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Personalized Advertising | Privacy.CBS

Personalized Advertising

We rely on advertising to make many of the CBS Services available to you. By using some of the information we collect and receive related to you (as described in our Privacy Policy), as well as the information collected automatically through cookies and other tracking technologies , CBS (and our service providers working on our behalf) try to deliver advertising that is personalized for your interests in the hope that it will be more relevant and useful to you.


When personalized advertising is based on information collected about your activity outside of the CBS Services by an advertiser, shopping site, search engine, social network, or other third party site or service (“Third Party Personalized Advertising” or “Cross-Site Personalized Advertising”), those third parties use cookies and other online tracking technologies to access a unique identifier associated with your device (for example, the device’s IP address, a cookie ID for a cookie stored in a web browser on your device, or an advertising ID associated with your mobile device that can be reset by you) in order to match you to a profile they control and decide which ads you should see.

These third parties may also collect some of the same information that we collect through cookies and other tracking technologies. Once third parties collect this information, they control how it is used for Third Party Personalized Advertising. We require third parties who collect information on the CBS Services to provide opt-outs from the use and sale of information, or other controls, as described below.

How To Disable Third Party Personalized Advertising

You may limit or disable third party personalized advertising in a number of ways:

Opt-Out of Cross-Site Third Party Personalized Advertising

You may opt out of cross-site third party personalized advertising using several industry-provided frameworks that many advertisers and advertising networks, exchanges, platforms, and technology providers participate in:

FrameworkHomepageList of ParticipantsDirect Link to Opt-Out
Digital Advertising Alliance (DAA)
[] [] []
Digital Advertising Alliance (DAA) Canada
[] [] []
Digital Advertising Alliance (DAA) Australia
[] [] []
Digital Advertising Alliance (DAA) EU
[] [] []
[] [] []

We also provide a list of advertisers and advertising networks, exchanges, platforms, and technology providers that are authorized within Google’s Ad Manager to provide personalized advertising on the CBS Services, with links to their privacy policies where you can review your privacy choices and data rights at [].

Set do not Track Signal

Some browsers have an option to set “Do Not Track,” signals in addition to managing cookies.

Brower NameInstructionsSource
Google Chrome
  1. At the top right, click “⋮” icon, and then Settings.
  2. At the bottom, click “Advanced”.
  3. Under "Privacy and security," turn Send a "Do Not Track" request with your browsing traffic on or off.
Apple Safari
On Mac:
  • Safari > Preferences, click “Privacy”
On iOS:
  • Settings > Safari, then turn on “Prevent Cross-Site Tracking”
[] []

Mobile Devices, Table, Connected TVs, Gaming Consoles, and Other Digital Media Streaming Devices

When you use a dedicated app on an Internet-connected device, the provider of the app may use an advertising ID or other methods provided by the device or platform to identify you (instead of cookies).

In some cases you’ll be able to opt-out of personalized advertising for all applications on a device. In other cases, you may have the option to opt your platform account out of personalized advertising across multiple devices. You may also have the option to reset your advertising ID, which is a non-persistent identifier used specifically for advertising that can be reset by the user.

Here are some of your options and how to use them on a number of platforms and devices:

REMINDER: All devices and browsers are different and the methods described below may have changed so always refer to the relevant instructions for your particular device or browser if you run into issues.

Device or PlatformInstructionsSource
Apple Devices
Limiting Ad Tracking

If you choose to enable Limit Ad Tracking, Apple’s advertising platform will opt your Apple ID out of receiving ads targeted to your interests, regardless of what device you are using.

For iOS & iPadOS:
  • “Settings” > “Privacy” > “Advertising” and turning on “Limit Ad Tracking”
For Apple TV:
  • “Settings” > “General” > “Privacy” and turning on “Limit Ad Tracking”
For macOS:
  • Apple menu > “System Preferences” > “Security & Privacy”, clicking “Privacy”, and selecting the “Limit Ad Tracking” checkbox

When “Limit Ad Tracking” is enabled on iOS 10 or later, the Advertising Identifier is replaced with a non-unique value of all zeros to prevent the serving of targeted ads.

Resetting Your Advertising Identifier

You can also choose to reset your Advertising Identifier, in which case your device will generate a new random identifier. The data associated with your previous Advertising Identifier will not be linked to your new identifier.

For iOS & iPadOS:
  • “Settings” > “Privacy” > “Advertising”, then tap “Reset Advertising Identifier”.
For Apple TV:
  • “Settings” > “General” > “Privacy” and click “Reset Advertising Identifier”.
For macOS:
  • Apple menu > “System Preferences” > “Security & Privacy”, clicking “Privacy”, select “Advertising” and then click the “Reset Advertising Identifier button”.
Amazon’s FireTV
Opt-out of the use of “Device Usage Data” for Personalized Ads and manage your choices for “Interest Based Ads”
  • Settings > Preferences > Privacy Settings
Google’s Android Devices
  1. Open your device's Settings app > Google, or open the the Google Settings app (differs depending on your device).
  2. Under “Services,” select Ads.
  3. Turn on “Opt out of Ads Personalization” by moving the switch to the right until it turns blue.
  4. Reset your advertising ID
[] []
Google Chromecast
If you have a Chromecast, you can limit the usage data that is sent to Google via the Home app. Launch it and choose your Chromecast from the list of devices. Then head to Settings and scroll down and flip off the “Send Chromecast device usage data and crash reports to Google” switch. []
Facebook Portal
No device based opt-out available. Must manage through Facebook Account. [] [] [] []
Settings > Privacy > Advertising, turn on “Limit Ad Tracking”. []
Samsung Smart TV
Home Menu > Support > Terms & Policies. Turn off the “Viewing Information Services” and “Interest-Based Advertising” options. (Some older models may call this feature “SyncPlus and Marketing” instead.) []
Vizio Smart TV
  1. Press the MENU button on your TV's remote or open HDTV Settings app.
  2. Select System.
  3. Select Reset & Admin
  4. Highlight Viewing Data.
  5. Press RIGHT arrow to change setting to Off.
Xbox One
Settings > Account > General > Privacy > Uncheck “Enable Advertising ID” [] []
Playstation 4
“Settings” > “Data Collection/Health & Safety” > Select “Service Data Only” [] []
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