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Business & Finance: Fizz Water -- Printout -- TIME

Monday, Aug. 06, 1928

Business & Finance: Fizz Water

U. S. clubmen opened their mail, last week, with a start of surprise. They were used to advertisements of automobiles, investments, shaving soaps. But they were not used to elaborate, detailed advertisements of champagne. As everyone knows, bootleg champagne in the U. S, market is priced at $10—$15 a quart. These beguiling advertisements suggested the possibility of better-than-bootleg champagne for $2.30. Immediate reactions of cautious clubmen were: 1) It can't be legal; and 2) It can't be good. But the advertisement gave chapter and verse of the Volstead Act in...

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