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Look! It's the (Sears) Willis Tower

July 16, 2009|By Chicago Tribune
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"What you talkin' 'bout, Willis?" There will be some "Diff'rent Strokes" for lots of folks starting Thursday when Willis Group Holdings makes it official: The Sears Tower will become the Willis Tower. The London-based company, an insurance brokerage with zero local name recognition, caught a lot of flak this spring for receiving naming rights in exchange for leasing three floors of office space, despite the fact that Sears itself is long gone -- like more than a decade -- from the tower. Ads by Google The letters on the exterior of the building were changed Wednesday. Details about how quickly the signage within the building will change are being kept hush-hush until Thursday's event. The tourist entrance to the building won't be affected, as it goes by the Skydeck Chicago brand. What's also unknown is how much educational outreach is planned and whether the name will stick. Pity the poor out-of-towner who jumps in a cab and requests a ride to be brought to the Willis Tower. We can almost hear the response: "Willis? What are you talking about?" (The headline, as it appears in the print edition, shows the word Sears crossed out, not in parentheses.) Ads by Google Featured Articles Decoding the diabetic diet Wall Street Week Ahead: Can EU deal lift stocks for more than a day? Mormons quit church in mass resignation ceremony MORE: Noodle promises no carbs or calories Website gives Illinois customers power to compare electricity rates Second death confirmed in Colorado Springs wildfire Seaweed supplement may aid weight loss: study Romney agrees with Obama on key part of healthcare law 'Back to the Future' hoax: Wednesday was not the day Ads by Google Related Articles Terms of Service Privacy Policy Index by Date Index by Keyword
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