ekholm, also a member of EBU's Eurovision Song Contest Reference Group, justified the decision to employ young talent to produce the visual side of the contest and the set design to YLE’s Eurovision Radio: 'Finland is a leading country in so many areas just for that reason that we believe in the creativity of young people'. The theme and set designs were put on tender with several agencies, whittled down top a shortlist of best proposals of which finally two groups emerged victorious.

The assignment to design the theme was given to a three-man design agency Dog Design. The trio have worked together since 1994 and are said to a wide range of graphic design, illustrations and art direction services from concept to completion. The group members, Ilona Ilottu (born in 1970), Petri Salmela (born in 1971) and Eeva Sivula (born in 1967) will create the visual theme.

Eeva Sivula tells Ittahleti: 'We want to take Eurovision everywhere in Helsinki, even in surprising locations.' The agency will dress Helsinki up for Eurovision in a way that will be shared by TV viewers everywhere. Her colleague Ilona Ilottu explains, that they came up with the idea of a kaleidoscope in trying to find a way of transforming the true into fantasy. The style will be kaleidoscopic plain patterns combined with modern minimalist design. Ilottu describes the visual style as functional, beautiful and minimalist.

A young group of four from the University of Arts and Design in Helsinki were selected as set designers. Kristian Schmidt (born in 1978), Jenni Viitanen (born in 1981), Samuli Laine (born in 1983) and Kalle Ahonen (born in 1981) promise to design a set based on Finnish mythology of Kalevala and how the hero Väinämöinen caused his rivals to sink in a swamp with his singing. 'We aim to combine Finnish nature and design with modern technology', Kristian Schmidt summarises the foursome’s work.

Also more precise details of the visual theme were promised for January or February, when also the hosts of the show will hopefully have been selected.

Esctoday.com would like to thank www.escfinland.eu for their commitment and strong coverage of the local situation in the build up to the 2007 Eurovision Song Contest. They are proving to be valuable partners in developing and improving the coverage of the event in Helsinki and fully deserve the right to be credited for their work and for speedily sending news through to us and our partner websites.

advertiser linkOrder the official double CD album now, or order the official double DVD of the 2006 Eurovision Song Contest! The Official Fan Book, this year's programme book, is still available as well here (discount!!).


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Erkki Kuronen [11905] Wed 29 Nov 2006 13:14:53

And "Φιλοσοφία" was supposed to be the Greek letters for [philo-sophia], but obviously it's not shown correctly here... What a pity!


Erkki Kuronen [11905] Wed 29 Nov 2006 13:09:13

Whatever: Just because many words have Greek or Latin origins doesn't mean that the idea or the context is suddenly Greek or Latin. That's quite obvious, ey..? Φιλοσοφία is also a Greek word, but when I'm contemplating over life and our existence - I'm still a Finn living in Sweden! Isn't it marvellous???


Eur O'Cat [36821] Wed 29 Nov 2006 11:51:45

Whatever:
It mainly means that you are a tiny bit obsessed. I mean, how many words are there at all that does not derive from Greek in one way or another? Athens 2006 was in many ways brilliant, but leave that behind now and focus on Helsinki instead, shall we?


Whatever ... [29486] Tue 28 Nov 2006 22:45:19

In the early 1800s, Sir David Brewster from Scotland, invented a
popular toy consisting of mirrors that reflect images of bits of
coloured glass in a symmetrical geometric design through a viewer;
the designs of which change, when rotated.

The GREEK words kalos' (adj. "beautiful" or "nice"), ei'dos
(n. "form" or "shape"), and skopein (v. "to view" or "look at")
compose the word he used to name his invention ... "KALEIDOSCOPE"!!!!!
As a phrase KALEIDOSCOPE, literally, means "to view a beautiful shape
or form"
!

Other similar words that are Greek words:
Scope, Telecope, Periscope, Microscope, etc.


Somehow, a kaleidoscopic idea is NOT exactly ... Finnish!

Even the word "fantasy" is derived from the GREEK word
"phantasi'a" which means an idea (also GREEK ), notion ...

F.A.N.T.A.S.T.I.C.!!!!!!! Does this mean that the ESC 2006 ATHENS
is back again, in ... 2007?


Liisa Lähteenmäki [32392] Tue 28 Nov 2006 21:07:39

At the following page there is a picture which might give us a hint of what is coming up...

[web.archive.org]


William Francis [36633] Tue 28 Nov 2006 20:21:41

I hope they type the country name on the screen in lower case, like 'Finland' rather than 'FINLAND', because it looks softer and nicer. It feels more informal too.


Richard Taylor [11277] Tue 28 Nov 2006 20:06:50

When will we know the preliminary participants list?


Arben Balkavage [32757] Tue 28 Nov 2006 19:09:22

who knows what you can expect, my guess, it will look okj


ciao sinan [36724] Tue 28 Nov 2006 19:09:07

°°--__t r u e f a n t a s y __--°°

the theme is very cool....! i like it very much!

i was disappointed from the last 3 theme's:
"under the same sky", "awakening" and "feel the rhythm" because during the contest's i did not find to each theme a connection...!

i always think, when there's a theme, that the theme have to be a really connection to the contest!

"under the same sky" :
that theme was too long - but it was the one of the best contest i have ever seen!

"awakening" :
that was the false theme for ukraine i think.

"feel the rhythm" :
where? finally i felt the rhythm in bed but not during the contest.


....and with "true fantasy" i hope we all can feel the true fantasy during the show, with crazy and modern effects, with a great and a new faboulus stage, with sensationely sounds and performances, with new and crazy postcards (not like the same from last 3 years)
"true fantasy" heards like FUTURE, DREAM and INFINTY!!!

and this is something new and really ESC!!!

I CANNOT WAIT!!!


zingo star [32746] Tue 28 Nov 2006 18:38:17

I THINK FINLAND WILL DO A GREAT SHOW. FINALLY ESC IS BACK IN SCANDINAVIA!!! WE ARE GREAT ON DOING ESC-SHOWS GOOD!!


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