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Grammy Awards TV Ratings

TV By The NumbersJanuary 28, 2010

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The Grammy Awards ratings have been in gradual decline for more than a generation, but from year to year they’re all over the map, presumably driven by the top award winners for that year. I wouldn’t know, since as far as I’m concerned all the music the world ever needed was recorded between 1964 and 1968, in Detroit. (Although, even I knew that 1984 was the year of Thriller.)

In 2009 viewership ticked up slightly, and has been effectively flat since 2005. The 2010 Grammy Awards air at 8pm Eastern time January 31 on CBS.


Grammy Awards TV Ratings Data, 1974-2009:

Year Net HH Rating Share Homes (million) Viewers (million) $/30 Sec Spot 2009 CBS 10.3 16 12.797 19.048 n/a 2008 CBS 10.3 16 11.566 17.182 $572,700 2007 CBS 12.1 19 13.521 20.058 $557,300 2006 CBS 10.9 17 12.056 17.005 $675,900 2005 CBS 11.6 18 12.705 18.802 $703,900 2004 CBS 15.7 24 17.008 26.293 $654,600 2003 CBS 14.7 23 15.658 24.829 $610,300 2002 CBS 11.9 19 12.524 18.968 $573,900 2001 CBS 16.7 26 17.098 26.651 $574,000 2000 CBS 17.3 27 17.457 27.798 $505,500 1999 CBS 16.6 26 16.472 24.880 $472,000 1998 CBS 17.0 27 16.622 25.043 $315,600 1997 CBS 13.4 22 12.970 19.211 $346,300 1996 CBS 14.6 23 13.994 21.503 $304,800 1995 CBS 11.8 19 11.257 17.279 $399,100 1994 CBS 16.1 24 15.166 23.696 $407,700 1993 CBS 19.9 31 18.527 29.874 $401,500 1992 CBS 16.2 27 14.920 23.102 $352,900 1991 CBS 18.8 31 17.500 28.893 $319,200 1990 CBS 18.9 31 17.410 28.831 $330,600 1989 CBS 16.0 26 14.460 23.570 $318,300 1988 CBS 21.1 33 18.690 32.764 $299,900 1987 CBS 18.3 27 15.990 27.919 $264,200 1986 CBS 20.3 32 17.440 30.398 $205,500 1985 CBS 23.8 35 20.210 37.126 1984 CBS 30.8 45 25.810 51.672 1983 CBS 21.6 33 17.990 29.863 1982 CBS 18.1 29 14.750 24.028 1981 CBS 21.2 34 16.490 28.577 1980 CBS 23.9 39 18.240 32.394 1979 CBS 21.9 34 16.320 31.318 1978 CBS 26.6 44 19.390 1977 CBS 21.3 38 15.170 28.869 1976 CBS 23.8 47 16.560 1975 CBS 16.4 30 11.230 1974 CBS 30.3 52 20.060

*2006-2009 results are Live+SD, all previous years are Live viewing.

Nielsen Ratings Data: ©2010 Nielsen Media Research, Inc. All Rights Reserved.

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